Listrak vs. Klaviyo: A Quick Comparison

If you’re looking to reap the benefits of marketing automation, Klaviyo and Listrak are the top platforms for discerning marketers.

With these platforms, you can easily manage, personalize, and monitor the progress of SMS and email marketing campaigns at scale.

Both Listrak and Klaviyo are powerful marketing tools.

So how do you decide which of them is right for your business?

In fact, our experience using both these marketing tools tells us that your choice can not be based on merely the features. At Inbox Army, we’ve helped thousands of businesses choose the right platform for their email marketing needs.

So if you want to shorten your decision-making process, our experts can provide you personalized recommendations based on your business needs. Click here to get in touch with us today.

In this article, we’ll provide a detailed comparison of Listrak vs. Klaviyo so you can make an informed decision.

We’ll cover each platform’s key features, pricing plans, and advantages to help you choose the one that best suits your business’s unique needs. 

Listrak Overview

Founded in 1999, Listrak is a digital marketing automation platform retail businesses can use to deliver engaging and personalized cross-channel interactions. 

Listrak’s comprehensive feature set (which includes email automation, SMS marketing, and predictive analytics) sets it apart from others. It helps you boost customer engagement and revenue growth.

Strengths of Listrak

This platform excels in many areas, including: 

• Cross-channel marketing: Listrak allows companies to communicate with clients via push notifications, social media, text messages, and emails.
• Powerful data-driven segmentation, automation, and personalization: With Listrak, businesses can effectively reach and re-target customers throughout their life cycles with optimized emails, SMS/MMS, and mobile push messages.
• Predictive analytics: This platform predicts future customer behavior using artificial intelligence (AI), machine learning, and statistical modeling to help businesses make better marketing decisions.
• Unified customer data: This is one of the stand-out features of Listtrak. It provides top-notch visualization tools to access unified customer data.

Klaviyo Overview

Established in 2012, Klaviyo offers a unified data and marketing automation platform that enables businesses to foster strong customer relationships.

With Klaviyo, you can activate your data in real-time to personalize interactions across various channels.

You can organize your own marketing efforts with AI, automation, predictive analytics, and benchmarks.

Strengths of Klaviyo

• Customer segmentation: You can use Klaviyo to create real-time and specific segments tailored to their unique audience needs. 
• Effective marketing campaigns: Klaviyo allows you to create personalized multi-channel campaigns using dynamic content, AI-driven insights, smart scheduling, and more.
• Powerful AI tools: This platform’s AI tools automate time-consuming tasks and optimize marketing campaigns. Some of these AI-powered capabilities include predictive analytics, generative AI, AI-powered A/B testing, and more.
• Extensive integration set: Klaviyo provides over 350 integrations to help you centralize customer data and provide better multi-channel experiences. 

Best Use Cases for Listrak vs. Klaviyo

Now, let’s look at some top use cases for Listrak vs Klaviyo.

Listrak Use Cases

• Boost cross-channel revenue: Listrak’s Growth Xcelerator Platform (GXP) can help you increase revenue and subscriber growth with identity resolution and behavior-triggered campaigns.
• Optimize customer journeys: You can use Listrak to easily design cross-device, cross-channel customer journeys and refine them based on continuous learnings and insights.

Klaviyo Use Cases

• Integrate in-person and online customer data: With Klaviyo’s seamless integration, you can combine online and in-store data to offer more personalized marketing across channels. 
• Capture more website sign-ups with behavioral data: By analyzing behavioral data, ecommerce businesses can increase sign-ups. For example, a brand that notices visitors leaving its site without subscribing can create a compelling exit pop-up within Klaviyo to drive more conversions.

 Klaviyo vs. Listrak Side-by-Side Feature Comparison Table

Detailed Comparison Marketing Automation Platforms: Listrak vs Klaviyo

In this section, we’ll compare the pricing and features of Klaviyo and Listrak. So you can discover which of these platforms best suits your marketing needs, budget, user behavior, and goals.

1. Listrak vs. Klaviyo pricing comparison

Klaviyo offers flexible pricing plans that vary based on your active contacts.

Klaviyo’s pricing for its Email starts at $20/month for 500 contacts. Email & SMS plans start from $35/month for 500 contacts.

It also offers a free plan that supports up to 250 active email profiles and 500 monthly email sends.

However, Listrak offers custom pricing which depends on the number of contacts you have in your email list. To get a custom quote, you’ll need to schedule a demo.

