Klaviyo vs Constant Contact Comparison

Constant Contact and Klaviyo are two robust email marketing tools, each with their own strengths and weaknesses.

At InboxArmy, we’ve been working in the trenches with hundreds of clients on both these platforms. In this comparison of Klaviyo vs Constant Contact, we’ll provide you the practical clarity to help you decide which one is the best fit for your needs.

Let’s get started.

Choosing Between Klaviyo Vs Constant Contact

When we compare Klaviyo and Constant Contact, it’s clear that both platforms cater to different business needs and levels of marketing sophistication. To help you make an informed decision, here is a quick summary of key strengths of each platform.

Comparison Summary

When to Choose Klaviyo?

Klaviyo is the superior choice for you if:

1. You are an e-commerce businesses owner looking for more personalized marketing campaigns
2. You are looking for advanced segmentation and automation capabilities
3. You are an advanced marketer wanting deep insights into customer behavior and purchasing patterns
4. You are willing to invest in a more powerful, albeit complex, marketing tool

Klaviyo’s strength lies in its ability to create highly targeted, data-driven marketing campaigns that can significantly impact your bottom line.

When to Choose Constant Contact?

Constant Contact is ideal for you if:

• You are a small business owner or a non-profit new to email marketing
• You want to prioritize ease of use and quick campaign deployment
• You need email marketing integrated with social media marketing and event management

Constant Contact offers a user-friendly platform that allows you to quickly create and deploy email campaigns without a steep learning curve. Its affordability and straightforward features make it an excellent choice for small businesses.

Klaviyo vs Constant Contact: Feature Comparison

In this section, we’ll compare the features of Klaviyo vs Constant Contact so you can see how these tools stack up against each other.

1. Email Automation and Workflows

Klaviyo’s key strength lies in its advanced marketing automation and hyper-segmentation capabilities.

Here’s a table that shows how these features can automate your campaigns and workflows:

Constant Contact also offers automation capabilities, though they’re not as advanced as Klaviyo’s. These features include:

2. Customer Segmentation

Using Klaviyo’s segmentation, you can create highly personalized email and SMS campaigns. It allows you to segment your audience based on purchase history, location, email engagement, and predictive analytics.

Moreover, it also allows you to sync these segments with Facebook, TikTok, Instagram, and Pinterest for re-marketing ad campaigns.

On the other hand, Constant Contact offers basic segmentation that enables you to segment contacts using tags, profile information, location, past email interactions, and more.

The platform also allows you to run ads in your target customer’s Facebook and/or Instagram feeds.

3. Email Creation Tools

Both Constant Contact and Klaviyo offer robust email creation tools to help businesses craft compelling emails.

Constant Contact offers a user-friendly email editing tool, with a drag-and-drop editor. The editor allows you to add text, images, and other elements to your emails.

The platform also offers a wide range of customizable templates to help you get started. The user-friendly interface ensures that even beginners can create professional-looking emails without struggle.

Klaviyo, on the other hand, offers advanced email creation tools that are specifically designed for e-commerce businesses. The platform’s email editor allows you to create targeted email campaigns based on customer behavior, purchase history, and other data points.

Klaviyo also offers a wide range of pre-built email templates optimized for conversion.

If you’re a small business owner looking for simplicity, Constant Contact might be the better choice, thanks to its no-frills interface and wide range of templates.

And if you’re an ambitious e-commerce business owner looking to drive sales and revenue, Klaviyo might be a better choice.

4. Integration with Other Platforms

Klaviyo offers 350 pre-built integrations and flexible APIs to help you sync data and create more personalized experiences. Since it integrates with 60+ e-commerce platforms (including Shopify, Magento, and WooCommerce), Klaviyo is a preferred choice for e-commerce businesses.

Constant Contact integrates with 300+ platforms (including e-commerce tools like Shopify), allowing you to auto-sync your contact, product, and sales data. It is a preferred choice for small business owners.

5. Pricing and Value for Money

Let us dive right into a Klaviyo pricing comparison with Constant Contact.

Klaviyo Pricing

Klaviyo offers a free tier allowing you up to 250 contacts (email subscribers). Once you get past this limit, you need to subscribe to the paid plan which starts from $25/month.

Here is a quick breakdown of their free and paid tiers.

1. Free Tier:
   • Up to 250 active email profiles
2. Paid Plans:a) Email Plan:
   • Starts at $25/month for 251-500 active profiles
   • Includes up to 5,000 emails

   b) Email and SMS Plan:

   • Starts at $35/month for 251-500 active profiles
   • Includes 1,250 monthly SMS/MMS credits

Additional Features:

• Send review requests on Shopify and Shopify Plus after confirmed deliveries (available from $25/month)

You can also request a demo to understand how the platform works.

Constant Contact Pricing

Unlike Klaviyo, Constant Contact doesn’t provide a free plan. However, it offers a 30-day free trial.

Constant Contact’s three pricing tiers include:

• Lite: Starts at $12/month
• Standard: Starts at $35/month
• Premium: Starts at $60/month

Each plan has a contact and monthly email sending limit. The latter ranges from 10-24x the number of contacts supported by your plan. For example, if you’re on the Lite Plan (which supports 0-500 contacts), your email sending limit could be:

10 x 500 = 5,000 emails.

