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Email marketing best practices & tips

The Truth about Fonts in Email Marketing

[ez-toc]It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your
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5 Evidence-based Email Marketing Tips that Work

[ez-toc]Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the
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Interactive Elements: Inspiring the Future of Email Marketing

It’s human nature to love interaction that inspires purpose and creativity. As opposed to plain PowerPoint slides, we embrace visually rich presentations more. This same idea holds true in the world of email marketing. That’s why email marketers and their
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4 Tips & Ideas For Mother’s Day Email Marketing

[ez-toc]ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue.
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Easter Recap

Easter festivities are enhanced by the aura of spring in full bloom, chocolates, colorful eggs, and cute bunnies. You can make the most of your email marketing strategy by including these pleasant elements in your Easter emails. Lately, we’ve seen
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The Best Time to Send an Email is…

CLICK BAIT ALERT! Forgive my tongue-in-cheek headline here, but this is a common question I receive. The truth is there is no universal “best” time or day to send an email. The best time to send an email is the
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The Foundations of Email Marketing Series

As professional email marketers, it’s easy to get caught up in the trends and the more complicated, longer-tail email marketing programs and discussions. Yet often, in our conversations with businesses large and small, we find that what we consider to
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Separate Your Marketing And Transactional Emails for Better Email Deliverability

Every email you send affects your deliverability either in a positive or negative way. There are two general types of emails: Marketing Emails and Transactional Emails:  1. Marketing emails include “mass” message with the purpose of promoting a product or
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Get Over Send-o-Phobia! An Email Campaign Checklist to Ensure Your Email is Awesome

If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button. “Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director