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Email marketing best practices & tips

How To Do Email Marketing For Small Businesses in 2025

Email marketing can help your small business achieve huge growth. But if you don’t have much experience, it's hard to set up a campaign. We've created this in-depth guide to tell you everything you need to know before you get
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7 Jewelry Email Marketing Examples (Plus Effective Strategies)

Email is a vital marketing channel for all types of businesses - and jewelry stores are no different. You need to create engaging and effective email campaigns that'll improve your open rates and increase your revenue. But where do you
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10 Outstanding Labor Day Email Examples For 2024

Labor Day is a popular sales holiday here in the states, and therefore a time to ramp up your marketing efforts. You need to create a solid email marketing strategy to maximize your revenue over the long weekend. To help
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September Newsletter Ideas to Drive Engagement (+Subject lines & Examples)

September is jam-packed with holidays and opportunities to send unique email marketing campaigns. From holidays like Labor Day and National Coffee Day to the beginning of football season here in the US, there really is something for everyone. So, if
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Email Marketing for Higher Education Institutions: Strategies, Tips, and Trends

My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective
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8 Best Email Marketing Podcasts To Follow In 2025

There's so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I'm trying to increase my knowledge about
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8 Email Newsletter Design Tips & Trends For 2025

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we've put together a list
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Top 20 Email Newsletter Examples & Why They Work

Ready to step up your email newsletter game in 2025? You’ve come to the right place. At Inbox Army, we’ve been in the trenches of crafting winning email newsletters for hundreds of brands. In this article, we’ll share what we’ve
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7 Super Effective SaaS Newsletter Examples

SaaS newsletters are a powerful tool for connecting with your audience, nurturing leads, and increasing your conversions. The downside is that they're hard to get right. To make it easier, we've created a guide which covers: SaaS newsletter goals. What
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director