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Email marketing best practices & tips

Top 20 Email Newsletter Examples & Why They Work

Ready to step up your email newsletter game in 2025? You’ve come to the right place. At Inbox Army, we’ve been in the trenches of crafting winning email newsletters for hundreds of brands. In this article, we’ll share what we’ve
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7 Super Effective SaaS Newsletter Examples

SaaS newsletters are a powerful tool for connecting with your audience, nurturing leads, and increasing your conversions. The downside is that they're hard to get right. To make it easier, we've created a guide which covers: SaaS newsletter goals. What
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Nonprofit Newsletter Examples, Ideas & Benefits

Newsletters are a key part of every brand's email marketing strategy, and nonprofit organizations are no different. They're a great way to encourage users to donate or volunteer. Plus, they help retain existing donors and volunteers. To ensure you have
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B2B Email Marketing: Strategies, Best Practices & Examples

In B2B (business-to-business) marketing, email is usually your most important channel. It helps you nurture relationships with leads, establishes you as an authoritative voice within your niche, and can lead to increased conversions and revenue. What Is B2B Email Marketing?
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Welcome Email Series: Best Practices & Examples (2025 Guide)

The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn't just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance
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Klaviyo vs. Iterable Comparison

Klaviyo and Iterable are powerful email marketing platforms that allow advanced segmentation, automation, and analytics. However, they're each designed to appeal to different audiences. As a result, it can be hard to tell which is ideal for your specific business
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Klaviyo vs. HubSpot: Which One Is Best for Email Marketing?

Are you an e-commerce wizard, a B2B marketer, or a startup looking to choose between Klaviyo and Hubspot?  It's an established fact that Hubspot and Klaviyo are two of the biggest players in the email marketing world. These two heavy
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Klaviyo vs Mailchimp: The Ultimate Showdown

Klaviyo and Mailchimp are sort of a legend in the email marketing landscape. And both of some incredible strengths and very few weaknesses. I still remember the later part of 2010 when Mailchimp dominated the email marketing scene. And right
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ActiveCampaign vs Klaviyo : Which is Better for eCommerce?

So, you're ready to take your email marketing to the next level. You've heard of Klaviyo and ActiveCampaign, but which do you choose? Without testing the tools yourself, it can be tricky to tell which is right for your business.
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    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director