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Email marketing best practices & tips

Email Marketing: What’s a Hold Out Group and Why You Should Use Them

[ez-toc] What is a Holdout Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement metrics/conversions vs not sending anything. Are these email campaigns/automation really giving an
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Black Friday Email Inspirations: Amp up Your Email Conversion Rate

According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday
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Thanksgiving Day Email Inspirations to Boost Your Sales

Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US
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WHY are You Sending that Email? Really, Why?

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an
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12 Effective Email Marketing Tips You Need To Know To Make Your Campaign Successful In 2020

[ez-toc]Email marketing is a popular, up-to-date, and influential tool for businesses to engage and reach out to customers effectively. While many may think that social media supersedes email marketing ideas, that is not the case. Email marketing services are still
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Halloween Email Inspirations To Blow Your Mind: Not Just Candy & Costumes

[ez-toc]The spookiest time of the year is finally here! According to National Retail Federation's annual survey conducted by Prosper Insights & Analytics, shoppers will spend $86.27 on an average this Halloween. It’s time to rejoice in the fright and capture
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10 Tips for Holiday Email Marketing All Through the Season

  NOTICE WIN an ALEXA ECHO SHOW: Please add your favorite Holiday email marketing tips in the comments section. Everyone who adds a tip will be entered to win an Echo Show 5. Must be 18 years or older and
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How AI has changed the face of email marketing?

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or,
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Symptoms of Email Fatigue and Making it Right

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director