Do you want to transform your survey campaigns from ignored to irresistible? If your survey responses are falling flat, you are not alone. Most businesses get less than a 30% response rate from their survey campaigns.
In this article, we are going explore proven survey reminder examples & templates that can help you achieve a survey response rate of up to 40%.
Before digging in, let’s take a quick look at what survey emails are.
What Is A Survey Email?
A survey email is sent to subscribers to obtain feedback, information, or opinions about your products or services.
Survey emails can be useful in many ways such as – researching new products, gaining customer insights on products or services, or even understanding the customer experience. The responses are recorded in the survey tool database for further analysis.
Automated survey reminder emails can help you send timely follow-ups. Thereby increasing the chances of getting a higher response rate.
For example, a home appliance brand wants customer feedback about a recently launched product. Since they already have customer email addresses, the company can collect their feedback through the survey campaign.
The email approach facilitates timely feedback from the targeted audience.
Why Survey Reminder Emails Are Important?
Here are a few reasons why survey reminder emails are more important than you ever thought:
- Increase response rates: This one is obvious. You will get more responses from folks who missed the survey request.
- Collect more feedback: More valuable feedback means more data for analysis. Which means you can have a deeper understanding of the experience customers want.
- Improve decision-making: More comprehensive feedback leads to better, informed business decisions.
That being said, let’s take a look at the best email reminder examples to supercharge your survey campaigns.
Top Survey Reminder Email Examples For Your Campaigns
A well-crafted survey follow-up email can boost response rates. The email campaign team at Inbox Army has curated some of the best survey email examples for you:
1. Personalized Feedback Email by Shopify
This personalized survey request from Shopify has a catchy headline, a simple message, and distinct CTAs. It personally addresses the recipient with a friendly tone, politely explains the purpose of seeking feedback, and mentions the timeline for submitting it. By informing them that it’s a short survey, the brand values its subscriber’s time and rewards their effort with a chance to win a lucky draw.
2. Brief Anonymous Survey by Wirecutter
The notable aspect of this email survey from Wirecutter is its transparency. It explicitly states the responses to the brief survey will be kept anonymous. This subtly influences the respondents to provide honest feedback, as their identity will not be revealed. Furthermore, it reveals the purpose of the survey at the very outset, so subscribers clearly know what the survey is about.
3. Tap On The Rating Scale by Dropbox
This Dropbox survey email includes a 5-point rating scale clearly explained to ensure clarity. It is designed to enable the user to complete the review within the email rather than redirecting to a new page. The personalized request and use of interactive elements motivate a response. At the same time, the privacy policy mentioned in the email facilitates trust and confidence.
4. An Upfront Incentive To Participate
Handy’s survey email inspires subscribers to engage with the email by highlighting a rather substantial 40% off at the very outset. In addition, the voting in-email capabilities make participating more convenient. The light-natured theme of the poll and the relatable visual are eventually linked to Handy’s specialist services with a distinct CTA to book a service.
5. Witty Quiz Time
This unique survey from Skillshare uses a witty copy, an empathetic tone, and some clever, relatable visuals in the hero image to attract the attention of its survey. The in-email survey is visual-oriented and offers subscribers a unique experience in itself.
6. Close-Ended Survey
This quick, convenient, close-ended email survey from Amazon will enable customers to respond efficiently. The personalized subject line briefly mentions the email’s purpose, giving readers a clue about the contents. The clear image of the product and the different survey responses to select from are well-organized,
7. Use Of Real Images
Thompson Hotels’ email contains a stately, actual image of the hotel in the header – the picture of the rich, luxurious interiors serving as a reminder of the hotel property. The tone of the message is pleasant but more formal in nature. The CTA is clearly visible at the bottom of the message.
8. Dark Mode
The survey email invitation is designed in dark mode, and the visuals in the header reflect the theme of the survey. The header copy indicates the purpose of the email, while the body copy contains a thank you message and a simple request for feedback to complete the ‘less than 5-minute’ survey. The CTA is in dark mode too, but in a different font, attracting the reader’s attention.
9. Comic Art Style
The aesthetic comic illustration in the header sparks the interest of the reader in this otherwise simple survey message. Using different font sizes and spacing helps emphasize essential points of the email copy, while the simple language and friendly tone make it a compelling read. The CTA is well-placed and incites the reader to engage with the brand.
10. Multi-Purpose Email
This email by Bellroy gets introduced as a survey email in the subject line, and it continues to be the central theme – the header copy highlights the benefits, setting the tone for the evaluation. The varying fonts accentuate the critical questions of the survey; the rating scale is well-designed.
