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Email marketing best practices & tips

Father’s Day Email Inspirations to Perk Up Your Strategy

[ez-toc]Email marketers rely heavily on holiday email campaigns to help them drive greater revenue and build better brand visibility. Father’s Day, done right, can fetch big bucks for marketers—and it’s just around the corner. Are you ready? If you’re still

How to Amp Up Your Email Marketing CTAs

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your

Images vs. Plain-Text Emails: What Works Better?

[ez-toc]Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image

Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how

The Truth about Fonts in Email Marketing

[ez-toc]It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your

4 Tips & Ideas For Mother’s Day Email Marketing

[ez-toc]ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue.

Email Marketing Debate: To View VS Not To ‘View in Browser’

Today, subscribers spend just 3-4 seconds deciding whether to open and peruse your emails. Pre-header text—the “appetizer before the main course” portion of your email design—carries more weight as email rendering continues to evolve with technology. How should you utilize

10 Holiday Email Templates, Examples & Subject Lines

Holidays are all about getting in the mood to have some serious FUN! The excitement of the commencing holidays is reflected even in an email marketer’s emails. As they pack their bags to zip off for a well-deserved vacation, it’s

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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