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Email marketing best practices & tips

90+ Best Welcome Email Subject Lines to Increase Your Open Rates

Your welcome email series flow is the first email your customer receives from you — It’s a friendly welcome message for customers that will encourage them to interact with your product or service, & if done well, will lead to increased customer retention. So it’s important that you count your welcome email subject lines.

40 Email Popup Examples & 16 Best Practices To Grow Your Email List

Email popups sometimes called email capture popups or opt-in popup forms, are a great tool to use to capture email addresses from your website visitors so you can continue to communicate with them via email.

7 Thanksgiving Email Campaign Tactics That Actually Matter

[ez-toc]With Black Friday & Cyber Monday on the horizon, it can be easy to overlook Thanksgiving email campaigns. But after creating hundreds of Thanksgiving emails for our clients, we've learned that Thanksgiving presents a great opportunity to: Boost sales. Show

7 Revenue-boosting Halloween Email Campaign Tactics & Examples

When most marketers and businesses think of holiday marketing campaigns, they think of Black Friday, Cyber Monday, Christmas, etc.

Top 10 Cyber Monday Email Examples & Why They Work

[ez-toc]2020 Cyber Monday sales reached $10.8 billion, up from $9.4 billion the previous year. That happened despite the economic devastation caused by the COVID-19 pandemic. Each year, Cyber Monday earnings outpace the previous year. The reason is not only because

Top 10 Black Friday Email Tactics (+Subject Lines & Examples)

[ez-toc]Black Friday is one of the most important holidays of the year for businesses - especially eCommerce businesses. Shoppers are looking for enticing sales, and are willing to spend more money than they would otherwise. But if you really want

Top Email Marketing Statistics Every CMO Needs To Know

In the midst of all the aggressive advertising, overabundance of content, and the bold claim that “social media is king”, there stands email marketing — still a powerful and efficient tool to engage with potential customers. In theory, email may

Why You Shouldn’t Buy Email Lists (& How To Quickly Build Your Own)

Whether you're launching a new business, trying to fill your sales pipeline, or just trying to move units, you need leads fast! The urge to buy email lists and send bulk promotional emails is pretty tempting. And why shouldn't it

How To Choose The Best Email Marketing Agency For Your Business

Looking for an email marketing agency to handle your email marketing operations? Whether you need an agency that will develop and manage your full email marketing strategy, or just want to outsource various tasks to someone so your team can

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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director