15 Ecommerce Email Marketing Strategies To Increase Conversion

Are you looking for a proven ecommerce email marketing strategy that cuts through the clutter and gives you a solid plan of action?

As an e-comm biz owner, you know that the money is on the list. A good email marketing strategy means you can leverage your list to fuel the growth of your ecommerce business.

There is enough evidence to prove it.

Email marketing remains a powerful way to engage customers despite the rise of social media and other digital channels.

According to Forbes, people are three times more likely to make purchases from email marketing than social media.

So if you’re ready to see how you can take your email marketing to the next level, you’ve come to the right place!

At Inbox Army, we have helped hundreds of e-commerce brands create and implement a robust ecommerce email marketing strategy.

In this article, we have curated winning email marketing strategies used by top brands around the world. As we explore these strategies, you’ll also uncover the best practices you can implement in your own e-commerce business.

Let’s get right into it.

Why Email Marketing is Crucial for E-commerce Success

According to HubSpot, 87% of brands say that email marketing is very critical to business success.

So, if you’re looking to grow your online store, ecommerce email marketing will play a central role in your marketing strategy.

Let’s find out how.

1. Retain more customers

Did you know that retaining customers is more cost-effective than acquiring new ones?

According to popular research, existing customers are 50% more likely to try your new product.

Simply because there’s already a foundation of trust.

In fact, 31% of your existing customers are more likely to spend more resulting in a boost in average order value.

Email marketing allows you to nurture existing customer relationships so they buy from you again and again.

2. Increases engagement

Consider these statistics:

Personalized emails result in six times higher transactions and can generate up to 760% more revenue than non-segmented campaigns.

Email allows you to send personalized content based on their previous behaviors thereby increasing relevancy. This personal touch keeps your customers engaged with your brand.

Result? You not only build deeper bonds with your subscribers but also watch your revenue soar.

3. Enables direct customer communication 

Unlike crowded social media platforms where algorithms can change anytime pushing you into uncertainty, emails are much more reliable.

Here are a couple of reasons why:

1. You own the list
2. Emails directly land on your customer’s inbox

Email marketing allows you to have direct, one-on-one communication with customers. 

That means you can share important brand promotions, product updates, and more, without worrying about low attention span or algorithm updates.

4. Cost-effective

Without an ounce of doubt, email marketing remains one of the most cost-effective and highest ROI marketing channels today. For every $1 spent, marketers can see $36 in return. That’s 36x ROI.

It can be a boon for small businesses that do not have the budget for high-cost channels like pay-per-click (PPC) ad campaigns.

According to Klaviyo’s research, 76.86% of e-commerce brands place email marketing in their top 3 ROI-generating marketing channels.

5. Boosts brand awareness

Brand awareness has become a key focus for e-commerce marketers, with 85% citing it as their primary goal for email marketing. 

In today’s attention-deficit world, email marketing offers a respite for e-commerce marketers.

With consistent, relevant, emails, you can strengthen your brand awareness—making your customers more likely to engage and make a purchase. 

Now that we’re clear about the importance of email marketing for e-commerce, let us dive right into building the right foundation for your ecommerce email marketing strategy.

The Foundation of Your Ecommerce Email Marketing Strategy

Every building needs a strong foundation to be able to hold the structure above it.

Likewise, your ecommerce email marketing strategy also needs a solid foundation.

Let us take a quick rundown on some of the foundational aspects of your ecommerce email marketing strategy.

1. Choose an email service provider (ESP)

With so many ESPs in the e-commerce space, it is easy to get lost. At Inbox Army, we conduct a thorough feasibility analysis before choosing an (ESP).

Simply because every business is unique and there is never a one-size-fits-all tool when it comes to e-commerce.

Look for an ESP that offers features such as email automation, segmentation, and analytics.

If you are just starting, you can choose from popular ESPs for e-commerce businesses such as Mailchimp, Klaviyo, and Drip.