11. Re-Engagement Survey
This example is unique because it seeks to leverage customer feedback surveys to re-engage subscribers who have stopped using the company’s products and services for some time. The relatable image in the header is followed by a headline seeking to engage the customer. The personalized message and CTA also gently push the re-engagement agenda to gain customer insights.
12 Best Survey Email Templates to Build Engagement
The best survey reminder emails are concise, transparent, and persuasive. Wherever possible, try to offer an incentive or token of appreciation. A well-crafted email template can significantly boost survey response rates by engaging customers effectively.
Have a look at some of the following email templates you can implement when sending your email marketing questionnaire to your customers.
1) Post-Purchase Customer Satisfaction Survey Email
Subject line: Tell us more about your experience with us.
Hi [Subscriber],
While we at [Company Name] strive to offer our customers the best service and products, we’d love to hear about your recent purchase experience with us.
To ensure we’re meeting your expectations and to improve further, we’ve prepared a short survey to obtain your feedback. It will take you only [Number] minutes to complete by clicking on the link below.
Link to the survey: [Insert Link]
Your response is entirely confidential. Plus, it enters you into a drawing for a lucky chance to win one of five $[Amount] gift cards!
For any further queries or concerns that you may have, we’ll be happy to help. Please contact us at [Contact Information]. Thank you for your valuable time.
Best Wishes,
[Your Name]
[Company Name]
2) A Gentle Reminder Or Follow-Up
Subject line: You still have time to take our survey and win a $40 voucher
Dear [Name],
Last week, we invited your participation in our survey. We’re just reaching out to see if you’ve been able to take the new survey yet.
It would help us enhance the quality of our product/service if you could spare [Number] minutes to answer our questions.
P.S. You’ll probably remember we’ve promised a bonus voucher for our survey participants – another great reason to participate!
Thank you in advance for your valuable time and participation.
Best,
[Brand] team
3) Survey Email Template With a Sense of Urgency
Subject line: Don’t miss the chance to voice your opinion!
Hi [Name],
We at [Company Name] would love to hear from you to understand our customers’ needs better! So, participate in our survey, and we’ll use your feedback to improve our [Products/Services].
However, we’re short on time! The survey will be open only until [Date], so we urge you to complete it at the earliest. It will take just [Time] of your time.
Please click the link below to participate:
[Survey Link]
Thanks a lot for your valuable time and feedback!
Best, [Your Name]
4) Invoking A Sense Of Community When Seeking Feedback
Subject line: Welcome to our community, [customer’s name]!
At [Company/Organization], every member of our community is important to us – we wouldn’t be able to do what we do if it weren’t for you.
As you’re one of the newest members of our community, we’d like to ask you to give us about [number] minutes and participate in a short survey.
Your feedback will enable us to understand better what you like or don’t like about our [product or service] and help us better serve you and our community.
[Insert Survey Link]
Thanks for your time in sharing your feedback!
Best regards,
[Company Name/Spokesperson]
5) Event Feedback
Subject line: Tell us if our [Name of Event] was helpful to you
Dear [Name],
It was great seeing you attend our event. Please tell us if it was interesting and helpful for you. Also, did the event meet your expectations?
Your valuable input will help us make our future events even more memorable! It will take just [Number] minutes.
[Insert ‘Take the Survey’ CTA]
As a token of our appreciation, a [Amount] discount for participating in our next event will be emailed to you upon submitting your feedback
Best regards,
[Brand] team
6) Survey Invitation Email For NPS (Net Promotion Score)
Subject line: Today is your day to judge us
Hey [Name],
Your feedback matters a lot, and we want to provide you with a delightful experience with [Company Name]. That’s why we’re asking for your help by participating in our quick one-question survey.
Please rate us between 0-10 (0 being least likely and 10 being likely). Your valuable input will enable us to understand how likely you are to recommend [Company Name] to others.
Just click on the link below; this should take you under 1 minute:
Link to the survey: [Insert Link]
Best,
[Brand] team
7) Enhance A Specific Aspect Of Your Business
Subject line: We need your help to improve!
Dear [Name],
We noticed that our [Pain point] needs to improve further. So, therefore, we’re asking for your feedback about our [Survey Topic, for instance, ecommerce marketplace].
Your feedback will help us implement changes that will help us to implement the necessary steps to resolve issues and provide you with a top-notch customer experience.
Complete this [Number}-minute survey and get [Amount%] off on your next purchase at our online store!
[Insert ‘Take the Survey’ CTA]
Thank you for your time helping us — it’s truly an invaluable gift!
Warm regards,
[Your Name]
[Company Name]
8) New Subscriber Feedback
Subject line: Welcome to the [company name] family!
