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Email marketing best practices & tips

Father’s Day Email Inspirations to Perk Up Your Strategy

[ez-toc]Email marketers rely heavily on holiday email campaigns to help them drive greater revenue and build better brand visibility. Father’s Day, done right, can fetch big bucks for marketers—and it’s just around the corner. Are you ready? If you’re still
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Email Capture Forms: Best Practices for Feeding Your Marketing Funnel

[ez-toc]According to the Wolfgang Digital 2017 KPI Benchmark Study, only 1.56% of all web traffic converts on average. So, what about the other 98.44% of traffic? Traditional retargeted ads will get you an average click-through of about 0.7%. With that, let's
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Email Marketing Benchmarks and Testing – Setting the Foundation for Improving Your Email Marketing

One of the not-really-secret benefits of email marketing is the ability to test just about any component or data point you desire. With so many possibilities at our fingerprints, the majority of email marketers (okay, companies sending email) don’t test.
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Maintaining List Hygiene to Enhance Email Marketing Strategy

If Harry Potter had reached platform 9 or 10 instead of platform 9 ¾, would he have been able to catch the Hogwarts Express? In other terms, if your email campaign does not reach the right email addresses, you miss
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Revisiting the Basics of Email Marketing

TEST Technology has changed the way we market to consumers. Devices and browsers have forced email marketers to design and code templates in certain, ever-changing ways. And increased competition for inbox space and brain space has pushed marketers to the
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6 Last-Minute Easter Email Design Ideas

Easter is this Sunday, and most brands already have their email marketing campaigns lined up and ready to go. What sets Easter apart from other holiday emails is the color scheme many brands bring into play—pastel colors in shades of
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How to Amp Up Your Email Marketing CTAs

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your
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GDPR – Email Marketing GooD PRactices to follow in 2018

DISCLAIMER: This blog post does not replace actual legal advice from an actual lawyer. This is a very high-level overview of some things you should look at when considering email marketing under the new GDPR regulation beginning in May. I’m
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The Dos & Don’ts of Persuasive Email Marketing

Persuasive email marketing is all about convincing your leads to purchase from you. You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive
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    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

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    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director