Klaviyo can be a decent option if you need an email marketing platform with transparent and relatively affordable pricing.

While larger firms with more resources and a bigger marketing budget could do better using Listrak.

2. Klaviyo vs. Listrak integration with ecommerce platforms

When it comes to integrations, Klaviyo outshines Listrak. As mentioned earlier, this platform integrates with over 350 other tools.

Among these tools, 60+ are ecommerce platforms including Shopify, AdobeCommerce (Magneto), WooCommerce, and BigCommerce. Other types of tools that Klaviyo integrates with include CRM, shipping/logistics, advertising, and social media.

On the other hand, Listrak integrates with 4 popular ecommerce platforms: AdobeCommerce (Magneto), Shopify, BigCommerce, and Salesforce Commerce Cloud. It also partners with over 90 service providers, including UPS, Google, and Zapier.

3. Customer segmentation and personalization capabilities

Both Klaviyo and Listrak offer powerful tools for customer segmentation and personalization. 

Listrak’s automated predictive segmentation and data-driven profiles help you maximize unified customer data. 

The platform combines AI, machine learning algorithms, and human intelligence to convert data from intent-based signals (e.g. transactional history) into actionable insights and audiences.

It also analyzes consumer signals using AI to create personalized product suggestions.

Whereas, Klaviyo’s customer segmentation tools are also ahead of the curve and AI-driven. You can use Klaviyo to segment the audience based on any piece of data such as demographic information and purchase history. To ensure that companies reach the correct audience at the right moment, Klaviyo updates these segments in real-time.  

Additionally, Klaviyo leverages AI to build segments using predictive analytics like churn risk, CLV, next order, and more. With machine learning, you can also group and analyze customer profiles based on order recency, monetary value, and more. 

These hyper-targeted segments allow you to create personalized marketing campaigns. You can also add dynamic content like personalized product recommendations to these campaigns. 

When it comes to personalization and segmentation, Klaviyo is a superior marketing automation platform. It allows you to create deep, granular segments (without look-back limits) and ensure that every campaign is relevant and tailored to the right audience. 

4. Omnichannel marketing and multi-channel automation tools

Listrak’s Journey Hub allows you to effectively manage the entire customer journey across several channels.

You can add powerful automated decision paths to your journeys based on unified customer data, purchase history, engagement activity, and more.

It also provides predictive send-time optimization to make sure your messages reach customers at the right moment.

To help smaller businesses increase engagement levels at every stage of their journey, Listrak offers automated behavioral triggers (like cart recovery and welcome series) based on specific user actions. 

Just like Listrak, Klaviyo also allows businesses to engage customers and create cohesive experiences across email, SMS, web forms, reviews, and mobile push.

It provides a unified calendar where users can view and manage multiple campaigns in one place—they can also easily clone these campaigns for different accounts.

The platform’s automated flows trigger messages that respond to real-time customer behaviors and data, such as cart abandonment, product views, or birthdays. You can quickly create these flows with AI, or select from 60+ pre-built, customizable templates.

Moreover, using Klaviyo’s drag-and-drop builder, you can set up complex customer journeys that adapt to customer interactions. The platform allows you to make these journeys more relevant by building branching conditions.

Conclusion

When comparing Klaviyo with Listrack, it is apparent that both tools are at par in a lot of areas.

So which one is right for you?

The answer to that question ultimately depends on the type of your business and the kind of marketing campaigns you want to run.

Klaviyo could be a better choice if you are looking for a user-friendly interface and cost-effective platform with powerful automation, fine-grained segmentation, and personalization.

Listrak may be worthwhile for larger organizations that require fully integrated cross-channel marketing campaigns with find-grained segmentation.

FAQs

1. What are the key differences between Listrak and Klaviyo?

Compared to Listrak, Klaviyo offers more transparent and flexible pricing options, greater integration options, and flexible segmentation tools.

Meanwhile, Listrak excels in combining data from multiple sources and providing advanced predictive analytics.

2. Which platform is more affordable, Listrak or Klaviyo?

Klaviyo is the more affordable option between the two.

3. Can Listrak and Klaviyo integrate with Shopify and WooCommerce?

Both tools integrate with Shopify, but Listrak lacks support for WooCommerce, which Klaviyo does offer.

4. Which platform offers better customer segmentation and personalization?

Klaviyo’s ability to identify granular customer segments stands out. That being said, both platforms provide sophisticated customer segmentation and personalization features.