These platforms provide robust tools to help you send email marketing campaigns effectively and efficiently.

2. Permission marketing

Permission marketing is a popular term coined by legendary marketing guru Seth Godin. It essentially entails asking for permission from your audience before sending them your marketing message.

Here is why permission marketing is so important these days.

An inbox is a crowded place and people are bombarded with unsolicited emails. With strong anti-spam laws and constantly evolving algorithms, you don’t have to put your brand reputation at risk.

Hence, the number one rule of email marketing is – never ever send unsolicited emails.

Get explicit permission from subscribers by allowing them to opt-in to your email list. This not only keeps you on the right side of the law but also builds a strong foundation of trust.

3. Maintain email list hygiene

Maintaining email list hygiene is critical to your long-term success.

Clean your list regularly, and remove inactive or invalid email addresses.

This will enhance your email deliverability and ensure that your marketing messages reach the intended audience.

4. Stay authenticated

Okay, there is some email marketing mumbo jumbo here but let me simplify it for you.

To safeguard the privacy of their customers, Inbox providers such as Gmail authenticate emails using certain security protocols such as SPF, DKIM, and DMARC.

These authentication methods help verify that your emails are genuinely from your domain.

This security mechanism thwarts spammers and improves deliverability reducing the chances of them being marked as spam.

5. Secure your forms

Additionally, secure your forms and website using HTTPS and CAPTCHA to prevent spam and ensure a safe user experience.

This not only protects your customers but also enhances your brand’s credibility.

With this foundation in place, let’s talk about another crucial element of your ecommerce email marketing strategy – growing your email list.

Your list is the backbone of your email marketing and in the section below, we have provided 15 proven strategies to grow your email list.

Now you do not have to implement all these strategies. You can pick and choose the ones that fit best with your business.

Ecommerce Email Marketing Strategies: Build Your E-commerce Email List

In this section, we’ll provide 15 top-notch ecommerce strategies that can help you grow your email list.

1. Add an opt-in form on your website

Opt-in forms are a great way to drive sign-ups and grow your audience. These forms usually ask your website visitors to enter their email addresses so they can receive updates or promotional content. 

Consider placing these forms on every page across your website, especially in locations like the margins, navigation bar, and footer. 

Source: Pipette

To improve results, keep this form simple, with a brief description and a prominent call-to-action (CTA) that highlights the benefit of signing up (e.g., discounts or exclusive content). 

Since these forms are often subtle and placed lower on the page, the overall conversion rate may be low. 

However, that doesn’t mean you can overlook this approach, as it’s still an essential long-term strategy for building a robust e-commerce email list. 

2. Use a surprise pop-up form

Surprise pop-up forms appear after specific times during the user’s visit—such as when they’re about to leave a page (exit-intent popups) or after they’ve spent a certain amount of time on your website.

Source: TULA

Since these forms tend to be more “aggressive”, some customers may find them intrusive.

So, to make them more acceptable, you can do a couple of things:

1. Time them well
2. Pair them with an enticing offer, such as a discount or free shipping 

Pro tip: Exclude pop-ups for returning customers or those who’ve already subscribed to your email list. This way, you can easily focus your messaging on new visitors.

3. Gamify your sign-up forms

Want to add some fun elements to the email signup? Gamification is a great way to do so!

You can gamify your forms with a “spin-to-win” wheel or a quiz where users submit their email addresses to win a discount code or a surprise gift.

Source: Approved Vitamins

Remember to make the gamified pop-up simple, easy to enter, and compelling enough to play.

4. Run contests and giveaways

This one is my favorite e-commerce list growth strategy. From our experience, we’ve found it very effective in attracting a truckload of subscribers. You incentivize potential customers for a chance to win a prize in exchange for their email address.

Who doesn’t love freebies?

If done right, your contest or giveaways can attract a significant number of participants. 

Another big advantage of contests or giveaways is the viral nature of these campaigns.

