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I’ve said for years that, at a minimum, know what your customers have done with you. When customers are thrown off balance by different brand experiences in different channels, it can lead to frustration and diminish brand love.

Is your company frustrated by lackluster app engagement? That tiny icon on users’ phones might be waving, but is it getting the attention it deserves? Beyond the initial excitement of downloads, are users actually sticking around

The term “lifecycle marketing” is becoming more prevalent in the business world–especially for the email marketers and CRM marketing professionals within these organizations. Personally, I love that this is happening.

Artificial Intelligence–or “AI” as everyone really knows it–has impacted the workforce and economy in ways we are only beginning to fully understand. The use–and usefulness–of AI and AI tools in marketing and content creation remains a topic of debate

Email marketing is an indispensable tool for fostering customer relationships, driving conversions, and, ultimately, securing long-term business success. For mortgage and loan businesses, email marketing guarantees you a direct and personalized channel for consistent communication with leads and clients throughout