7 Top Klaviyo Alternatives And Competitors

Klaviyo has earned its reputation as one of the most widely used email marketing tools in the e-commerce space.

Its advanced automation features, powerful segmentation capabilities, and personalized marketing campaigns make it a go-to choice for ecommerce store owners.

However, despite these strengths, Klaviyo’s high cost and certain limitations could make you wonder – “Is there a better alternative to Klaviyo?

Since 2008, Inbox Army has been at the forefront of offering top-notch email marketing services for ecommerce stores. We have used pretty much every single email platform out there. So, in the spirit of our commitment to vendor neutrality, here’s the good news:

There are plenty of decent Klaviyo alternatives available today.

In this article, we’ll take a closer look at  7 top Klaviyo competitors that offer similar or even better product experiences.

Whether you’re looking for an affordable Klaviyo alternative or you’re just exploring options for your e-commerce startup, this guide will help you figure out the way.

Let’s get started.

Why Consider Klaviyo Alternatives?

Klaviyo is a powerful and feature-rich email marketing & automation platform, but it comes with some limitations that may lead you to consider Klaviyo’s competitors:

1. Pricing

Klaviyo can get expensive, especially for small businesses or startups on tight budgets. While it offers a free plan that supports up to 250 contacts and 500 monthly emails, its cost escalates quickly as your contact list grows.

For instance, the price jumps to $30/month for up to 1,000 contacts and $45/month for up to 1,500 contacts.

Additionally, you have to pay extra fees to access its SMS marketing features.

Many customers have also raised concerns about its frequent price hikes, making it harder for small business owners to use its services. Some users also report Klaviyo’s billing structure to be quite confusing as well.

2. Steeper Learning Curve

Klaviyo is a power-packed, data-driven marketing platform for ecommerce. With its incredible data intelligence and advanced features comes a red flag – it isn’t that easy or straightforward to use.

Most newcomers to email marketing find it completely overwhelming. According to some reviews, most beginners have to rely on Klaviyo’s courses, training videos, and other resources to navigate through the platform.

3. Customer Support Quality

Though Klaviyo offers strong customer support, there have been recent complaints about how limited and unresponsive its support quality is becoming.

A free plan user can only use its email support for the first 60 days after they sign up. Full-time email and chat support are available for higher-tier customers.

This may be limiting for new users who need extensive guidance and quick responses for urgent issues.

These issues have motivated ecommerce businesses to look for Klaviyo alternatives. A platform that offers affordable pricing, a simpler user interface, and better customer support.

How to Identify the Best Klaviyo Competitors

Before you start this journey, it is important to be aware of specific features you want in a Klaviyo alternative.

So let’s talk about key features to consider when looking for an alternative to Klaviyo:

1. Email Automation and Workflows

Effective email automation is a must-have in a good Klaviyo alternative.

You want to look for a platform that has flexible automation workflows. So you can send targeted emails based on customer behavior, buying history, and more.

Moreover, a good Klaviyo alternative must provide customizable, pre-built email templates to help you create personalized campaigns.

Also, take into consideration SMS marketing automation workflows so you can manage multichannel campaigns easily.

2. Integration with E-commerce Platforms

This one is obvious. The email marketing platform must integrate with popular e-commerce platforms such as Shopify, Magento, and WooCommerce.

These integrations ensure automatic and live syncing of customer data to help you personalize your marketing and provide better customer experiences. 

3. Pricing Models and Scalability

Since Klaviyo’s pricing is one of its key limitations, you want to look for a platform that offers budget-friendly pricing.

These plans also need to be flexible. That way, you can use advanced features and functionalities as your business grows.

4. Customer Support and User Interface

No matter how amazing an email marketing platform is, if the customer support sucks, you won’t be able to leverage it effectively. Likewise, if the user interface demands that you attend online classes, you’re likely to have a lot of resistance to learning another software.

So, when considering an alternative to Klaviyo, you want to ensure that it has an intuitive user interface.

The email platform should be able to offer fanatical customer support through chat, email, or phone. 

On top of it, a decent knowledge base and community forum can also help you navigate through the challenges and find quick solutions with ease.

