Scott Cohen

The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn’t just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance to offer a quick 10% off to get customers in the door—a huge driver for […]

In 2025, effective email marketing is essential for any business – but getting it right is difficult. From designing eye-catching visuals to automating workflows, creating successful email marketing campaigns is really complex. That’s why you need to hire an email marketing agency. They’ll do the hard work for you and build a strategy that earns […]

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let’s face it—your newsletter might fall into this category. The good news: It doesn’t have to be this way. In this guide, you’ll find some valuable tips on how to create […]

The success of your business depends on the connection between your customers and your brand. The deeper the connection, the more your customers will buy from you and talk about your brand. But how do you measure this connection? Welcome to customer engagement metrics. Customer engagement metrics are used to quantify the connections you’re building […]

It can cost five times more to acquire a new customer than it is to retain an existing one, yet customer retention remains an underserved component of many marketing programs. Studies show that companies who employ effective customer retention programs

The welcome email is the most important email you send as email marketers. Why? Because it’s often the first email your new subscribers and customers receive from you. Attention and consumer intent are at their highest point in the beginning and it’s your responsibility to deliver a first and lasting impression. Whether it’s a single […]

Launched into the stratosphere by the Covid pandemic, Direct-to-Consumer (DTC) products and their requisite marketing have become the norm in today’s business world. The game-changing approach of DTC and ecommerce has allowed companies to cut out the middleman of retail, connect directly with their customers, and skyrocket sales. Need some proof? MVMT, a DTC eyeglasses […]

Email marketing is a powerhouse when it comes to reaching mass audiences and nurturing customer relationships. But executing effective campaigns requires more than just hitting “send” — it demands expertise and strategic finesse. That’s why many businesses partner with dedicated email marketing agencies. But how much does professional email marketing cost from an email marketing […]