If you’ve been looking for the right email marketing software for your business, chances are you’ve come across Klaviyo and AWeber.
These platforms offer robust tools and capabilities that businesses can leverage to enhance their customer relations.
However, since they cater to different needs and audiences, you need to evaluate which of them best aligns with your marketing strategy.
Don’t know where to start? We’ve got you covered!
In this article, we’ll explore how Klaviyo vs AWeber compare in terms of pricing, features, ease of use, and more to help you make an informed decision.
Quick Summary: Which Platform is Best for You?
Overall, knowing which platform you should choose largely depends on your specific business needs and goals.
If you run an eCommerce business that requires advanced features like real-time segmentation, predictive analytics, and email automation, Klaviyo is the best option.
However, if you own a small business or startup and are looking for an affordable, easy-to-use platform with basic campaign automation capabilities, AWeber may be a better fit
Klaviyo vs AWeber Overview
Founded in 2012, Klaviyo is a popular marketing automation platform that’s used mainly for email and SMS marketing. The tool offers advanced segmentation and reporting capabilities to help businesses of all sizes boost their retention and revenue.
With Klaviyo’s features, businesses can effortlessly create highly personalized marketing campaigns. It’s no wonder why the platform has become a staple among e-commerce brands.
AWeber, established in 1998, provides easy-to-use tools like email templates and builders to streamline campaign management.
This platform is well-suited for small to medium-sized businesses that need basic email marketing solutions without the complexities of larger platforms.
AWeber vs.Klaviyo Pricing Comparison
Let’s check out how these tools compare in terms of pricing.
1. Klaviyo Pricing Structure
Klaviyo’s plans are flexible and scalable. They include:
- Free: This plan allows you to send 500 emails maximum to a maximum of 250 active profiles.
- Email: The cost of this plan varies based on the number of active profiles you have, as well as the volume of emails you send. For instance, with 251-500 active profiles, you’re required to pay $20/month.
- Email and SMS: The cost of this plan depends on both your active profiles and the number of SMS/MMS credits you need. For example, with 251-500 active profiles and 1,250 monthly SMS/MMS credits, the cost is $35 per month.
Klaviyo’s SMS operates on a credit-based system, with the cost per credit fluctuating based on the volume you purchase. Users on the Free and Email plans get 150 free monthly SMS/MMS credits.
This platform also allows businesses using Shopify and Shopify Plus to send review requests after confirmed deliveries. Pricing for this starts at $25.
Klaviyo users on a paid plan can also access its Customer Data Platform (CDP) plans, which start at $500/month for up to 100,000 profiles. Volume-based discounts are available for these plans.
You can also book a demo to get a glimpse into how Klaviyo works.
2. AWeber Pricing Structure
AWeber’s pricing structure is flexible and slightly less complex than Klaviyo’s. It offers a free plan with a subscriber limit of 500.
The cost of its paid tiers depends on the amount of subscribers you have. Its Lite plan starts at $15/month ($12.50/month billed annually), while the Plus plan starts at $30/month ($20/month billed annually.)
AWeber also offers an Unlimited plan with a fixed price of $899/month.
Feature Comparison: Klaviyo vs AWeber
1. Aweber vs. Klaviyo Automation & Campaign Features
Klaviyo provides powerful email automation features to help businesses engage with customers across multiple channels.
Here’s a table that describes some of these features:
| Feature | Description | |
| 1. | Automated flows | Set up automated flows that send a mix of emails, SMS, or push notifications. |
| 2. | Campaigns | Create one-time campaigns for product launches, promos, and more. |
| 3. | Templates | Access a library of email and web form templates to simplify email creation and collect valuable customer data with ease. |
| 4. | Customer segmentation | Increase customer engagement using robust segmentation tools. |
| 5. | Custom reports and benchmarks | Analyze your performance across all channels and see how you compare to other brands. |
| 6. | Klaviyo AI | Use AI tools to make smarter decisions and optimize your email marketing process. |
AWeber also provides a range of automation capabilities to streamline marketing efforts. Let’s check them out:
| Feature | Description | |
| 1. | Email builder | Set up automated campaigns with its drag-and-drop email builder. |
| 2. | Behavioral Automation | Automatically send based on your subscribers’ interactions. |
| 3. | Templates | Get pre-built templates to create stunning emails, sign-up forms, and landing pages. |
| 4. | Customer segmentation | Send targeted emails based on subscriber activity. |
| 5. | AI writing assistant | Effortlessly generate engaging email copy. |
| 6. | Reporting | Access analytics to track your performance. |
2. Klaviyo vs AWeber Ease of Use & Interface Comparison
Overall, both tools have received acclaim for their intuitive and user-friendly interfaces.
According to reviewers on G2, Klaviyo and AWeber offer platforms that are easy to navigate and suitable for beginners.
However, these reviewers found that compared to AWeber, Klaviyo is easier to use and set up.
On Capterra, Klaviyo’s rating under “Ease of Use” is 4.6, while that of AWeber is 4.4.
3. Aweber vs. Klaviyo Integrations & Ecosystem
Klaviyo and AWeber provide a plethora of integrations to help businesses easily centralize data from across their tech stacks and provide better customer experiences.
Klaviyo provides 350+ integrations and flexible APIs. Some of its most popular integration categories include e-commerce, advertising, shipping & logistics, booking management, surveys, and more.
AWeber, on the other hand, integrates with a broader range of tools. It offers more than 700 integrations with platforms across various categories like e-commerce, productivity, CRM, webinars, and content management.
4. Klaviyo vs AWeber Customer Support
Both platforms offer strong customer support.
Customers can contact AWeber’s support team through live chat, email, and phone calls. Plus, to help customers learn more about the platform and its functionalities, AWeber provides a detailed knowledge base on its website.
It also actively runs a YouTube channel that offers users a wide range of tutorials, feature updates, and best practice tips.
Klaviyo provides email and chat support to help with technical and product inquiries. Users can also access:
- live and on-demand video training, courses, and certifications via the Klaviyo Academy
- community support
- a comprehensive help center with answers to topics like billing
- a YouTube channel to provide helpful video tutorials.
However, AWeber receives more praise for its customer service. Reviewers on G2 felt that it gives better ongoing support compared to Klaviyo. AWeber’s customer support rating is 4.5, while that of Klaviyo is 4.3.
FAQs
1. Which is better AWeber or Klaviyo for eCommerce?
Klaviyo is better suited for eCommerce thanks to its advanced automation, segmentation, and predictive analytics.
With these features, businesses can create highly personalized and data-driven email campaigns that can significantly boost sales.
2. Can I easily switch from AWeber to Klaviyo or vice versa?
Yes. However, the process does require some effort—you’ll need to export your subscriber lists, email templates, and automations manually before importing them into the new platform
Fortunately, Klaviyo provides guides to help with this transition.
AWeber offers free expert migration services to help businesses easily switch from their current email marketing provider.
Within five days, the platform’s migration specialists can move up to three email templates, sign-up forms, landing pages, campaigns, and automations.
3. Does AWeber offer SMS marketing like Klaviyo?
Unlike Klaviyo, AWeber does not offer SMS marketing. However, it integrates with SMS-iT to help users incorporate SMS into their business communications.
4. Is Klaviyo more expensive than AWeber?
While both platforms offer flexible paid plans, Klaviyo’s pricing tends to be higher—especially for businesses with larger email lists.
