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Email marketing best practices & tips

Email Marketing Benchmarks and Testing – Setting the Foundation for Improving Your Email Marketing

One of the not-really-secret benefits of email marketing is the ability to test just about any component or data point you desire. With so many possibilities at our fingerprints, the majority of email marketers (okay, companies sending email) don’t test.
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Maintaining List Hygiene to Enhance Email Marketing Strategy

If Harry Potter had reached platform 9 or 10 instead of platform 9 ¾, would he have been able to catch the Hogwarts Express? In other terms, if your email campaign does not reach the right email addresses, you miss
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Revisiting the Basics of Email Marketing

TEST Technology has changed the way we market to consumers. Devices and browsers have forced email marketers to design and code templates in certain, ever-changing ways. And increased competition for inbox space and brain space has pushed marketers to the
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6 Last-Minute Easter Email Design Ideas

Easter is this Sunday, and most brands already have their email marketing campaigns lined up and ready to go. What sets Easter apart from other holiday emails is the color scheme many brands bring into play—pastel colors in shades of
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How to Amp Up Your Email Marketing CTAs

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your
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GDPR – Email Marketing GooD PRactices to follow in 2018

DISCLAIMER: This blog post does not replace actual legal advice from an actual lawyer. This is a very high-level overview of some things you should look at when considering email marketing under the new GDPR regulation beginning in May. I’m
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The Dos & Don’ts of Persuasive Email Marketing

Persuasive email marketing is all about convincing your leads to purchase from you. You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive
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How Email Marketers Tackle Their Cart Abandonment Woes This Holiday Season

Hopefully, you started your holiday marketing preparation months ago. Yet, no matter how well you plan your holiday marketing campaigns, there’s still one big fear: Cart Abandonment. No More Hustle ! Get all email marketing agency services under one roof.
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Talking Email Deliverability with Campaigns & Elections

A few weeks ago, I was invited to speak on a panel about email deliverability at the Campaigns and Marketing Summit. Speaking to an audience filled largely with political organizations (in Washington DC? You’re kidding!), the panel focused on how
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director