5. Web Push Notifications Integration

Web push notifications are a powerful tool for increasing online engagement and driving sales. They allow you to send real-time, personalized messages directly to customers’ browsers, even when they are not on your website.

This is particularly useful for ecommerce businesses looking to increase conversions and customer engagement.

By incorporating push notifications into your marketing strategy, you can keep customers informed about new products, special offers, and important updates, leading to a better engagement rate.

Now, let’s take a look at seven of the best Klaviyo competitors. We have picked them up after extensive research and analysis. So what you are really going to review is the cream of the crop.

Top 7 Klaviyo Alternatives: Comparing the Best Email Marketing Platforms

For all of the 7 Klaviyo competitors we’ve identified, we’ll dissect the features, pricing, pros, and cons of each alternative.

1. Mailchimp

Source: Mailchimp

One of the top email marketing platforms, Mailchimp offers powerful tools for businesses to create top-performing campaigns.

With Mailchimp, you can craft personalized emails, precisely target your audience with behavior-based automations and segments, and optimize with real-time analytics. As an added bonus, Mailchimp also offers the ability to create landing pages, and websites, and even create those beautiful postcard campaigns.

Key features

• Offers powerful automations to help you reach more customers with minimal effort 
• Allows you to track performance and optimize your campaigns using reporting and analytics tools.
• Provides tons of customizable email and landing page templates.
• Lets you create email content with built-in generative AI tools.
• Enables you to build custom, automated workflows and send relevant messages based on how your customers interact with your brand.
• Integrates with over 250 apps, including Shopify, Salesforce, Google Analytics, and Woocommerce.
• Provides segmentation tools to help you target audiences based on their behavior and interests.

Pros

• User-friendly and intuitive interface
• Comprehensive email management capabilities
• Ability to create landing pages
• Ample functionality in the free plan
• Wide selection of templates
• Responsive and helpful customer support

Cons

• Limited email customization options
• Slightly expensive compared to other Klaviyo competitors
• Can be complicated for new users at first
• Limited customer support for free plan users

Pricing 

• Free
• Essentials: Starts at $13/month 
• Standard: Starts at $20/month
• Premium: Starts at $350/month

A one-month free trial is available.

G2 Rating: 4.4/5

2. ActiveCampaign 

Source: ActiveCampaign

Want to build and send effective email marketing campaigns without a hitch? ActiveCampaign’s intelligent marketing automation can help you out. 

This Klaviyo alternative is another versatile marketing platform that gives you everything from personalized landing pages and customer relationship management to SMS marketing and automated campaigns.

Key features

• Provides hundreds of pre-made email and landing page templates.
• Allows you to engage with customers across email, SMS, and social media.
• Provides advanced segmentation capabilities to help you get more out of your audience data.
• Offers comprehensive reporting capabilities.
• Connects with over 900 platforms like Shopify, Slack, WordPress, and more.
• Automate campaigns with user-defined goals and triggers.

Pros

• Effective contact management capabilities
• Strong customer support
• Easy to use and implement 
• Deep analytics and reporting features
• Seamless integrations with various ecommerce platforms
• Powerful automations to streamline workflows
• A decent drag-and-drop builder to create landing pages

Cons

• Features may be overwhelming for beginners
• Sometimes slow and buggy
• Form builder needs improvements
• Editing options aren’t very intuitive

Pricing

• Starter: Starts at $15/month
• Plus: Starts at $49/month
• Pro: Starts at $79/month
• Enterprise: Starts at $145/month

A 14-day free trial is available.

G2 Rating: 4.5/5

3. Brevo (previously known as Sendinblue)

Source: Brevo

Brevo is an all-in-one marketing platform you can use to manage customer engagement across channels like email, SMS, and WhatsApp. One area where it stands out is its customer relationship management feature. It allows you to manage your client relationships without having to use another marketing tool.

From advanced segmentation to marketing automation and AI-powered content creation, Brevo empowers you to boost conversions and drive more sales.

