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Email marketing best practices & tips

Understanding Omnisend Pricing – All Plans Explained

Choosing the right email marketing platform can be challenging. Before deciding, it is essential to consider many factors, such as features, costs, and support. Omnisend is one such all-in-one marketing platform that provides users with powerful tools to help them
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Look Beyond the Last Click: Seven Important Questions Behind Your True Email KPIs.

Data is the lifeblood of your email marketing program. What I’ve learned over the years is that understanding data is really about asking the right questions. Today, I’m going to give you seven big questions you can ask your data
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Email Marketing Calendar: Templates & Best Practices

 No matter how well you plan your email marketing campaigns, it gets chaotic. With different campaigns, segmented lists, and varying send times, keeping everything in order is difficult. But fret not! I will introduce you to your new best friend
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25+ Newsletter Signup Form Examples (+Best Practices, Tips & Benefits)

Email newsletters are a practical way to connect with your audiences, you’ll first need to get your target audiences to opt-in for your newsletters. A compelling newsletter signup form will get readers’ attention and inspire them to share their addresses to
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July Newsletter Ideas To Engage Your Readers

By July, midsummer has already started. The temperatures are perfect for a short dip in the pools and barbecues. But, not enough to make you want to stay inside. Managing email campaigns during July comes with its fair share of
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Permission-Based Email Marketing – A Detailed Guide

Often, unsolicited email marketing can be rather annoying. Just like you wouldn't go to a party uninvited, email marketing follows a rather similar set of etiquette, and you should not send emails to your prospects if you do not have
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Email Cadence – Everything That You Wanted To Know

Marketers often find themselves treading a thin line when sending out emails. Sending only a few could result in lost opportunities to drive conversions and sales. On the other hand, releasing a barrage of emails could annoy readers to the
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Everything To Know About Mobile Friendly Emails 

In today's mobile-centric world, where smartphones have become an extension of our lives, businesses must adapt their marketing strategies to cater to the ever-growing mobile audience. One crucial aspect that demands attention is ensuring mobile friendly emails.  With 81% of
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Top 10 Email Marketing Agencies & Companies

Email marketing is one of the worst-kept secrets of the digital marketing era. Simply because of the insane ROI it provides – $36 for every $1 spent.  As reported by Litmus, here’s the ROI for different industries: Retail, e-commerce, and
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director