Scott Cohen

Cyber Monday rides on the back of Black Friday and Thanksgiving, and has become a significant source of annual retail sales for eCommerce stores. But amid the chaos of countless email campaigns, how do you create one that stands out? To help you get started, we’ve put together this comprehensive guide which covers: Why Cyber […]

The biggest discount/offer holiday of the year just around the corner. It’s time to finish preparing your Black Friday email strategy. If you’re strapped for ideas, we’re here to show you some of the best Black Friday email examples and why they work with audiences and drive conversions. Why Black Friday Email Marketing Matters? If […]

Have you prepared your Black Friday campaign, planned special offers for subscribers, and crafted the perfect Black Friday emails? Before Black Friday week, there’s one thing you shouldn’t forget: compelling  Black Friday subject lines that boost open rates, customer engagement, and sales. These subject lines pique customer interest by conveying information on deals using hints, […]

For businesses of all shapes and sizes, Thanksgiving (turkey day) is one of the busiest and most lucrative times of the year–all thanks to Black Friday and Cyber Monday of course. That said, the holiday itself can be a time to engage your subscribers and customers outside of the regular holiday frenzy and really deliver […]

Labor Day is a popular sales holiday here in the states, and therefore a time to ramp up your marketing efforts. You need to create a solid email marketing strategy to maximize your revenue over the long weekend. To help you do this, I’ve put together this comprehensive guide which gives you: A brief explanation […]

September is jam-packed with holidays and opportunities to send unique email marketing campaigns. From holidays like Labor Day and National Coffee Day to the beginning of football season here in the US, there really is something for everyone. So, if you’re not sending out newsletters in September, you’re guaranteed to miss out on sales. We’ve […]

There’s so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I’m trying to increase my knowledge about a certain topic. Yet, with so many out there, how do you separate the good […]

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we’ve put together a list of my top eight tips for designing email newsletters. They are: Personalize your subject lines […]