Key features

• Offers 150+ integrations with CRM systems, ecommerce platforms, and more.
• Provides several ready-made workflows and autoresponders for the most common automation scenarios.
• Helps you create professional campaigns and newsletters using a drag-and-drop editor or 50+ ready-made templates.
• Allows you to target specific audiences with powerful segmentation tools.
• Centralizes customer data to help you create more personalized content.
• Offers real-time analytics that you can use to optimize campaigns.

Pros

• Simple to use, implement, and navigate 
• Affordable compared to competitors
• Helps with pipeline management
• Powerful email marketing automation 
• Standout customer support
• Generous free plan

Cons

• Limited email templates and customization options
• Reports and analytics leave a lot to be desired
• Quick to suspend accounts due to high unsubscribes and bounce rates

Pricing

• Free
• Starter: Starts from $9/month
• Business: Starts from $18/month
• Enterprise: Custom

G2 Rating: 4.5/5

4. Omnisend 

Source: Omnisend

Omnisend is one of the top Klaviyo alternatives for ecommerce. With this platform, you can create tailored email and SMS marketing campaigns without breaking a sweat.

Just like Klaviyo, it allows you to create high-converting automations using pre-built workflows for cart recovery, post-purchase campaigns, and more.

Key features

• Comprehensive Automations Library with pre-built workflows and an automation editor.
• Lets you group customers based on their shopping history, engagement, and profile data.
• Provides customizable email templates and sign-up forms.
• Drag and drop email editor
• Automates the collection and display of product reviews.
• Lets you access detailed campaign and automation reports.
• Integrates with over 130 tools.
• Allows you to provide an omnichannel customer experience by integrating email, SMS, web push notifications, and more.
• Versatile sms marketing platform for automating various types of campaigns and managing customer relationships effectively through integrated dashboards and journey tracking.

Pros

• Streamlines email and SMS marketing
• Quick and helpful customer support
• Wide range of email automation features
• Simple to create and manage campaigns

Cons

• Limited email design options
• Sometimes slow to load
• Slight learning curve for beginners

Pricing

• Free
• Standard: Starts at $16/month
• Pro: Starts at $59/month

G2 Rating: 4.5/5

5. Campaign Monitor

Source: Campaign Monitor

A Player in the world of emails for almost 3 decades, Campaign Monitor really stands out for its user-friendly interface. It gives you powerful tools in an easy-to-use interface so you can run impactful email campaigns.

Campaign Monitor also offers advanced email automation to create automated and personalized email campaigns that convert.

Unlike other email marketing tools, Campaign Monitor’s pricing is based on email sends instead of number of contacts. So there is a little bit of a caveat there.

Key features

• Provides tools to streamline audience segmentation.
• Offers professionally designed email templates.
• Automatically tests all of your links right in the builder to notify you about any broken or missing ones.
• Allows you to manage loyalty programs within the platform.
• Provides a comprehensive analytics suite that provides insights into email campaign performance.
• Integrates with 100+ tools, including ecommerce solutions like Shopify.
• Lets you set up personalized customer journeys with its intuitive visual journey designer.

Pros

• Straightforward to use with a clean and responsive design
• Provides tons of email templates
• Ease to use drag and drop email builder
• Powerful automation capabilities 
• Good customer support

Cons

• Not many design customization options
• Feature set is not as extensive as Klaviyo’s
• Pricing can get tricky because it is based on email sends

Pricing

• Lite: Starts at $12/month
• Essentials: Starts at $29/month
• Premier: Starts at $159/month

G2 Rating: 4.1/5

6. Drip

Source: Drip

Drip takes Klaviyo head-on due to its focus on ecommerce businesses. Just like Klaviyo and Omnisend, Drip wants to wow its users with automated email campaigns that are based on user behaviors and many other data points.

However, Drip takes some amount of learning and using to get used to it.

That being said, Drip is truly versatile. You can use it to design, optimize, schedule, and send on-brand emails that increase conversions.