Depending on the rules of the contest (or how enticing the prize is), participants share the contest with their friends or followers. 

Pro tip: To reach a wider audience and bring in more subscribers, promote the contest or giveaway through social media, your website, and any other marketing channel you use.

5. Collect emails during checkouts

The checkout process in an ecommerce store provides a prime opportunity for you to collect emails from customers who are already engaged and prepared to make a purchase.

Source: Forever 21

During the checkout, make sure that you ask shoppers to opt into your email list for updates regarding their orders as well as special offers. This can be as simple as a checkbox that says, “Sign up for exclusive offers and updates.”

6. Remind customers to save their carts

Include an “add to cart” option on every product page of your website which prompts visitors to enter their email addresses.

After obtaining their email address, you can follow up with personalized abandoned cart reminders or promotional offers that encourage them to revisit and complete their order. 

7. Create custom landing pages

You can also grow your email list by creating custom landing pages for specific products or deals. 

Customers can visit these pages and submit their email addresses to receive updates about these products and/or promotions.

Source: Boohoo

The targeted nature of these landing pages ensures higher conversion rates since visitors are already interested in the offer.

Pro tip: Ensure that your landing pages are on-brand, eye-catching, and relevant to the specific product you’re promoting.

 8. Leverage lead magnets

Lead magnets (such as downloadable guides, e-books, and white papers) are free incentives offered to visitors in exchange for their email addresses. 

With lead magnets, you can provide useful information relevant to potential customers or even help them solve problems.

Source: Summer Tomato

For instance, if you own a skincare brand, you can offer a free skincare routine guide to attract individuals who are in the research phase of their customer journey. These subscribers may not buy immediately but will likely remember your brand when they’re ready to purchase. 

9. Use referral programs

A referral program encourages your existing customers to refer their friends and family to your business and win rewards. 

For example, you could offer both the referrer and the new user a discount on their next purchase once the latter signs up for your email list. 

Source: TULA

Referral programs leverage word-of-mouth marketing, which is highly effective because people tend to trust recommendations from friends and family.

10. Collaborate with other businesses and influencers 

Collaborating with brands that share a similar audience—but aren’t direct competitors—allows you to tap into their audience.

And this is easier said than done. You will really need to offer value to the influencer you want to collaborate with.  

You could partner with another brand to offer a joint giveaway or co-host a webinar.

If you offer genuine value to their audience and reward them as well, these influencers will be willing to introduce your products to their audience.

They can promote your email sign-up form (through their social media channels, blogs, or newsletters) and drive new subscribers to your list. Or they can simply promote your products directly to their audience.

11. Use a live chat or chatbot

Let me tell you something – chatbots are an underrated list-building tool.

Very few e-commerce business owners realize the power of a live chat icon in list building.

Apart from engaging with visitors and answering their questions, these tools allow customers to sign up for newsletters, exclusive offers, or updates. 

The key is to ask it in a way that doesn’t feel intrusive.

For example, your chatbot can ask for an email address as part of the customer interaction—such as after resolving a query or helping with product recommendations. 

Since users are already engaged in conversation, this approach tends to feel more natural.

12. Ask customers to complete surveys 

One of our clients used surveys so aggressively that they were able to build a large list merely from the surveys.

Surveys are a great way to collect vital customer feedback. You can use them to gather essential insights about your audience’s preferences, needs, and feedback.

Source: Neil Patel

As an added bonus, you also capture their email addresses. Be sure to include a field in your survey for participants to provide their email addresses, then invite them to opt into your email list upon completing it.

13. Leverage loyalty programs

A loyalty program allows your customers to enjoy exclusive perks, special discounts, and early bird offers.

Source: Princess Polly

Another psychological advantage of offering a loyalty program is its intrinsic exclusivity. Some people may just find it more enticing and readily give their email addresses in exchange for the perceived value.

Apart from increasing your email subscribers, this program can also help you strengthen customer relationships and increase repeat purchases.