Dear [Name],
We’re delighted to have you join our [Company Name] family and know that you’re interested in [Newsletter Topics] just like us.
We always want our subscribers to get the most out of your newsletters, including the most updated information in the industry.
Please participate in this [Number]-minute survey. Your feedback and responses will help our team will be able to curate even more exciting and helpful material for you.
[Insert ‘Take the Survey’ CTA]
And thanks again for letting us get into your inbox!
Best,
[Brand] team
9) Survey Email Template For an Embedded Questionnaire
Subject line: The quickest way to share your opinion
Body:
Dear [Name],
Today we’re hoping you could share your feedback about our [Product/Service] so that we are able to make further improvements.
To make it convenient for you – and quick, too — you don’t even need to leave this page!
Simply choose any one of the options listed in the form below. Then, click on a suitable option, and let our email service take over.
[Option A]
[Option B]
[Option C]
We are delighted you are with us and always willing to help the team!
Thank you,
[Insert Company Name/Spokesperson]
10) Customer Satisfaction Email After The Trial Period Is Over
Subject line: Did you like your period with us? Share your opinion!
Hi [Name],
Wow, It’s almost 30 days that you’ve been with us! We are thrilled you chose our [Product/service] to [Main benefit]. So, we’d love to hear how this trial period went.
Please answer a few questions in our [Number]-minute survey. It will help us understand if you really got to know the [Product/service] or if you found anything missing. We always want to meet and exceed our customers’ expectations, starting from the trial period.
[Insert ‘Take the Survey’ CTA]
We are happy you selected us and hope our association will continue!
Best regards,
[Brand] team
11) Survey Email After A Visit To The Retail Store
Subject line: Did you enjoy your visit to [Store Name]?
Hey [Name],
We were thrilled to see you visit our [Store Name and Location]. We hope it was a pleasant visit and you could buy whatever you needed. Our customers’ opinions mean a lot, so please share your impressions.
Filling out this short survey about your in-store experience will enable us further enhance our merchandise and services in the future.
[Insert ‘Take the Survey’ CTA]
We are readying a delightful bonus for completing our survey and look forward to seeing you at our store again soon!
Best,
[Brand] team
12) Get Feedback From A Loyal Customer
Subject line: [Customer First Name], you can help us decide how to proceed.
Dear [Name],
You’ve been with [Company Name] for a long time. And, as one of our most loyal customers, we trust you’ll have excellent insight into what makes our [Product or Service] unique.
We’d like your suggestions to help us determine where to go next. By filling out our quick [Number] minute customer satisfaction survey, you can help us continue to improve the [Product or Service] you know and trust.
We appreciate you taking the time to help us improve.
Best regards,
[Brand] team
Summary
Survey emails are an excellent medium for reaching out to your customers to gain valuable insights to improve your products or services. These surveys can provide valuable insights that inform business decisions and enhance your products or services.
We trust you’re now good to get started on crafting your survey. The examples and templates in this article will help you create interesting surveys to which your customers will respond.
As your confidence increases and you experiment with various design styles, you’ll soon see more results rolling in.
Want to have your survey campaigns created by experts?
As one of the top eCommerce email agencies in the USA, we can help you create and deliver the perfect emails to your contacts’ inboxes.
Get in touch with us today to craft your winning survey email campaign.
FAQs
How do you write an email for a survey?
To write a survey email, start with a clear and engaging subject line like “We’d love your feedback!” In the body, briefly explain the purpose of the survey and why their feedback is valuable. Keep the email concise, include a call to action such as “Click here to take the survey,” and provide any relevant details like the time commitment or deadline for completion. Personalize the message by addressing the recipient by name if possible, and thank them in advance for their participation.
How do I introduce a survey in an email?
To introduce a survey in an email, begin by explaining why you’re conducting the survey and how the recipient’s input will make a difference. For example, “We’re looking to improve our services, and your feedback will help us serve you better.” Keep the introduction brief, engaging, and focused on the value their participation brings. Follow this up with a clear call to action to encourage them to take part.
What are 5 good survey questions?
Here are five good survey questions that can be adapted to different contexts:
- On a scale of 1-10, how satisfied are you with our product/service?
- What did you like most about your experience with us?
- What areas do you think we can improve in?
- How likely are you to recommend our product/service to others?
- What additional features or services would you like to see in the future?
How many survey reminders should you send?
Typically, it’s best to send 1-2 survey reminders. The first reminder can be sent a few days after the initial invitation, and a second reminder can follow a week later if necessary. Be careful not to overdo it, as too many reminders can be seen as pushy and may annoy recipients. Keep the tone polite and respectful in each follow-up.
