Did you know? An average person receives over 120+ emails every day. The sad reality is – most of them get lost in the maze of emails piling up in the Inbox.
I am sure you can relate. Imagine your brand’s email among those 120 emails trying to grab the reader’s attention.
In such a scenario, how do you stand out and catch the eye of your new subscriber?
The answer is – catchy email subject lines.
But with inboxes overflowing and attention spans shrinking, you need more than just a catchy subject line.
You need something that helps you rise above the noise and connect with your audience.
In this guide, we will share 90+ attention-grabbing welcome email subject lines that you can use to engage readers, spark curiosity, and drive engagement.
We’ll also explore the fundamentals of writing email subject lines, best practices, and examples to create welcome email sequences that get clicked.
Let’s get started on this exciting journey.
What is a Welcome Email?
For online businesses, a welcome email is the first point of contact with new subscribers. It is a crucial piece of your communication that sets the tone of your relationship with subscribers.
The goal of a welcome email is to introduce the brand, thank them for the subscription, and share what to expect going forward.
Welcome emails often include:
- A warm greeting
- An overview of the brand’s offerings
- Links to helpful resources or social media
- Call to action (CTA), i.e., encouraging them to make their first purchase or explore new offers on the website.
As a matter of fact, it all begins with the subject line. Unless your email gets opened, nothing happens.
That’s why, welcome email subject lines are crucial to your email marketing success.
Role of Welcome Email Subject Lines
A good welcome email subject line plays a pivotal role in sparking curiosity and encouraging your subscribers to open the email.
Here’s why welcome email subject lines matter so much:
1. Grabs Attention: The subject line is the first thing your subscribers will notice. Thus, creating a catchy subject line can hook them, and give them a reason to click and read more.
2. Increases Open Rates and Engagement: Research shows personalized subject lines can increase email open rates by 50%.
3. Builds a Positive First Impression: First impression matters. A friendly, thoughtful subject line makes subscribers feel respected, appreciated, and understood.
4. Establish Expectations: An inviting subject line informs subscribers about what they can expect from your brand—valuable content, promotional information, sale reminders, etc.
Good subject lines are opportunities to prove your brand authenticity and to convince recipients that your future emails are worth their time.
5. Guiding Subscribers to Take Action: Effective welcome subject lines don’t just introduce or grab attention—they also guide. Good subject lines direct readers to what they need to know next, leading them into your sales funnel or further nurturing process.
Now that the role of email subject lines is clear, let’s learn—how to write good email subject lines.
How to Write Welcome Email Subject Lines
Writing compelling subject lines isn’t easy. After all, you only have a few characters to capture attention.
And writing a good subject line is all about mastering the fundamentals.
When you have a good grasp of the fundamentals, writing an open-rate boosting subject line will be easy.
Here are four principles of subject line best practices you need to follow:
1. Keep it Short and Concise
According to Aweber’s analysis—after analyzing 1,000 subject lines, the average email subject line length should be 44 characters with spaces.
The character limit of a subject line varies across email providers but generally falls somewhere between 50-70 characters at max.
Subject lines usually get truncated on different devices. So keeping them short is essential so they are readable on every device.
Aim to keep your subject lines under 40 characters or 3-4 words at max for best visibility across devices.
2. Keep it Warm and Friendly
It’s your first interaction with potential customers, so ensure your tone is welcoming.
Use a subject line that conveys your enthusiasm and appreciation, making your subscribers feel valued.
3. Personalize
Personalization is a powerful email marketing tactic. Personalized subject lines can boost email open rates, drive action, and improve website conversions.
According to Backlinko’s email marketing stats, 83% of consumers prefer to receive hyper-personalized marketing messages.
Use the subscriber’s first name, location, gender, or significant life events (like birthday month) in your subject lines to increase effectiveness.
4. Make Use of Action Words
Using action words and action-oriented language in your subject lines guides the reader to take an intended action.
Following are some action words that you can use in your subject lines:
- News
- Join
- Update
- Improve
- Increase
- Introducing
- Month or Year
- Special Offer
- Special Access
- Congratulations
5. Create Urgency
If you want your subscribers to take immediate action, use action words in your subject line that create urgency.
You can use words like:
- Finally
- Act Now
- Hurry Up
- Reminder
- Ends Soon
- Last Chance
- Redeem Now
- Exclusive Offer
- Don’t Miss Out
- Limited Time Deal
- Important Announcement
6. Avoid Clickbait
Sometimes, wrong action words and no alignment between the subject line and email content can bring good results
This tactic may initially increase your open rates, but eventually, your subscribers will find out.
