Scott Cohen

The second Sunday of May in Canada and the US, and the fourth Sunday of Lent in the UK, is Mother’s Day. The perfect occasion to honor and express gratitude to all mothers and even caregivers, it is one of the most important gift-giving holidays of the year! According to figures released by the National […]

A Triggered email Campaign plays a vital role in maintaining relevance with and greasing the wheels of the journey for your customers. But what exactly are triggered emails? In this article, we’ll peel the layers of the onion that is triggered email marketing and provide you with both an understanding of their role and complexity […]

Smart marketers don’t launch campaigns just to acquire new customers. Instead, they take a strategy-based, holistic approach to marketing designed to enhance overall business growth. You might know this as Growth Marketing. Growth marketing is a dynamic mindset that is revolutionizing how marketing leaders are approaching acquisition, customer retention, and yes, sustainable growth. In this […]

I’ve said for years that, at a minimum, know what your customers have done with you. When customers are thrown off balance by different brand experiences in different channels, it can lead to frustration and diminish brand love.

Valentine’s Day isn’t just about romantic love. It’s a celebration of connections, emotions, and, in the marketing world, an excellent chance to connect with your audience on a more personal level. As Valentine’s Day approaches, marketers have a unique opportunity to channel their creative energies into crafting heartwarming and compelling email campaigns. Whether you’re a […]

With the rapid advancements in machine learning and data analytics, AI has become a crucial component for marketing professionals to improve the efficiency and effectiveness of their email campaigns. Email marketing continues to be one of the top marketing channels, with 51% of marketers claiming it is their most effective channel. With AI’s capabilities and […]

The term “lifecycle marketing” is becoming more prevalent in the business world–especially for the email marketers and CRM marketing professionals within these organizations. Personally, I love that this is happening.

Artificial Intelligence–or “AI” as everyone really knows it–has impacted the workforce and economy in ways we are only beginning to fully understand. The use–and usefulness–of AI and AI tools in marketing and content creation remains a topic of debate