For US customers only, prices for SMS marketing start at $10/month (As part of their plan, premium users can send up to 500 SMS messages per month without additional costs.)

6. User Experience and Support

Let’s find out how Klaviyo vs Constant Contact compare in terms of user experience and support.

Ease of Use

Users of popular software review platform G2 reported that both Constant Contact and Klaviyo are easy to use.

However, some users reported Klaviyo having a slightly steeper learning curve. In other words, beginners may need more time to get comfortable with the interface.

Overall, these reviewers found Klaviyo easier to use, set up, and administer:

On Capterra, Klaviyo’s rating under “Ease of Use” is 4.4/5, while that of Constant Contact is 4.3/5. So, in terms of user interface, both platforms are comparable.

Customer Support

Both these tools offer strong customer support.

Constant Contact provides a plethora of support options and resources for users, including:

• Call support from Monday-Saturday
• Live chat from Monday-Friday
• User community where you can ask questions or get advice from other users.
• Training sessions that you can join to get instant help from trainers.
• Knowledge base where you can access how-to articles, tutorials, and guides.
• A blog to provide marketing tips and best practices.

Klaviyo also offers email (24/7 days) and chat (24/5 days) support. Its customer resources include:

• Free video training and courses through the Klaviyo Academy.
• A robust help center to provide answers to user questions.
• Community forum where you can share tips with other users.

Reviewers on G2 felt that compared to Constant Contact, Klaviyo provides better ongoing support. On the platform, the ratings under “Quality of Support” are 8.5 and 8.2 for Klaviyo and Constant Contact.

On Capterra, Constant Contact’s customer support rating is 4.2/5, while that of Klaviyo is 4.3/5.

Hence, on the customer support front, Klaviyo performs slightly better.

7. Analytics and Reporting

Both Constant Contact and Klaviyo offer robust analytics and reporting tools to help businesses track the performance of their email campaigns.

Constant Contact provides a comprehensive overview of your email campaign performance, including metrics such as open rates, click-through rates, and conversion rates.

You can pull detailed reports on subscriber behavior, including who’s opening, clicking, unsubscribing your emails.

Klaviyo’s analytics and reporting tools are specifically designed for e-commerce businesses.

It offers advanced metrics such as revenue generated, average order value, and customer lifetime value.

The platform also offers detailed reports on customer behavior, including purchase history, browsing behavior, and predictive analytics. Predictive analytics in Klaviyo a stand-out feature allows email marketer to personalize email campaigns based the most likely future purchase behavior of the user.

These advanced features allows you to optimize your email marketing campaigns for better results.

If you’re small business owner looking for simple and insightful performance and analytics, Constant Contact might fit the bill.

However, if you’re a more discerning e-commerce business owner looking for advanced analytics and reporting, Klaviyo may be the better choice.

8. Social Media Marketing Tools

Both Constant Contact and Klaviyo offer social media marketing tools to help you integrate email and social media marketing efforts.

Constant Contact’s social media marketing tools allow you to integrate your social media campaigns with your email marketing efforts.

You can create and schedule social media posts and also track engagement metrics.

The platform also offers a range of social media templates and design tools to help you create exciting social media content. This ensures a cohesive marketing strategy across multiple channels.

Klaviyo’s social media marketing tools are specifically designed for e-commerce businesses.

It offers advanced features such as social media advertising, influencer marketing, and social media analytics. The platform also offers a range of social media templates and design tools to help you create visually appealing social media content. You can leverage Klaviyo’s social media marketing to drive sales and revenue.

If you’re looking for a simple and easy social media marketing tool to integrate your email marketing efforts, Constant Contact may be the better choice.

If you’re looking for advanced social media marketing tools that can help you drive sales and revenue, Klaviyo may be the better choice.

Final Thoughts

Ultimately, the choice between Klaviyo and Constant Contact depends on your business type, marketing goals, and level of expertise.

Consider the following questions when making your decision:

1. What is the nature of your business?
2. How complex are your marketing needs?
3. How important is advanced segmentation and automation for your strategy?
4. Do you need deep e-commerce integration and analytics?

Remember, the best email marketing tool is the one that aligns with your business goals, marketing objectives, and level of expertise.

If you’re looking for a comprehensive email marketing services for Klaviyo or Constant contact, get in touch with us today.

InboxArmy can help you manage end-to-end email marketing program

Frequently Asked Questions

1. Which is easier to use, Klaviyo or Constant Contact?

Customer reviews suggest that Both Constant Contact and Klaviyo are easy to use. However, Constant Contact might be better suited for beginners, as some of Klaviyo’s advanced features require more time to get accustomed to.

2. Can both Klaviyo and Constant Contact integrate with Shopify?

Yes, both platforms integrate with Shopify.

3. What are the pricing differences between Klaviyo and Constant Contact?

Klaviyo is generally more expensive, starting at around $25 per month for up to 500 contacts, while Constant Contact starts at $12 per month. So, when evaluating Klaviyo vs Constant Contact, the latter is more affordable.

4. Which platform is better for advanced segmentation?

Klaviyo is the clear winner when it comes to advanced segmentation. It offers precise customer profiles based on email and SMS engagement, predictive analytics, location, purchase history, and more.