There’s so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I’m trying to increase my knowledge about a certain topic. Yet, with so many out there, how do you separate the good from the bad?
Well, that’s exactly why I’ve created this list of the eight top email marketing podcasts for 2024. My picks are:
- Email Einstein
- The Future of Email
- That InboxArmy Podcast
- Email Never Sleeps
- The Email Marketing Show
- Email’s Not Dead
- Easy Email Marketing with Yael Keon
- Everything Email Podcast with Ken Countess
OK, let’s get started!
8 Best Email Marketing Podcasts
Below, I’ve listed the eight best email marketing podcasts for 2024. They all have plenty to offer to aspiring email marketers and seasoned pros alike.
1. Email Einstein
Podcast Frequency: Weekly
The Email Einstein podcast is produced by Flowium. Hosted by Andriy Boychuk and Vira Sadlak, it focuses on email marketing for eCommerce businesses.
I like this podcast because each episode pinpoints a specific topic and explores it in depth. For example, one episode focuses on email marketing strategies to increase sales around Mother’s Day. Another discusses how to create email campaigns for nonprofit organizations.
The vibe of this email marketing podcast is laid-back and informal. I’m very busy, so I appreciate the fact that the episodes tend to be around 30 minutes long. This means you can gain expert knowledge in short bursts while you’re commuting or hitting the gym.
Best Places To Listen:
About The Hosts:
2. The Future of Email
Podcast Frequency: Varies
Matthew Dunn, founder of Campaign Genius, is the host of The Future of Email. In this podcast (which I have been a guest on in the past), the guests are experts in specific elements of email marketing. For example, one of the recent guests was Melanie Balke, the CEO and founder of The Email Marketers.
The podcast covers all aspects of email marketing, including segmentation, automation, email deliverability, and practical advice on creating innovative email marketing strategies.
While the release schedule can be a little erratic (trust me, I get it as a podcast host myself), the episodes always bring value. I’d recommend it whether you’re a beginner or expert email marketing strategist.
Best Places To Listen:
About The Hosts:
- Matthew Dunn, (The Founder of Campaign Genius)
3. That InboxArmy Podcast
Podcast frequency: Every two weeks
Of course I’m going to feature our very own That InboxArmy Podcast. My co-host and colleague Garin Hobbs, and I bring a different expert guest for each episode. Our focus is to get the “nuts and bolts” answers from the folks who live in these worlds every day.
For instance, we recently welcomed Brian Riback of Labrador to discuss everything you need to know about preparing for email personalization. Be sure to check out the episode if that sounds interesting to you.
We try to keep the tone lighthearted and accessible and break down complex topics so beginners and pros alike can get value. For instance, we recently welcomed Brian Riback of Labrador to discuss everything you need to know about preparing for email personalization.
(Check out the episode if that sounds interesting to you.)
Best Places To Listen:
About The Hosts:
4. Email Never Sleeps with Andrew Kordek
Podcast Frequency: Varies
Andrew Kordek is long-tenured email marketer who fired up Email Never Sleeps a few years ago to discuss the email topics that interest him most. (Yes, I’ve been a guest this past season.)
What I love most about the podcast is the way Andrew weaves in his extensive knowledge from his years of being both a practitioner and an agency executive to tell amazing stories and dive deep into relevant email marketing topics. (Plus, Andrew is “good people.”)
Best Places To Listen:
About The Host:
5. The Email Marketing Show
Podcast Frequency: Weekly
This podcast is undoubtedly one of the most unique email marketing podcasts around. The two hosts, from Email Marketing Heroes, are simply known as Rob and Kennedy. Their conversations are fun, engaging, and often a little quirky.
I really like the playful tone of this pod, but that’s not to say they don’t have insightful discussions about everything to do with email marketing. The tone is designed to cut through complicated topics and demystify processes that might seem confusing to beginners.
One of the reasons it’s so valuable is that it delves into email marketing strategies for B2B and B2C. So, it’s suited to businesses of all shapes and sizes.
Plus, if you’d rather read what Rob and Kennedy have to say, you can check out their weekly blog posts where they break down all of the key info from that week’s episode.
Best Places To Listen:
6. Email’s Not Dead
Podcast Frequency: Varies
The Email’s Not Dead podcast from Sinch Mailgun is hosted by Eric Trinidad and Jonathon Torres, two technical account managers at the company.
The aim of the pod is to change the way we think about email marketing and help marketers move beyond old ways of operating that might not yield results anymore.
Some episodes consist of the two hosts in deep conversation about all things email marketing. For others, they have highly experienced guests who cover a wide range of topics.
Some of my favorite recent episodes have been:
- How we got into email and how to keep it diverse with Jay Oram of ActionRocket – Link
- “The big email standards update from Yahoo and Gmail with Marcel Becker of Yahoo” – Link
- “What is M3AAWG and how can you get involved?” – Link
As you can see, they deal with a diverse array of subjects and speak to some very qualified guests. I particularly like the fact they cover recent events that have an impact on email marketing, and give you advice on how you can adapt.
Best Places To Listen:
7. Easy Email Marketing With Yael Keon
Podcast Frequency: Twice per month
This email marketing podcast is primarily designed to give practical advice to beginners about getting the basics right. It covers topics like automation, segmentation, and how to choose the right email marketing software for your business.
If you’re an expert email marketer, this might not be the best pod for you. Yet, I still pick up pearls of wisdom from it regularly and it’s always interesting to get different perspectives on topics you know well already.
If you’re just starting out as an email marketing strategist, you can learn how to build a successful campaign from the ground up. As well as the topics I mentioned above, Yael Keon regularly discusses things like:
- Marketing and lead generation.
- Turning email subscribers into paying customers.
- Building a high-quality email list.
- Analysis of various ESPs such as Mailchimp, ConvertKit, and MailerLite.
Best Places To Listen:
About The Hosts:
8. Everything Email Podcast With Ken Countess
Podcast Frequency: Weekly
The email marketing podcast for those in a hurry. Each episode of the Everything Email Podcast is around four to seven minutes long, and the idea is to provide easily digestible advice about the most pressing issues in the world of email marketing.
I sometimes listen to three or four episodes in a row, but you can consume it in any way you like. In less than five minutes a pop, I get some great advice, for example, on certain phrases to avoid to make sure my emails don’t end up in the spam folder.
Best Places To Listen:
About The Hosts:
Final Thoughts
This list of email marketing podcasts truly has something for everyone. Whether you’re looking for bite-sized answers to important questions or long-form conversations with email marketing experts, you’ll find it with one of these podcasts.
FAQs
What other email marketing podcasts would you recommend?
There are plenty of other email marketing podcasts I didn’t include in the above list that are still worth checking out, such as:
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- The McMethod Email Marketing Podcast
- For the Love of Emails Podcast (Netcore Cloud)
- Inboxing with Hillel Berg
- Deliverability Defined with Alyssa Dulin and Melissa Lambert
- E-Telligence
Is starting a podcast an effective marketing tool?
Yes, it sure is! Starting your own podcast is a great way to build brand awareness and establish yourself as a thought leader within your industry. It also helps keep your brand top-of-mind among your target audience.
Just remember to get started. It can take a while to gain traction, but your display of thought leadership will pay dividends down the line.
What are the best platforms for finding an email marketing podcast?
The two best platforms where you can search for a new email marketing podcast are Spotify and Apple Podcasts. However, there are other platforms, such as:
- YouTube
- Pocket Casts
- Google Podcasts
- CastBox
- Overcast
- Podcast Addict