14. Try out offline methods

You can also grow your email list offline. 

You can do this by collecting emails at pop-up shops, trade shows, or even at your physical store (if you have one.) You might, for example, invite customers to sign up for your email list in exchange for entering a contest or receiving a free sample.

You can also add QR codes to receipts, packaging, or brochures and direct customers to an email sign-up form online. 

Remember, every drop eventually fills an ocean.

Complementing offline efforts with your online strategies will help you gain more subscribers and grow your list faster.

15. Use back-in-stock notifications

Back-in-stock email notifications are a way for e-commerce stores to capture the email addresses of potential customers for a product that is out of stock.

Typically, these back-in-stock lead capture is on the product page itself.

Source: HERS

This is a proven way to capture the email addresses of customers who have shown interest in a specific product. This means they are already primed to buy your product as soon as it is available.

Simply add a prominent “Notify Me When Available” button on product pages with an email address field.

Now let’s get our attention to another critical element of your ecommerce email marketing strategy – personalization.

Segmentation and Personalization: The Lifeblood of your ecommerce email marketing strategy

In 2024, a whopping 361 billion emails are sent and received every single day!

Isn’t that number mind-blowing?

In such an email explosion, how do you ensure that your emails stand out?

The answer lies in using effective email marketing software for personalization and segmentation!

These strategies will allow you to cut through the clutter and deliver highly relevant content that resonates with your audience.

In this section, we are going to go deeper into various personalization and segmentation strategies you can use to send effective email marketing campaigns.

1. Segmentation 

Segmentation is the process of dividing your email subscriber list into smaller, more specific groups based on shared characteristics, behaviors, or interests. It enables you to send targeted, relevant content that’s more likely to resonate with each group. 

Proper segmentation can lead to higher open rates and more audience engagement.

Here are a few common ways email segmentation is done:

• Demographic segmentation: This involves segmenting subscribers based on characteristics like age, gender, salary, job role, or location. 
• Behavioral segmentation: Here, you segment customers based on their actions, such as past purchases, website interactions, or browsing history. 
• Lifecycle stage segmentation: This involves grouping your audience according to where they are in the customer journey. Segmenting by lifecycle stage allows you to nurture customers differently depending on their familiarity with your brand.
• Engagement-based segmentation: Engagement-based segmentation divides your audience based on how they interact with your emails. You can separate highly engaged subscribers (those who frequently open and click your emails) from less active ones.

Now, here are some helpful segmentation ideas you can try out for your e-commerce marketing campaigns:

1. Reward loyal customers with special offers 

Bring in the power of gratitude to boost your revenue. Recognize and appreciate your most loyal customers with exclusive deals and perks. This not only shows how much you value them, but it also helps you boost repeat purchases.

In the email below, Roku offers its subscribers an awesome deal to thank them for being loyal:

2. Engage new subscribers 

Segment new subscribers and send them welcome emails to introduce your brand, philosophy, and bestsellers.

You can also offer a special welcome discount and set the stage for their first purchase.

Here’s an example of an email that effectively engages new subscribers:

3. Gently remind those who didn’t make a purchase

Sometimes, each one of us needs a little nudge, a final push to make a purchase.

This is where reminder emails to non-buyers come into play.

For users who clicked but didn’t complete a purchase, you can send follow-up emails as a gentle reminder.

Consider offering an incentive so it acts as a little nudge they need to complete their purchase.

This follow-up email by Danner nudges customers to complete their purchase by adding a free shipping offer:

4. Segment contacts based on email activity

Every ESP will provide you with engagement data of email subscribers based on their activity. This data allows you to segment subscribers and send them email campaigns accordingly.

For active subscribers, you may consider sending exclusive promotions to maintain high engagement levels. 

Check out this example from Rains:

For inactive contacts, you can use re-engagement campaigns with an enticing offer to reignite interest.

