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Email marketing best practices & tips

Optimizing Your Emails for Mobile Devices

More emails are read on mobile devices and therefore, it has become imperative to optimize your emails for smaller screens. According to Adestra’s report of “Top 10 email clients”, 59% of email opens took place on mobile, 15% on desktop,
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Implications of GDPR for Email List Building Strategy

It has been half a year to the implementation of GDPR and it has surely transformed the world of marketing and how companies communicated with prospective clients and customers. This privacy law has left many marketers in a fix. 41%
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How to Make Acquisition Email Marketing Work?

Acquisition email marketing is the stepping stone to wooing new customers. According to Email Marketing Industry Census, 2018, email is the most highly-rated marketing channel as far as ROI is concerned. Also, it is interesting to know that the average
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Email Marketing: Increase Your Holiday Conversions with These Tips

The holidays are fast approaching! It’s that time of year when nearly everyone is scrambling to find the perfect gift for their loved ones, which means it’s likely also that time of year when your business sees its heaviest online
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Implementing Live Twitter and Instagram Feed in Your Email Campaigns

Even though businesses might have a robust email marketing plan to drive conversions, the importance of social media marketing cannot be disregarded. Email and social media both are equally important for the effective implementation of omnichannel marketing. At the outset
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How to Write Engaging Emails for Vacationing Subscribers

It’s summer already, which means that most of the people on your email list are on a vacation to rejuvenate themselves. While the subscribers are enjoying the summer break with their family, email marketers are still on their toes to
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Fine-tune Your Email Marketing Strategy for Better Results

Do you know email marketing is the third most influential information source for a majority of the B2B audience? Industry thought leaders and colleague recommendations top the list. In fact, 59% of marketers consider email as the most effective way
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How To Improve Email Click-Through Rate (+8 Actionable ideas)

[ez-toc]Email click-through rate is one of the most powerful metrics to measure the effectiveness of an email campaign. This implies that the higher your click-through rate is, higher is the chance for conversion. For an email marketer who has worked
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Awesome Email Examples for Independence Day Marketing

[ez-toc]Independence Day, the 4th of July is celebrated with great pomp and parade, bonfires and fireworks, barbeques and illuminations throughout the United States. As much as it is about freedom, martyrhood and liberty, it equally means celebrating this important day
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director