What is an Email Marketing Campaign?

An email marketing campaign is a series of individual emails sent over a period of time with one goal, such as downloading a white paper, signing up for a webinar, or buying with a coupon. The emails are designed to reach subscribers at the right time and give them content that matches their needs.

Email campaigns are part of email marketing, a digital marketing strategy of sending emails to prospects and customers. Email campaigns convert prospects into customers and one-time buyers into loyal, raving fans.

Types of Email Marketing Campaigns

There are many types of email campaigns, each with a purpose. Knowing these types is key to an email marketing strategy.

Let’s get into the most common types of email marketing campaigns:

Welcome Emails

Welcome emails are the first email someone gets when they join your email list. A welcome email aims to say hello to new subscribers and welcome them to your community. It’s also a great opportunity to set expectations on what kind of content they’ll get in the future.

These have high open rates so it’s a great opportunity to make a good first impression and start building a relationship with your new subscribers.

Promotional Emails

Promotional emails are used to announce offers, discounts, or special deals. They are designed to drive immediate action and often have a clear call to action (CTA) for the reader to buy or take advantage of a limited-time offer.

Be careful not to overdo promotional emails. Too many can lead to high unsubscribe rates.

Want to launch a successful email marketing campaign? InboxArmy,an industry-leading email agency, can help you craft campaigns that drive engagement and deliver measurable results.

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    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director