In the long run, subscribers will stop engaging with your content, increasing the chances of landing emails in spam.
What’s the lesson here? Always aim for balance while creating subject lines.
Focus on making your subject lines creative, attention-grabbing, and valuable for the readers.
7. Keep Testing Variations
If your emails are not getting higher open rates or landing in spam, then you must A/B test the subject line to know what works.
You can tweak subject line length, tone, usage of action words, and test multiple subject lines.
8. Pay Attention to the Preview
Often overlooked, the preview text following your subject line is a crucial element of your emails. Make your preview text work for you by connecting it to your subject line and giving it real meaning.
9. Relevance and Timeliness
Relevance and timeliness are two critical factors that can elevate your email subject line from good to great.
A relevant subject line speaks directly to the interests and needs of your recipient, making it more likely to catch their eye. For instance, if you know your subscriber is interested in fitness, a subject line like “Get Fit Fast: Top 10 Exercises for Busy People” will resonate more than a generic one.
Whereas, a timely subject line can create a sense of urgency and prompt immediate action.
For example, promoting a limited-time offer or announcing a new product launch with a subject line like “Hurry! 24-Hour Flash Sale Starts Now” can compel recipients to open the email right away.
Combining relevance and timeliness in your email subject lines can significantly enhance their effectiveness and drive higher engagement.
90+ Examples of Welcome Email Subject Lines
Subject line examples are crucial as they provide inspiration and guidance for creating engaging emails. Let’s explore different types of welcome email subject lines you can send to your new subscribers for a lasting first impression.
Warm & Friendly Welcome Email Subject Lines
1. Yay! You’re In.
2. Your Welcome Gift is Inside!
3. We’re Excited to Have You!
4. Cheers to New Beginnings!
5. Thank You for Joining [Brand]!
6. Big Thanks for Joining [Brand]!
7. Welcome to [Brand]! Let’s Get Started
8. Welcome! Here’s What You Need to Know
9. Hello and Welcome to the [Brand] Family!
10. Ready to Explore What [Brand] Has to Offer?
11. Thrilled to Have You with Us! Let’s Begin
Personalized Welcome Email Subject Lines
12. [First Name], You Made It!
13. Nice to Meet You [First Name]
14. Welcome Aboard, [First Name]
15. [First Name], Here’s What’s Next
16. So Glad You’re Here, [First Name]!
17. You’re In, [First Name]—Welcome!
18. Glad You Joined Us, [First Name]!
19. [First Name], Here’s Your Starter Kit
20. [First Name], Welcome to the Family!
21. [First Name], You’re Part of the Team!
22. [First Name], We’re So Glad You’re Here!
Exclusive Offer Welcome Email Subject Lines
23. Here’s 10% Off to Start!
24. Start With: 15% Off Inside
25. Unlock 15% Off – On Your First Purchase
26. 20% Off Inside – On Your First Order
27. Welcome Offer: 15% Off Today!
28. Welcome Deal: 20% Off Awaits
29. Exclusive 15% Off—Just for You!
30. New Here? Enjoy 15% Off Now!
31. Welcome! – Grab 20% Off Today🎉
32. Thank You for Signing Up – Claim 10% Off
33. Welcome Gift: 10% Off Inside
34. You’re in! Here’s 20% Off Just for You!
35. Exclusive Welcome Deal: 10% Off Awaits!
36. Here’s 15% Off to Get Started
37. 15% Off Your First Order Awaits!
