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Email marketing best practices & tips

How Email Marketers Tackle Their Cart Abandonment Woes This Holiday Season

Hopefully, you started your holiday marketing preparation months ago. Yet, no matter how well you plan your holiday marketing campaigns, there’s still one big fear: Cart Abandonment. No More Hustle ! Get all email marketing agency services under one roof.
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Talking Email Deliverability with Campaigns & Elections

A few weeks ago, I was invited to speak on a panel about email deliverability at the Campaigns and Marketing Summit. Speaking to an audience filled largely with political organizations (in Washington DC? You’re kidding!), the panel focused on how
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Email Blacklists: Tips to Avoid Them and Enhance Deliverability

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or
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Images vs. Plain-Text Emails: What Works Better?

[ez-toc]Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image
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Sender Reputation – What It Means for Your Email Deliverability

What happens if your emails don’t make it to the inbox? No matter how innovative your design, content, and testing strategies are, they don’t matter if your emails don’t get delivered. So, how can you ensure your emails get delivered?
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Reducing Unsubscribes: Actionable Tips from Email Marketing Experts

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do
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Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how
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The Truth about Fonts in Email Marketing

[ez-toc]It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your
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5 Evidence-based Email Marketing Tips that Work

[ez-toc]Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director