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Email marketing best practices & tips

Email Blacklists: Tips to Avoid Them and Enhance Deliverability

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or
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Images vs. Plain-Text Emails: What Works Better?

[ez-toc]Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image
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Sender Reputation – What It Means for Your Email Deliverability

What happens if your emails don’t make it to the inbox? No matter how innovative your design, content, and testing strategies are, they don’t matter if your emails don’t get delivered. So, how can you ensure your emails get delivered?
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Reducing Unsubscribes: Actionable Tips from Email Marketing Experts

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do
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Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how
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The Truth about Fonts in Email Marketing

[ez-toc]It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your
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5 Evidence-based Email Marketing Tips that Work

[ez-toc]Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the
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Interactive Elements: Inspiring the Future of Email Marketing

It’s human nature to love interaction that inspires purpose and creativity. As opposed to plain PowerPoint slides, we embrace visually rich presentations more. This same idea holds true in the world of email marketing. That’s why email marketers and their
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4 Tips & Ideas For Mother’s Day Email Marketing

[ez-toc]ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue.
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director