38. Special Welcome: 10% Off Inside!
39. You’re in. Get 15% off @Product Name
Urgent Welcome Email Subject Lines
40. Act Fast! Welcome Gift Inside 🎁
41. Don’t Miss Out – Welcome Offer
42. Act Now: Welcome Gift Awaits!
43. Hurry! Limited Welcome Offer
44. Welcome Offer Ending Soon!
45. Welcome Offer – Redeem Now!
46. Your Welcome Gift Expires Soon!
47. Limited Access! Welcome Bonus
48. Welcome Deals Inside – Don’t Delay!
49. Final Hours to Claim Welcome Offer!
50. Hurry! Exclusive Welcome Deal Inside
51. Act Now: Welcome Offer Only for You!
52. Redeem Your Welcome Discount Now!
53. Important: Your Welcome Offer is Here!
54. Exclusive Welcome Offer Ends Tonight!
55. Last Chance for Your Welcome Discount!
56. Ends Soon – Your Special Welcome Offer
57. Limited Time: Unlock Your Welcome Offer
58. Hurry, [Name]! Welcome Offer Expires Soon
59. Only 12 Hours Left– Claim Welcome Offer!
Ask a Question Welcome Email Subject Lines
60. Welcome! – Ready to Dive In?
61. Welcome! – So, What’s Next?
62. New Here? Let’s Welcome You!
63. Welcome, Ready to Get Started?
64. Welcome Aboard – Ready to Start?
65. Welcome! Excited to Get on Board?
66. Can We Give You a Welcome Gift?
67. Want a Peek at Your Welcome Gift?
68. Ready to Explore Your Welcome Kit?
69. Want to Unlock Your Welcome Perks?
70. So, What’s Inside Your Welcome Kit?
71. Ready to See Your Welcome Surprise?
72. Welcome! What Can We Show You First?
73. Eager to Explore Your Welcome Guide?
74. Welcome [First Name]! Excited to Join Us?
75. Welcome[First Name]! Need Tips to Get Started?
76. Welcome[First Name]! Need Help in Getting Started?
Curiosity-Driven Welcome Email Subject Lines
77. Guess What’s Inside? 🎁
78. Guess What We’ve Got for You?
79. Peek Inside for a Surprise!
80. A Warm Welcome & Hidden Perks!
81. Greetings! – You’re in for a Treat
82. [First Name] Ready for a Sneak Peek?
83. Welcome Aboard – Your Surprise Awaits…
Fun, Witty & Creative Welcome Email Subject Lines
84. How You Doin’?😏
85. Well, Hello There!😉
86. New Inbox, How Are You? 😉
87. Howdy Doody [First Name]💫
88. Look Who Joined the Party!🎉
89. Knock Knock. Welcome Aboard!
90. Hi, Stranger! Wait…Let’s Fix That
91. Drumroll Please🥁…You’re Officially In!🎉
FOMO (Fear of Missing Out) Welcome Email Subject Lines
92. Welcome Bonus – Almost Gone!
93. [First Name], Welcome Offer Ends Soon
94. Hurry! Your Welcome Offer Ends Soon
95. Don’t Miss Out! – Welcome Offer Inside
96. Last Chance! Welcome Offer Ends Tonight
97. Grab Your Welcome Offer Before It’s Gone
98. Get It Before It’s Gone! Welcome, Offer Inside🎁
Educational and Informative Subject Lines
Educational and informative subject lines are a fantastic way to provide value to your recipients while establishing your brand as an authority in your industry. These subject lines aim to educate your audience about a particular topic or offer valuable insights that they can benefit from.
For example, a subject line like “Learn How to Improve Your Email Open Rates” not only piques curiosity but also promises valuable information that can help the recipient.
You build trust and credibility with your audience when you deliver educational subject lines.
Your customers begin to see your emails as a reliable source of information, making them more likely to open future emails.
This approach enhances engagement and also fosters a long-term relationship with your subscribers.
Now that you know the best practices for writing catchy subject lines, let’s discuss some common mistakes that can land your emails in the spam folder.
Common Mistakes to Avoid with Welcome Email Subject Lines
To write a compelling subject line it needs to be personalized, and concise to effectively reach out to prospects or potential customers. This also holds for cold email subject lines.
Let’s take a closer look at some common mistakes you must avoid with welcome email subject lines:
1. Spammy Words
Email Service Providers (ESPs) like Gmail, Outlook, and Yahoo have strict filters to flag spammy words and phrases.
They have algorithms to scan spam words in emails. Such emails are directly sent to the spam folder.
Some common spam trigger words include:
- Free
- Urgent
- Buy Now
- Cash Prize
- Guaranteed
While these words sound super impactful and action-oriented, they often mislead the reader’s mind. As a result, they can reduce your credibility and trustworthiness.
Solution: Use urgency wisely, both in subject lines and email content.
Always, focus more on genuine language that reflects your brand’s values and authenticity.
2. Overloading Emojis
Emojis are cool and fun. They can add a catchy personality to your subject lines, but too many can have the opposite effect.
Using multiple emojis in a subject line also triggers spam filters, especially when they are coupled with spammy words.
For example, using something like this might not be a wise approach:
🎉🎁💥 Welcome! Get Your Free Gift NOW! 💥🎁🎉
Solution: Use emojis only when required. Try not to over-clutter your subject lines with emojis.
Simply, stick to one to two relevant emojis to enhance your tone.
3. Using All Caps
Using all capital letters in your subject line seems like an excellent way to emphasize your text, but it can feel like you are shouting at your new subscribers.
For instance:
WELCOME TO [BRAND]! CLAIM YOUR GIFT NOW!🎁
Not only does it sound aggressive, it’s likely to be perceived forceful and might even alienate your subscribers.
