If push notifications aren’t a part of your overall digital marketing strategy, you’re missing out on a huge number of benefits. When combined with other channels like email marketing, they can be a key driver of revenue growth for your brand.
To show you why you need to be using them, I’ve put together this guide to the top eight benefits of push notifications.
Here we go!
What Are Push Notifications?
Push notifications are short messages that brands send to users. They appear automatically on a mobile device’s lock screen or within a web browser or app. Typically, the text is accompanied by rich media, like an image or button, that encourages users to convert.
The two main types of push notifications are:
- App push notifications: These notifications originate from either a mobile or web-based app and can appear on desktop and mobile devices.
- Web push notifications: These notifications originate from web browsers like Google Chrome. As with app notifications, they can appear on both desktop and mobile devices.
Also Read: Push Notification Best Practices, Best time to send push notifications & Push Notification Examples
Top 8 Benefits Of Push Notifications
Okay, now that you’re familiar with what a push notification is, let’s discuss eight of the benefits they can offer your business.
1. Increased user engagement
Both app and web notifications are highly effective at increasing user engagement. This is largely due to the fact that the messages can be personalized and tailored to a user’s:
- Behaviors
- Preferences
- Interests
- Demographics
When users receive personalized messages, they feel valued and understood by your brand. As a result, they’re more likely to engage with your business and marketing content.
Plus, web and mobile push notifications serve as a direct channel of communication with your audience, even when they’re not actively browsing your site or using your app.
These messages help you maintain consistent interaction with users, keeping your brand top-of-mind and encouraging regular engagement.
2. Improved conversion rates
Web and mobile app push notifications allow you to send timely, relevant, and highly targeted messages directly to users. The immediacy of this messaging is more likely to drive users toward converting than other forms of digital marketing. In fact, around 28% of users who click on push notifications make a purchase.
But why are push notifications so effective at increasing conversion rates? The two main reasons are:
- Real-time offers: If you send notifications that promote time-sensitive offers, you create a sense of urgency and scarcity among your audience. This makes them more likely to act quickly and convert.
- Targeted messaging: Your push messages can be tailored to reflect your customers’ past behaviors. For example, if a user added a product to their cart but didn’t make the purchase, you can send them an abandoned cart recovery notification. This message is designed to encourage and incentivize the user to make the purchase.
3. Better customer retention
One of the biggest benefits you get when you send push notifications is significantly improved customer retention rates.
A recent study showed that users who received push notifications every day had 820% higher app retention rates than those who received none.
On the flip side, the same study showed that 95% of users who don’t receive push notifications churn within 90 days of downloading an app.
One of the reasons for these impressive numbers is the fact that push notifications remind users of a brand’s presence and value. By consistently engaging with your audience, you foster a sense of loyalty and increase the likelihood of them continuing to engage with your brand.
4. Enhanced user experience
Push campaigns are also a great way to enhance user experience. They do this in a number of ways, including:
- Convenience: They streamline and simplify the user journey by providing immediate access to content and actions. By including links and buttons within your messages, you make it easy for users to navigate to specific sections of your site or app.
- Timely information: Both mobile and web push notifications allow you to deliver real-time updates and information directly to users. This keeps them informed without having to visit your site or app.
- Feedback opportunities: You can also use your mobile and web notifications to ask users for feedback. These push messages demonstrate that you value their insights and the feedback can be used to further enhance user experience.
5. Opportunities for upselling and cross-selling
As with email marketing, push notifications are most effective when you segment your audience and target each segment with highly personalized messages. When you do this, you can upsell and cross-sell to users based on their past behaviors.
For example, let’s say a user previously bought a kids’ bicycle from your eCommerce store. You could send a push notification to them promoting kids’ bicycle helmets. This would be an example of cross-selling as you’re recommending a related product.
Or, if you want to upsell to the user, you could send them a message recommending an upgraded version of the bike they bought.
Upselling and cross-selling are excellent ways to increase conversions, as users are more likely to take a desired action when they receive personalized messages.
These tactics can increase a customer’s lifetime value by 20%-40% and boost profits by 20%.
6. High ROI
Push notifications are a very cost-effective form of digital marketing, and they can provide an incredibly high ROI.
How high, you ask? As high as 3,500%.
There are many reasons for this staggeringly high ROI, including those I’ve already mentioned, like increased conversion rates and customer retention. Some of the other reasons include:
- High delivery rates: Push notifications have very impressive delivery rates compared to other marketing channels.
- High click-through rates (CTR): They also have really high CTRs, which boosts conversions and revenue.
- Rapid interaction: Users tend to interact quickly with push messages and take a desired action within a shorter timeframe than with other forms of digital marketing.
7. Increased foot traffic
Push messages can increase foot traffic to businesses with physical locations when they’re combined with geolocation tech. This enables mobile push notifications to be automatically sent to a user’s mobile device when they enter or exit a specific area.
As an example, let’s say you have a brick-and-mortar shoe store in Brooklyn. A user’s smartphone is detected as being within 0.5 miles of the store. So, a push notification is triggered, and a message appears on their phone that reads “50% off all sneakers today at [store name]”.
This greatly increases the chances of the user visiting the store to take advantage of the offer, leading to more conversions and increased revenue.
8. Multi-channel marketing
One of the best things about push notifications is that they can integrate seamlessly with other marketing channels, such as SMS and email. By using them, you can build a holistic digital marketing strategy that gets the best results for your business.
The downside is that integrating push notification campaigns with other marketing channels is complex and time-consuming. That’s why you need an expert agency like InboxArmy to do it for you.
Our email campaign management team can design an end-to-end email marketing strategy for your brand and combine it with a push notification campaign for maximum impact.
Plus, we can integrate both campaigns with our SMS marketing service for a multi-channel approach that boosts conversions and revenue.
Final Thoughts
Push notifications can provide your business with many benefits, including increased conversions, better customer retention rates, and a very high ROI. Yet, to get the results you want, you need to combine your push campaign with other marketing channels.
If you’re ready for a multi-channel marketing strategy that drives business growth, contact InboxArmy today. As a reliable push notification service provider, we will kickstart your journey and deliver impactful results.
FAQs
How do I find the best push notification service?
To find the best push notification service for your business, ensure that it:
- Supports all the platforms you need (iOS, Android, Chrome, Firefox, etc)
- Has segmentation and personalization capabilities
- Has A/B testing functionality
- Has built-in analytics and reporting tools
- Aligns with your marketing budget
Do push notifications work on all browsers?
Most browsers, including Chrome, Firefox, Edge, and Opera, support the use of push notifications. However, they don’t work on Internet Explorer and are only partially supported on Safari (the device must be running macOS Ventura or higher).