YNAB prompts inactive subscribers by using a friendly and gentle reminder to re-engage with their service:

5. Tailor emails for Mobile

According to Hubspot, mobile devices account for 46% of all email opens. This means that your email experience must be tailored for mobile users.

For your email marketing strategy to be successful, mobile responsive email design is an absolute must.

Remember to put the necessary tests and best practices in place to ensure every single email is equally engaging on both Android and IOS devices.

2. Personalization

Personalization is all about tailoring your email messages to individual recipients based on their preferences, behavior, and demographic data.

Here is some research that underlines the importance of personalization:

• 79% of consumers say they will only engage with an offer email if it’s personalized to match their previous interactions with the brand.
• 80% of people are more likely to buy from a personalized email.
• Personalized emails boost open rates by 26%. 

As you can see, personalization is a must-use email marketing strategy for your e-commerce store.

You will drive much better results with this approach.

Based on the work we have done with some of the biggest brands, here are a few ways to deploy personalization in ecommerce email marketing.

1. Craft personalized subject lines

The subject line is the first impression of your email. Personalizing the email subject line can significantly boost open rates. In fact, including the recipient’s first name in the subject line can increase open rates by 9.1%.

You can also personalize your subject lines by referencing their previous actions or interactions with your brand. 

For example, you could use “Nancy, Your Favorite Coffee is Back!” or “David, We Thought You’d Love These New Cotton Shirts!!”

Here are some examples of compelling personalized subjects that different e-commerce brands have used:

2. Send behavior-triggered emails

You can send automated emails based on your customer’s actions, such as abandoning a shopping cart or making a purchase. 

These automatic, timely emails can effectively re-engage customers and nudge them to complete the purchase.

3. Use a real name as the sender

Instead of using your company name, consider using a real person’s name, like “Peter from ABC Company.” This approach adds a human touch to your emails and establishes a personal connection with the recipients.

4. Use customer data to provide recommendations

You can leverage previous purchase data or browsing behaviors to provide personalized product recommendations.

For example, if a customer recently bought a skin care product, you could suggest complementary products like moisturizers or sunscreen to support their skincare routine as follow-up emails.

Recommendation email example by One Kings Lane

5. Leverage dynamic content

Another way to personalize emails is by showing different content to different segments of your list based on user data. 

For instance, you can offer different products or messages to people depending on their location, purchase history, or browsing behavior. 

6. Celebrate customer milestones

When it comes to email marketing, the extent to which you can personalize is limited only by your imagination.

Here are a few more ways you can use personalization in your email marketing campaigns:

• Acknowledge customer milestones (e.g. first purchase anniversary)
• Send them birthday or anniversary wishes with a special offer
• Celebrate important events or occasions with a personalized email message

A birthday celebration email by Dutch Bros

7. Employ customized call-to-actions (CTAs)

Personalizing the CTAs in your emails can dramatically boost engagement rates. Another research by HubSpot reveals that personalized call-to-actions perform 202% better than basic CTAs. 

Unlike a generic “Shop Now,” opt for CTAs like:

• “Continue Shopping Your Favorite Styles” or “Discover More Products Just for You” to speak directly to the recipient’s interests.
• “Finish Your Purchase” or “See What’s New Since Your Last Visit” to match past behavior. 

This email by Forever 21 incorporates personalized CTAs that reflect customer interests and recent interactions:

In the next section, we’re going to talk about some of the most important email campaigns you must have in your arsenal to boost revenue and engagement.

Essential Email Marketing Campaigns for E-commerce

In this section, we’ll discuss some e-commerce email marketing campaigns that you can implement:

1. Welcome series

A welcome email is the first email you send to a new subscriber. According to Statista, automated welcome emails sent by e-commerce businesses had a click-to-conversion rate of approximately 56.8% in 2022 and an open rate of 36.9% in 2023. 

What’s more, on average, these emails generate up to 320% more revenue per email basis than other promotional emails.

