Flowium is a highly trusted name in email marketing, known for creating effective campaigns for eCommerce brands that improve conversions and increase customer retention.
But what do its previous clients have to say about it, and is it a cost-effective service?
In this guide, we’ll take a close look at Flowium’s reviews and pricing. Plus, we’ll explore its full list of services, examples of its work, and how it stacks up against its competitors.
Flowium Overview
- Year Founded: 2017
- Company Location: Staten Island, New York
- Founder: Andriy Boychuk
- CEO: Andriy Boychuk
- Team Size: 51-200
Flowium is a full-service email marketing agency that specializes in working with brands in the eCommerce niche. Its primary aim is to increase its clients’ revenue by implementing strategic SMS and email marketing solutions.
Flowium offers a full suite of services, including performance analytics and campaign management. These services help businesses to increase customer loyalty, improve user engagement, and drive revenue.
Flowium Services
One of the best things about Flowium is that no matter which plan you purchase, you gain access to its “Premium Service”, which includes everything you need for an effective email marketing strategy.
Provided services
These are all of the email marketing services Flowium provides:
- Dedicated Onboarding Service with a Flowium Team Member
- ESP Account Setup & Management
- Monthly Reporting
- Custom Creatives
- Email Automation Strategy Creation & Implementation
- A/B Testing, Split Testing & Optimizations
- Campaigns Calendar Creation & Implementation
- Segmentation
Industry Focus
As mentioned, Flowium is a specialist platform that’s mostly used by eCommerce businesses. However, within the broader eCommerce niche, Flowium works with brands in a wide range of sectors, such as:
- Fashion
- Consumer goods
- Luxury
- Beauty
- Food and beverage
- Automotive
- Manufacturing
- Wellness and fitness
Client Focus
Flowium has various case studies on its site for a diverse range of eCommerce brands, including health and wellness brands such as Amble, cbdMD, and pH-D Feminine Health, as well as pet brands like Rover Store, Kavee, and Honest Paws.
So, it’s fair to say that Flowium’s client focus is essentially any eCommerce company that needs help with their email and SMS marketing. Some of the other big names they’ve worked with include:
- BetterBrand
- Last Crumb
- Recon
- Rago Fabrication
- Shock Surplus
Flowium Pricing
Like many email marketing agencies, Flowium doesn’t list its prices on its site. This is most likely because they create bespoke pricing packages based on the specific needs of the eCommerce brand and the scale of the project.
Yet, based on some of Flowium’s published content, we can approximate that they typically charge around $10,000 to $25,000 per project.
They also state on their site that they offer auto-renewing monthly contracts but that it’s more cost-effective for brands to commit to long-term contacts. To encourage this, Flowium provides 20% discounts on 12-month contracts and 10% discounts on six-month contracts.
To find out the specific details of Flowium’s pricing, you’ll need to contact them and book an email marketing consultation.
Flowium Email Design And Copy Examples
Of course, the best way to evaluate any digital marketing agency is to analyze the work they’ve produced for previous clients and the results they’ve achieved. So, let’s take a look at some good examples from Flowium’s site.
Email marketing campaign for Botanycl
Here, Flowium has created a promotional email for a wellness company called Botanycl. The eye-catching images and the earthy color scheme are designed to enhance brand identity and increase conversions by encouraging the user to read further into the email.
It’s a good example of the ways in which Flowium helps its clients up their marketing game and increase online sales.
Email marketing campaign for cbdMD
In this example, Flowium has used a discount marketing email as part of an overall brand strategy. Discount emails like this can be used to reengage inactive subscribers or to reward customer loyalty. Both tactics are highly effective for increasing engagement and conversions.
Flowium Reviews
Now that we’ve shown you some examples of Flowium’s work for its clients, it’s time to take a look at what its clients actually say about this work. To do this, we’ve relied on reviews from Clutch and Trustindex.
On Clutch, it has the highest possible rating of five out of five stars.
On Trustindex, it has a 4.8-star “Excellent” rating.
Many of the positive reviews focus on the fact that partnering with Flowium is considered to be good value for money. For example, in this Clutch review, the customer says:
“When you work with Flowium, you get the experience and specialty of a whole team for the cost of one person.”
Pros And Cons Of Flowium
Based on the views of its own clients, we’ve put together this list of Flowium’s pros and cons:
Pros
- Cost-effectiveness: The majority of reviewers agree that the pricing is fair and that you get a lot of bang for your buck.
- Good project management: Many of the reviews praise Flowium’s team for delivering work ahead of schedule and maintaining excellent levels of communication throughout the project.
- Increased revenue: Most of the reviewers highlight the fact that Flowium helped them increase their brand’s revenue through strategies like setting up automated emails, segmenting their audience, and creating engaging email copy.
- Klaviyo expertise: It’s clear from the reviews that the Flowium team is highly adept at leveraging Klaviyo for email marketing automation.
Cons
- Minor content issues: A handful of reviews mention some small issues with Flowium’s email content which had to be addressed retroactively.
- Lack of transparent pricing: Although most reviewers are happy with Flowium’s pricing, some mention that they’d prefer it if Klaviyo gave some indication of their prices on their site.
Top Flowium Competitors
Flowium is a good option for eCommerce businesses looking to generate more revenue through their email channel. However, there are plenty of competitors within this niche that may be more suitable depending on your specific business needs and goals.
InboxArmy
At InboxArmy, we provide end-to-end email marketing services to businesses of every size, from startups to enterprise companies. Our full suite of services, including our email strategy and audit service, is designed to improve performance metrics, boost engagement, and drive revenue.
So, contact us today and find out how we can help your business achieve its goals.
NP Digital
NP Digital is another full-service email marketing agency. It uses advanced data analytics to improve user experience, enhance brand messaging, and increase conversion rates.
Alongside email marketing, it also provides other digital marketing services, including social media, SEO, content marketing, and influencer marketing.
MH Digital
MH Digital is an agency that offers both SMS and email marketing. It primarily focuses on analyzing a brand’s existing digital marketing strategy and then making improvements based on the data it gathers.
As well as typical services like list segmentation and automation, it offers a content creation service. This means MH Digital can produce high-converting email copy for your brand’s campaigns.
Final Thoughts
Flowium is a reputable email marketing agency that’s a good option for eCommerce brands looking to enhance their campaigns and improve their conversion rates.
However, if you’re looking for a tailored approach that works for businesses of all shapes and sizes, your best bet is InboxArmy.
With our Email Campaign Management service, you gain access to an expert team that creates and executes a strategy designed to help your business achieve its specific goals. So, why not get started today?
