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Email marketing best practices & tips

20 Re-engagement Email Examples To Win Back Lost Customers

Acquiring a new customer can be up to 25 times more expensive than retaining an existing one (according to Harvard Business Review). So, rather than focusing just on new lead and customer acquisition (while still very important), turn some focus
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Promotional Emails: 25 Examples, Best Practices, & Tips

Effective email marketing is a direct channel to engage with a broad audience. Not only is your reach significant, but the conversion rate is where your business will stand out.  Here, we explore a definitive roadmap to creating compelling, engaging,
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25 Unique Ecommerce Newsletters With Insights That Keep You Ahead Of The Game

Keeping up with ecommerce trends, news, innovation, and tech can be exhausting. And frankly, it’s impossible to always stay up to date with every single development. So, how can you pay attention to the trends and industry insights that drive
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SendInBlue Pricing Explained (Brevo): Which Plan is Right for You?

Brevo (formerly SendInBlue) is a popular email marketing platform offering fantastic features for small and medium businesses. It is easy to use, and the pricing plans are designed to be flexible enough for all kinds of companies. This article will
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Klaviyo Emails Going To Spam? Here’s How To Fix It

It can be frustrating to notice a sudden (or even gradual) uptick in the number of Klaviyo emails going to spam, especially if you have a history of healthy deliverability and engagement rates with your audience. You may be wondering
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33 Amazing Email Drip Campaign Examples

Email automation is all about getting into your customers' shoes and cashing in on their perspective. And drip campaigns are the perfect way to do it. In a well-crafted drip campaign, you can nurture your customers through their journey with
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Email Marketing Audit – Everything You Need to Know

In email marketing, there’s no such thing as “set it and forget it.” Responsible marketers know that good marketing requires continuous assessment and improvement. In this article, we’ll be exploring the intricacies and benefits of email marketing audit. What Is
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Understanding Omnisend Pricing – All Plans Explained

Choosing the right email marketing platform can be challenging. Before deciding, it is essential to consider many factors, such as features, costs, and support. Omnisend is one such all-in-one marketing platform that provides users with powerful tools to help them
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Look Beyond the Last Click: Seven Important Questions Behind Your True Email KPIs.

Data is the lifeblood of your email marketing program. What I’ve learned over the years is that understanding data is really about asking the right questions. Today, I’m going to give you seven big questions you can ask your data
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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director