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Email marketing best practices & tips

9 Welcome Email Examples To Get You Inspired

The welcome email is the most important email you send as email marketers. Why? Because it’s often the first email your new subscribers and customers receive from you. Attention and consumer intent are at their highest point in the beginning
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Direct To Consumer (DTC) Marketing: A Detailed Guide

Launched into the stratosphere by the Covid pandemic, Direct-to-Consumer (DTC) products and their requisite marketing have become the norm in today’s business world. The game-changing approach of DTC and ecommerce has allowed companies to cut out the middleman of retail,
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Email Marketing Agency Pricing: The Comprehensive Guide

Email marketing is a powerhouse when it comes to reaching mass audiences and nurturing customer relationships. But executing effective campaigns requires more than just hitting "send" — it demands expertise and strategic finesse. That's why many businesses partner with dedicated
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Mother’s Day Email Examples to Create Engaging Campaigns

The second Sunday of May in Canada and the US, and the fourth Sunday of Lent in the UK, is Mother's Day. The perfect occasion to honor and express gratitude to all mothers and even caregivers, it is one of
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7 Impactful Trigger Email Examples – InboxArmy

A Triggered email Campaign plays a vital role in maintaining relevance with and greasing the wheels of the journey for your customers. But what exactly are triggered emails? In this article, we’ll peel the layers of the onion that is
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20 Onboarding Email Examples and Strategies – InboxArmy

You got the initial purchase or trial sign-up. Now what? It’s time to “onboard” these new customers to take your relationship to the next level. Effective onboarding is an essential step in your sales funnel. Onboarding emails generally get higher
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14 Push Notification Examples To Inspire You

[ez-toc]Push notifications have become a game-changer in the world of business communication. These little push messages pack a punch, delivering timely information straight to users' devices, cutting through the noise, and boosting engagement like never before. But what separates a
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How To Build a Free To Paid Conversion Strategy

People love free trials. That’s the simple truth of human nature. But free trials are also an ideal opportunity to get your “hooks” into a customer and make them believe that your product is the end-all-be-all solution to their problems. You just have to get them to use it, believe it, and, yes, pay for it. It’s hard. Some trial users are just there to explore.

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What Is Growth Marketing (8 Examples + 8 Strategies)

Smart marketers don’t launch campaigns just to acquire new customers. Instead, they take a strategy-based, holistic approach to marketing designed to enhance overall business growth. You might know this as Growth Marketing. Growth marketing is a dynamic mindset that is
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director