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Email marketing best practices & tips

Have you Employed Dynamic Segmentation in Your Emails?

59% of the marketers claim that email is their biggest source of ROI. However, the success of the emails depends heavily on the quality of the subscriber list that you have prepared. If your subscriber list does not contain people
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Are Image-based Emails Cool For Email Marketing?

Take a look at these e-newsletters, which of them do you like more? These are email marketing image from the ReallyGoodEmails website —“Apps&Services” category There are two types of email marketers: those who prefer to follow the MailChimp recommendation about
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Avoiding Batch and Blast Emailing to Save Marketing Expense

Email marketing is a critical aspect of any marketing strategy. It doesn't only help a business establish long term communication with the customers but, also facilitates the collection of essential data while increasing the overall marketing ROI. In fact, 65%
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How To Stop Emails From Going To Promotions Tab In Gmail

Have you been observing a decline in the open rates for your emails, specifically with Gmail users? Gmail launched the tabbed inbox, which allowed them to segregate the emails into three tabs- primary, social and promotions. Very often than not,
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Delineating spamming from valuable email marketing

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing
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How to design aesthetically attractive emails?

Emails happen to be the most effective medium of communication with your customers. Whether you want them to know about your new venture or, want to update them with your new services, sending an email always works. Imagine receiving an
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A Comprehensive Guide to Effective Email Marketing for Entrepreneurs

The effectiveness of your marketing efforts comes into the light when the customer recalls your brand when they are looking for the solution to their problem, even if it was pitched months ago. Such recallability is only possible when they
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Points to Keep in Mind for Error-free Email Automation

“To err is human” We come across blunders in emails so often. Most of these emails are set as an email automation program. It can get quite frustrating for the marketer when an email subscriber receives such an email and
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How startups can propel sales with emails

Startups are all about confidently launching a company and witnessing your dreams getting transformed into a commercialized product, service, or business. Thinking big and acting bigger are the keys to advance past competitors and empower themselves to tie their visions
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director