Welcome email by Whisk

This typically includes multiple emails spread over a few days. The first email usually thanks the subscriber and introduces the brand. Subsequent emails may provide further insights into the company’s story and highlight key product offerings. 

These automated emails play a vital role in building strong goodwill with your subscribers.

Welcome email by Onyx Coffee Pal

2. Abandoned cart emails

Abandoned cart emails are automated reminders sent to customers who have left items in their carts. These emails are crucial for recovering lost sales. 

Abandoned cart email example by Bite

Effective abandoned cart emails usually include:

• a reminder of the items customers left behind 
• high-quality images of the products
• social proof to verify product credibility 
• personalized tone and recommendations
• incentives that can encourage customers to complete their purchase like a limited-time discount or free shipping.
• compelling CTAs

Abandoned cart email by HUX

Klaviyo suggests sending your first reminder 2-4 hours after abandonment—but remember to keep it simple and avoid being too pushy.

2. Product recommendations and upsell emails

In a product recommendation email, you can display products based on your customer’s browsing history, previous purchases, and preferences.

Product recommendation email by OpenTable

A recent report from GetWiser revealed some startling statistics on personalized product recommendations.

Including production recommendations in your emails can capture shoppers’ interest and bring them back to your store.

One brand added personalized product recommendations to their email newsletters and saw a 175% increase in email click-through-rate and a 30% increase in conversion rates.

And here’s the best part.

You can set it and forget it.

So once your product recommendation emails are set up properly, you will drive ongoing revenue on auto-pilot.

Product recommendation email by Cole Haan

4. Transactional emails (Thank you, Shipping, Account creation, Referral, Review)

On an average transactional email have an open rate of 80–85%. If done right, these emails offer a unique opportunity to boost subscriber engagement.

These emails are sent based on actions, such as making a purchase or creating an account. These emails are crucial for maintaining customer engagement and providing important information.

Examples of transactional emails include:

• Thank You Emails: Sent to customers after making a purchase, these emails express gratitude and can include a clear call-to-action to purchase a related product.
• Shipping Emails: Keep customers updated on delivery and shipping information, including a clear call-to-action to track their orders.
• Account Creation Emails: Sent to customers after creating an account, these emails can include a clear call-to-action to complete their profile.
• Referral Emails: Encourage customers to refer friends and family, including a clear call-to-action to refer.
• Review Emails: Ask for reviews and feedback, including a clear call-to-action to leave a review.

By following these steps, you can build an ecommerce brand email marketing strategy that drives sales, promotes customer loyalty, and enhances customer engagement.

Best Practices for Optimizing Your Emails

Let’s discuss some of the best email marketing practices for online stores like yours that are looking to use an email marketing tool to send emails that boost sales and conversions.

1. Designing effective email templates

First, it’s important to have an email template that’s visually appealing, easy to navigate, and encourages action. 

You can either build these templates or use the customizable, pre-made templates that most email marketing platforms offer.

Here are some tips for designing effective email templates:

• Keep it simple and avoid cluttered designs. If you want recipients to focus on your message, go with a clean, minimalistic layout with clear sections.
• Use a mobile-first design to improve readability. Since many users open emails on mobile devices, ensure that your templates are responsive and optimized for smaller screens. You can do so by using larger fonts, clear CTAs, and touch-friendly buttons.
• Ensure consistent branding by adding your brand’s colors, fonts, and logo. Doing this allows you to create a cohesive experience and a stronger brand identity.
• Maintain a balance between text and visuals. Ideally, your e-commerce emails must have high-quality images. Research shows that emails with multimedia elements or formats with images and/or videos have the highest performance. However, don’t overwhelm the email with visuals—instead, strike a balance between text and images to keep your content digestible.

2. Crafting compelling subject lines

Your subject line is the first thing your subscribers will see and you need to ensure that it grabs their attention. Studies show that 33% of users choose to open emails because of catchy subject lines. 

