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Email marketing best practices & tips

How to use Holiday Email Marketing to build Customer Engagement

Digital marketing and new tools have opened doors for new avenues to communicate with customers, but email marketing remains the popular channel for customer outreach and relationship building. And the best opportunity to connect with the audience is holiday email
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Fourth of July Email Ideas, Templates & Subject Lines For Your Email Campaigns

[ez-toc]You’ve probably heard it a gazillion times - email marketing is the best way to drive sales. If that’s true for everyday scenarios, then 4th of July email doesn’t drive sales - it skyrockets them. But that’s only if your
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How Covid-19 Has Affected the Email Marketing Industry (And Tips for Remote Working)

The world as we knew it has changed. Yes, all because of Covid-19 - the plague that has swept over the world. And businesses are also feeling the brunt of the pandemic. Speaking of businesses, how are they faring as
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Email List Management: The Complete Guide

No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms
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How to Send Birthday Emails That Connect? – A Detailed Guide

There’s no marketing channel better than email marketing. We’ve heard it a hundred times and accepted it once and for all. With several technological advancements we’re sending all sorts of emails - action triggered, automated, order related etc. to connect
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Email Marketing: What’s a Hold Out Group and Why You Should Use Them

[ez-toc] What is a Holdout Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement metrics/conversions vs not sending anything. Are these email campaigns/automation really giving an
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Black Friday Email Inspirations: Amp up Your Email Conversion Rate

According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday
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Thanksgiving Day Email Inspirations to Boost Your Sales

Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US
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WHY are You Sending that Email? Really, Why?

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director