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Email marketing best practices & tips

GDPR – Email Marketing GooD PRactices to follow in 2018

DISCLAIMER: This blog post does not replace actual legal advice from an actual lawyer. This is a very high-level overview of some things you should look at when considering email marketing under the new GDPR regulation beginning in May. I’m
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The Dos & Don’ts of Persuasive Email Marketing

Persuasive email marketing is all about convincing your leads to purchase from you. You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive
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How Email Marketers Tackle Their Cart Abandonment Woes This Holiday Season

Hopefully, you started your holiday marketing preparation months ago. Yet, no matter how well you plan your holiday marketing campaigns, there’s still one big fear: Cart Abandonment. No More Hustle ! Get all email marketing agency services under one roof.
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Talking Email Deliverability with Campaigns & Elections

A few weeks ago, I was invited to speak on a panel about email deliverability at the Campaigns and Marketing Summit. Speaking to an audience filled largely with political organizations (in Washington DC? You’re kidding!), the panel focused on how
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Email Blacklists: Tips to Avoid Them and Enhance Deliverability

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or
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Images vs. Plain-Text Emails: What Works Better?

[ez-toc]Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image
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Sender Reputation – What It Means for Your Email Deliverability

What happens if your emails don’t make it to the inbox? No matter how innovative your design, content, and testing strategies are, they don’t matter if your emails don’t get delivered. So, how can you ensure your emails get delivered?
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Reducing Unsubscribes: Actionable Tips from Email Marketing Experts

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do
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Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director