An email marketing campaign is a series of individual emails sent over a period of time with one goal, such as downloading a white paper, signing up for a webinar, or buying with a coupon. The emails are designed to reach subscribers at the right time and give them content that matches their needs.
Email campaigns are part of email marketing, a digital marketing strategy of sending emails to prospects and customers. Email campaigns convert prospects into customers and one-time buyers into loyal, raving fans.
Types of Email Marketing Campaigns
There are many types of email campaigns, each with a purpose. Knowing these types is key to an email marketing strategy.
Let’s get into the most common types of email marketing campaigns:
Welcome Emails
Welcome emails are the first email someone gets when they join your email list. A welcome email aims to say hello to new subscribers and welcome them to your community. It’s also a great opportunity to set expectations on what kind of content they’ll get in the future.
These have high open rates so it’s a great opportunity to make a good first impression and start building a relationship with your new subscribers.
Promotional Emails
Promotional emails are used to announce offers, discounts, or special deals. They are designed to drive immediate action and often have a clear call to action (CTA) for the reader to buy or take advantage of a limited-time offer.
Be careful not to overdo promotional emails. Too many can lead to high unsubscribe rates.