Make sure that your email subject lines are short (typically under 50 characters) and personalized by mentioning the recipient’s name or preferences. Email campaigns with the recipient’s name in the subject line have an 8.92% average open rate, compared to an 8.64% open rate for subject lines without a name.

It’s important to be mindful of words like “urgent,” “act now,” “guarantee,” and “free”, as they can trigger spam filters. If you must use them, do so sparingly. Also, avoid using excessive exclamation marks.

Including emojis in your subject lines can increase the appeal of your emails, but only do so if it aligns with your brand voice.

3. Timing and frequency

If you want to maximize engagement, you need to know when and how often to send emails.

To find the best email send times, it’s important to track when your audience engages with your content the most. For many industries, optimal sending times include mornings (9 AM to 12 PM), afternoons (12 PM to 3 PM), and midweek days (Tuesday-Thursday). 

Determine the right email sending frequency. While sending too often can lead to unsubscribes, sending too few may cost you valuable engagement opportunities. On average, 1–3 emails per week are enough to keep your audience engaged. 

However, it’s important to analyze your specific audience’s habits to find what frequencies and sending times work best for you.

4. Test and experiment

Almost all top e-commerce brands we work with test every aspect of their email marketing campaigns aggressively.

You hear that right. And here is why A/B testing is so important.

When you continually test your email subject lines, preview text, body copy, and visual elements, you will develop a repository of insights on what works well with your audience.

And then you can repeat those strategies to reap the same results again and again.

It’s like having all the little tricks up your sleeves to make your email marketing run at its peak potential.

5. Leverage email automated email campaigns

According to an Epsilon study, they discovered that automated email campaigns generate 320% more revenue than broadcast campaigns.

Get ready for some more surprises – automated emails have a 119% higher click-through rate than regular non-automated campaigns.

The statistics provide a vital hint.

Deploying automation in conjunction with segmentation and personalization can act as a powerful catalyst to boost your revenue on auto-pilot.

Frequently Asked Questions

1. How often should I send marketing emails for my e-commerce store?

How often you should send emails to your audience depends largely on their habits, as well as your specific business goals for your online store. Some businesses may send weekly, while others may opt for bi-weekly or monthly.

A common recommendation is to send 1-3 emails per week. This allows you to keep your brand top-of-mind without overwhelming your subscribers.

2. What are the best types of emails to send in e-commerce?

The best types of emails to include in your e-commerce email marketing campaigns include:

• welcome emails
• abandoned cart reminders
• product recommendations
• order confirmation and shipping emails
• back-in-stock emails
• re-engagement emails

3. How can I improve my email open and click-through rates?

Strategies that can help you improve your open and click-through rates include:

• Using effective personalization and segmentation techniques to ensure the content is relevant to each recipient.
• A/B testing different subject lines, email designs, and sending times to see what works best for your business
• Ensure that your emails contain high-quality visuals, strong and prominent calls-to-action (CTAs), relevant content, and mobile-friendly designs to encourage more engagement.
• Including links to your social media profiles so recipients can learn more about your brand.
• Using captivating postscripts (P.S.); these brief notes (added to the bottom of your emails after signing off) can reinforce your message.
• Creating a sense of urgency with limited-time offers or countdown timers that prompt customers to take immediate action.

4. What’s the role of automation in e-commerce email marketing?

Automation is crucial for streamlining your email marketing efforts. With automation, you can set up workflows based on customer actions, including welcome series, cart abandonment reminders, and post-purchase follow-ups.

This, in turn, allows you to send the right message to your audience at the right time without any manual effort.

Most email platforms offer pre-made automated workflows that you can leverage to send a sequence of emails over a specified period.

What’s more, businesses are increasingly using AI to automate their email marketing processes. According to a survey by Forbes, 47% of email marketers stated that they employ AI when crafting their email campaigns. 

The results of this survey also revealed that the top use cases for AI in email marketing campaigns are content personalization, retargeting, and subject line optimization.