Scott Cohen

Acquiring a new customer can be up to 25 times more expensive than retaining an existing one (according to Harvard Business Review). So, rather than focusing just on new lead and customer acquisition (while still very important), turn some focus onto your inactive subscribers. Inactive subscribers are inactive for a reason, yes. But, they’re also […]

Keeping up with ecommerce trends, news, innovation, and tech can be exhausting. And frankly, it’s impossible to always stay up to date with every single development. So, how can you pay attention to the trends and industry insights that drive growth? Subscribing to some of the best ecommerce newsletters can solve this dilemma. But how […]

In email marketing, there’s no such thing as “set it and forget it.” Responsible marketers know that good marketing requires continuous assessment and improvement. In this article, we’ll be exploring the intricacies and benefits of email marketing audit. What Is An Email Marketing Audit? An email audit helps you identify what’s working and what’s not […]

Data is the lifeblood of your email marketing program. What I’ve learned over the years is that understanding data is really about asking the right questions. Today, I’m going to give you seven big questions you can ask your data team to give you a fuller picture of performance. But first, story time. For years, […]