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Email marketing best practices & tips

Separate Your Marketing And Transactional Emails for Better Email Deliverability

Every email you send affects your deliverability either in a positive or negative way. There are two general types of emails: Marketing Emails and Transactional Emails:  1. Marketing emails include “mass” message with the purpose of promoting a product or
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Get Over Send-o-Phobia! An Email Campaign Checklist to Ensure Your Email is Awesome

If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button. “Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on
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Let your Email Marketing Campaigns fall for an Email Marketing Agency this Valentine’s Day

Email marketing is a vital element of an effective marketing strategy. And something that is vital should be adequately orchestrated. But not all businesses have enough time and resources to plan and manage their email marketing campaigns. That is where
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5 Ways You Can Build Your Brand’s Word of Mouth with Email Marketing

It should be no secret that word of mouth is the best marketing channel you have. In fact, a Harris Poll survey has shown that 82% of Americans seek input and recommendations from friends and family prior to making a
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Yes, Your Email List is Different

I frequently get asked questions about how an email marketing list “should” perform. How a particular brand’s engagement metrics “should” compare to industry “standards.” The answer I always come back to is this: Every email list is different. This is
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Email Marketing Debate: To View VS Not To ‘View in Browser’

Today, subscribers spend just 3-4 seconds deciding whether to open and peruse your emails. Pre-header text—the “appetizer before the main course” portion of your email design—carries more weight as email rendering continues to evolve with technology. How should you utilize
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10 Holiday Email Templates, Examples & Subject Lines

Holidays are all about getting in the mood to have some serious FUN! The excitement of the commencing holidays is reflected even in an email marketer’s emails. As they pack their bags to zip off for a well-deserved vacation, it’s
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Transactional Emails: A Boon for Email Marketing

When was the last time you really thought about your transactional emails? Perhaps you should look them over again. Here’s why: According to an Experian report, transactional emails have 8x more opens and clicks than any other type of email.
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In-House Email Marketing Manager or Email Marketing Agency? The Real Costs of Hiring

The age-old question: Do I hire in-house for an email marketing manager or outsource to an email marketing agency? There are pros and cons to both routes, and varying costs associated with both as well. But what are the real
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    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director