Key features

• Allows you to build behavioral and lifecycle segments that update automatically.
• Enables marketing across multiple channels including email, social, and onsite pop-ups
• Provides useful customer insights and easy-to-read analytics to help you optimize your marketing strategies.
• Lets you automate complex marketing tasks through visual workflows
• Integrates with 100+ tools, including ecommerce platforms like Shopify, WooCommerce, and BigCommerce.
• Offers 50+ professionally designed ecommerce email templates.

Pros

• Easy to use and set up
• Enhances email deliverability
• AI-powered email creation and scheduling
• Advanced automation and segmentation capabilities

Cons

• Relatively expensive compared to other Klaviyo alternatives
• Occasionally slow and unpredictable
• Some learning curve for beginners

Pricing

Starts at $39/month. A 14-day free trial is available.

G2 Rating: 4.4/5

7. AWeber

Source: AWeber

Tailored mainly for small businesses, AWeber provides an array of marketing tools to simplify email campaign management and automation.

With this alternative to Klaviyo, you can capture more leads, write top-notch emails, and enhance engagement.

Key features

• Allows you to set up behavior-based automated email campaigns.
• Offers an easy-to-use drag-and-drop builder with AI capabilities.
• Provides advanced reports and analytics.
• Gives you access to pre-built templates that you can use to create professional emails, sign-up forms, and landing pages.
• Lets you segment and target specific customer groups for more personalized email campaigns.
• Integrates with over 700 tools, including ecommerce and CRM platforms.

Pros

• Seamless integration with a wide range of platforms
• Solid email marketing automation tools
• Very good customer support
• User-friendly interface

Cons

• Limited options for flexibility and customization
• Interface and certain features considered outdated by some users

Pricing

• Free
• Lite: Starts at $15/month ($12.50/month billed annually)
• Plus: Starts at $30/month ($20/month billed annually)
• Unlimited: $899/month

G2 Rating: 4.2/5

So far, we have reviewed the best Klavyo alternatives and I am sure you might be scratching your head and thinking “Which platform is right for me?“. If things are getting slightly confusing, the comparison table below should help clear the air.

Comparison Table of Top Klaviyo Alternatives

Which Klaviyo Alternative is Right For You?

Each Klaviyo competitor on this list has distinct strengths, weaknesses, and differentiators.

Before taking your pick, you need to answer a few questions:

• What are your primary needs and goals with email marketing?
• Which features are a must-have? Things you can’t live without.
• Which limitations are deal breakers for you?
• What is your level of expertise with email marketing?

Once you’ve answered these questions, selecting the right platform for your online business will be so much easier.

For instance, if you need a user-friendly and cost-effective Klaviyo alternative, Brevo and Campaign Monitor may be better suited for you.

If integrations are your top priority, AWeber and ActiveCampaign can be your top picks.

If you’re an ecommerce business owner, Drip and Omnisend are good alternatives to Klaviyo. If you prioritize advanced workflows, segmentation, and automation, Mailchimp, ActiveCampaign, and Omnisend may be the best for you.

Remember to take advantage of these platforms’ free trials and plans (if any) before making a financial commitment.

FAQs

1. What are the best alternatives to Klaviyo?

Top Klaviyo alternatives for email marketing include:

• Omnisend
• Mailchimp
• ActiveCampaign
• Campaign Monitor
• Drip
• Brevo
• AWeber

2. How does Klaviyo compare to Mailchimp and ActiveCampaign?

Just like Klaviyo, Mailchimp and ActiveCampaign offer powerful segmentation, automation, and reporting capabilities. However, their pricing plans are generally more affordable. 

Plus, ActiveCampaign offers almost three tunes the amount of integrations that Klaviyo does. For more information read our comparison blog between klaviyo and Mailchimp.

3. Which Klaviyo competitor offers the best ecommerce integrations for ecommerce businesses?

Klaviyo competitors that integrate with popular ecommerce tools like Shopify include Omnisend, ActiveCampaign, AWeber, and Drip.

4. What factors should I consider when choosing between Klaviyo and its competitors?

Before selecting between Klaviyo and competitors like Mailchimp, consider key factors like:

• Pricing
• User-friendliness and ease of use
• Depth of automation and customization
• Scalability
• Range of integrations
• Quality of customer service