Scott Cohen

With the rapid advancements in machine learning and data analytics, AI has become a crucial component for marketing professionals to improve the efficiency and effectiveness of their email campaigns. Email marketing continues to be one of the top marketing channels, with 51% of marketers claiming it is their most effective channel. With AI’s capabilities and […]

The term “lifecycle marketing” is becoming more prevalent in the business world–especially for the email marketers and CRM marketing professionals within these organizations. Personally, I love that this is happening.

Artificial Intelligence–or “AI” as everyone really knows it–has impacted the workforce and economy in ways we are only beginning to fully understand. The use–and usefulness–of AI and AI tools in marketing and content creation remains a topic of debate

In our fast-paced digital age, where inboxes are overflowing with messages, crafting the perfect email subject line has become a critical skill to capture the recipients’ attention. The subject line is arguably the most powerful part that distinguishes your email from being read or ending up in the dreaded abyss of unread emails.  In this […]

Email marketing is the backbone for how retail and e-commerce businesses connect with customers, drive engagement, establish brand loyalty, and generate rate. With the e-commerce sector projected to account for 22% of global retail sales in 2024,

You’re a modern-day, tech-savvy fashion brand. No doubt you also have many email marketing challenges to overcome. And building subscriber lists, creating stand-out content, and retaining customers are at the top of the list. Consistently creating eye-catching content can be very difficult. We’d like to help by giving you some of the best fashion email […]

With technological advancements and affordable internet access, ecommerce continues to disrupt today’s commercial landscape. It has revolutionized the way businesses operate by allowing them to transcend geographical boundaries and reach people around the world. The global percentage of online sales in total retail sales increased from 16% to 19% in 2020, and going by the […]

In today’s digital age, effective communication with customers and potential leads is essential for all forms of businesses seeking growth. Email marketing has proven to be one of the most influential channels for reaching out to target audiences and fostering