Plus, subject lines in all caps are associated with clickbait, which can also trigger spam filters.
Solution: Use sentence or title cases to ensure readability and avoid the “shouting” effect.
4. Being Too Vague or Generic
Subject lines that are overly generic and vague fail to capture attention and may lead to lower open rates.
For example:
- Welcome!
- Thanks for joining!
These subject lines will get lost in a crowded inbox very easily because the reason to click on this email is missing.
Solution: Be specific with the value you want to share.
Straightforwardly, mention the perks or next steps you want your subscribers to take.
You can also personalize your subject lines to make them stand out.
Here are some better examples:
- [First Name], Here’s Your Starter Kit
- Welcome Aboard, [First Name]!🎉
A clear purpose and personalized approach can boost your email open rates instantly.
Next, let’s explore some of the best welcome email subject lines.
5 Best Welcome Emails to Get Inspired
A good subject line can get attention, but the real impact comes from a subject line that delivers its promise.
For this, you will need an impressive subject line and a solid email copy that truly engages your audience.
Here are some of the best welcome emails for you to get inspired:
1. Zapier
Zapier is a marketing automation tool that is used to connect apps and create workflows, also known as Zaps.
- Zapier’s welcome email uses engaging video content to guide their new subscribers.
- They have linked value for their new subscribers in terms of resources.
- For existing users, they have added a direct CTA to “Create your first Zap.”
2. Nintendo
Nintendo is a Japanese gaming company. They have a welcome email sequence for their rewards program, which looks something like this:
- Nintendo’s welcome email purpose is to add value by showcasing information about their rewards program.
- They have made use of colors, icons, and tone of voice that represent their unique brand voice.
3. AirBnB
Airbnb is an online marketplace to get homestays for rent around the world. They offer a variety of accommodations, including private rooms, villas, apartments, unique stays, and luxe stays.
- AirBnB’s welcome email aims to provide information on how to use their platform.
- They have divided the email content into three easy steps to onboard a new customer.
4. Allbirds
Allbirds is a footwear and apparel brand known for its simple design, ultimate comfort, and sustainable production ethics.
- Allbirds’ welcome newsletter tells a strong story about their brand values.
- They’ve mainly highlighted their brand mission, materials, and manufacturing process.
- Added a CTA at the end to take shopping action.
5. Dash Water
Dash Water is a beverage company selling fruit-infused sparkling water in different flavors.
- Dash’s welcome email aims to share a discount offer by highlighting their product features.
- They made use of colorful backgrounds and images to attract potential customers.
- They also added multiple CTAs to market their bundled products.
Conclusion
Subject lines play a crucial role in email campaign success.
Especially the welcome email subject lines.
A compelling welcome email series isn’t just about impressing your target audience.
It’s a powerful tool for setting the tone for your business and motivating new subscribers to take action.
Ready to elevate your email marketing game? Inbox Army can help you create impactful welcome emails and subject lines that drive results.
Contact us today to learn more about our full-service email marketing solutions and how we can take your campaigns to the next level.
FAQs
1. How do you create a welcome email series?
Creating a successful welcome email series is essential to building strong communication with your target audience.
So, before you start writing a welcome email series, clarify the goals and objectives you want to achieve with your email series.
Once you have defined your expectations, follow these steps to create a successful welcome email series:
- Step 1: Personalize and segment your welcome series subscribers list
- Step 2: Decide the length and timing of your series
- Step 3: Highlight your brand values and products
- Step 4: Provide social proof and testimonials
- Step 5: Share special offers & exclusive incentives
- Step 6: Keep testing and optimizing
2. How do I write a professional welcome email?
To write a professional welcome email, start with an inviting welcome email subject line.
You can also use the recipient’s name or related details in your subject lines to grab their attention.
Clearly introduce your brand and highlight your brand values using a friendly tone in your email content.
Provide helpful next steps, brand story, or showcase your products.
Finally, end with a CTA that’s valuable for your audience like – welcome discounts or offers.
3. How long should a welcome email subject line be?
A welcome email subject line should be 40-50 characters long, ideally around 3-4 words.
This length makes it completely visible on most platforms, especially mobile phones, where more extensive topic lines are frequently clipped.
Keeping subject lines concise also helps to convey your message quickly.
4. What makes a welcome email subject line effective?
An effective welcome email subject line captures attention, stimulates curiosity, and clearly communicates value.
It should also represent your brand’s voice, resulting in a smooth first impression.
Avoid being overly salesy, and clickbait. Instead, focus on developing a relationship that will entice the receiver to open the email and engage with your content.
