Meet Maven Lane
Maven Lane is a furniture brand that makes beautiful, timeless design accessible to everyone. They believe in creating quality furniture pieces that transform living spaces and help people express their personal style, without breaking the bank.
When Jacob Connell, Director of Marketing at Maven Lane, first approached Inbox Army, the premium furniture brand was struggling to make email marketing work. With no structured email marketing program and inconsistent campaigns, Maven Lane was missing out on a significant revenue opportunity.
The Typical Email Marketing Challenges
Maven Lane faced many of the challenges that growing e-commerce brands often face:
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Absence of automated customer journeys to nurture leads and drive sales -
An underwhelming welcome sequence that failed to engage new subscribers -
Lost revenue from abandoned carts, slipping through the cracks -
Email designs that didn’t align with Maven Lane’s premium brand image
Perhaps, what the client told us resonates with the pain many hyper-growth e-commerce brands experience:
We had good products and a great brand, but our email marketing was stuck in the past,” said Connell. “We knew we were missing out on so much potential.
A Strategic Roadmap to $700K+ Revenue
Take a few pages from its proven e-commerce email playbook, Inbox Army proposed a strategic plan focused on three key areas:
1. Automated Customer Journeys
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Welcome series revamp
Crafted an on-brand sequence showcasing bestsellers and Maven Lane’s core values.
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Abandoned cart recovery
Designed a fully personalized sequence to recover lost sales.
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Post-purchase sequence
This often-overlooked revenue generator was fine-tuned using personalization, segmentation, and optimal timing.
2. Strategic Broadcast Campaigns
Inbox Army developed engaging campaigns that consistently drove revenue, including:
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New product launches featuring Maven Lane’s collections
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Seasonal promotions
(e.g., Independence Day, Labor Day)
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Educational content about furniture styling
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Flash sales and limited-time offers
3. Professional Design & Branding
A modern, on-brand email template was designed to reflect Maven Lane’s premium image. We also prioritized mobile optimization to ensure a seamless experience across all devices.
Inbox Army didn't just do the work - they took the time to fully understand our brand, customers, and goals," said Connell. "The strategic thinking behind their approach was what really made the difference.
A Remarkable Turnaround
In just six months, Maven Lane’s email marketing evolved from non-existent to a major revenue driver, generating over $700,000.
Total automation revenue:
Broadcast campaign revenue (September alone)
Recovery Post-Purchase
Sequence Labor Day
Broadcast Campaign
Behind the Scenes:
An Exemplary Team Effort
Maven Lane received more than just email marketing services from Inbox Army, they now have a team of dedicated experts:
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Email Campaign Strategist
Ensured campaigns aligned with e-commerce best practices.
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Email Campaign Manager
Oversaw execution, tracking, and serve as a single point of contact.
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Email Copywriter
Crafted compelling copy to drive engagement and conversions.
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Email Designer
Delivered on-brand designs that resonated with subscribers.
Client Testimonial
“Very pleased with my time spent with Inbox Army. They helped take our email marketing department from nothing to over 700k in revenue. Would recommend to anyone looking for help with their email marketing.”
Campaign Gallery
The Bottom Line
In just six months, Maven Lane transformed its email marketing into a revenue powerhouse, generating over $700,000.
Through strategic automation and creative campaigns, the brand consistently engaged customers and drove sales.
But this is just the beginning. With a strong foundation in place, Maven Lane is now poised for even greater growth and success.
As Connell noted, “This is just the beginning.”
Looking to achieve similar results for your eCommerce brand? Partner with InboxArmy, the trusted eCommerce email marketing agency, to transform your email strategy into a revenue-driving powerhouse!
Want to Achieve Similar Results for Your E-commerce Brand?
Contact Inbox Army today to learn how we can turn your email marketing into a profitable, sustainable revenue stream.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
