The Email Experience Council (EEC) brings email professionals together to learn about the latest email trends and techniques, advocate for innovative and ethical email practices and help members achieve more with their email programs. Founded in 2006 by an independent group of email professionals, the organization is now the email arm of the Association of National Advertisers and claims a...
Email marketing can and should be one of the most powerful marketing tools for any business in the healthcare or SaaS industries. But most SaaS businesses struggle with email marketing. They don't know how to build their subscriber list. And they're not sure how to use email to convert and retain premium users. SaaS email marketing is simple in concept, but a bit more difficult in practice....
Holiday email marketing is a critical subject for eCommerce businesses. And 3 stats prove exactly why. Online holiday shopping in 2020 totaled over $188 billion - a 32% increase from 2019. Email is responsible for 20% of holiday website...
If you know how to effectively implement email automations, they can be an exceptionally powerful component of your email marketing strategy. And we're not even talking about advanced, complex automations. Even a few simple automations can help you increase sales, build brand awareness, and nurture positive customer...
While most organizations understand the importance of email marketing, creating emails that communicate the value of your products and convert customers is a constant challenge. Many businesses lack the email marketing expertise required to design emails that effectively convey the messages they desire. Others lack the technological knowledge needed to upload and deliver emails that come out...
As their business grows, brands that traditionally sustained themselves from other marketing methods come to see the need for email marketing. This is particularly true for SMBs that make the transition from wholesale distribution to B2C retail. With the help of our email design and coding services, Vitamedica was able to successfully make this transition, generate significant revenue from email...
Service-based businesses face a unique marketing challenge that other businesses don't. Like other businesses, you must convince leads that the product you provide (i.e. the service you offer) will get them the results they want. But unlike other businesses, you also have to get those leads to buy into the idea of working with YOU and/or the people at your...
Holiday and promotional email campaigns are the biggest money-making opportunities for eCommerce businesses. Holiday eCommerce sales accounted for a total of 18.8% of total retail revenues in 2020. That's because many shrewd and hesitant shoppers are just waiting for the perfect sale before they buy your product for themselves or a friend. Which is why, in order to maximize revenue, eCommerce...
Founded in 1997 by a physician, VitaMedica formulates, manufactures, and distributes high-quality nutritional supplements to aid in surgery and recovery, skin health and beauty, weight management and general health and wellness. VitaMedica operated as a supplier to wholesale markets before opening a direct-to-consumer ecommerce operation in 2012. By 2015, the company had begun to put more time...
Many of our clients seek our help resolving small, specific issues with their email marketing.They want us to just create some email automations or develop a few email templates or audit their email marketing program. Their email marketing operation isn’t getting the results they want us to figure out what’s wrong, determine how it can be fixed, and apply our full suite of email marketing...
When it comes to ecommerce emails, some campaigns are more important than others. In our experience, the highest- earning email campaigns for ecommerce are Cart Abandonment campaigns, Welcome Email campaigns, and hliday campaigns. Even (and especially) for companies that sell high- ticket items. Which is why these are the first campaigns we focus on with new clients in order to improve their...
The full scope of our work included an email audit, esp migration, setting up email automations, email design and coding, and managing monthly email...
Email marketing is one of the most influential business tools to connect with customers and drive sales. However, an email marketing campaign's success depends on several factors, including email deliverability, warm-up, and reputation improvement. In today's world, where the average person receives dozens of emails daily, your emails must be delivered to the inbox and not filtered out as...
Execution of successful email marketing campaigns is not as simple as it may appear. It requires expertise, adequate resources, and a deep understanding of the ever-evolving email marketing ecosystem. For many digital marketing agencies, maintaining an expert email marketing team to offer premier email marketing services to clients can be both challenging and...
Maven Lane is a furniture brand that makes beautiful, timeless design accessible to everyone. They believe in creating quality furniture pieces that transform living spaces and help people express their personal style, without breaking the bank. When Jacob Connell, Director of Marketing at Maven Lane, first approached Inbox Army, the premium furniture brand was struggling to make email...
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