Scott Cohen
Chief Executive Officer
Company
InboxArmy LLC
Expertise
About
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott Cohen is a proven email marketing veteran with nearly 20 years of experience as both a brand-side marketer and an email marketing agency executive. He brings to our clients a unique blend of experience building and managing larger CRM and retention teams, sending millions of emails and SMS per week, and award-winning copywriting chops.
Articles
Look Beyond the Last Click: Seven Important Questions Behind Your True Email KPIs.
Data is the lifeblood of your email marketing program. What I’ve learned over the years is that understanding data is really about asking the right questions. Today, I’m going to give you seven big questions you can ask your data team to give you a fuller picture of performance. But first, story time. For years, […]
21 Back In Stock Email Examples & Tips to Drive Sales
Picture this: You’re scrolling through your favorite online store, eyeing that perfect pair of sunglasses you’ve been contemplating for weeks. As you finally decide to pull the trigger, you’re hit with those dreaded words: “Out of stock.” Well, you’re not alone. A whopping 24% of global consumers in 2023 were unable to purchase a product […]