About Author

October is a key month for businesses. The back-to-school wave is over, Q4 is underway, and people are starting to think about holiday shopping. That makes it the perfect time to plan your October email newsletter ideas and set the stage for strong holiday email campaigns. In fact, 57% of consumers want to hear about […]

GIFs have become a staple in email marketing and not just for humor but for visual storytelling, creating attention-grabbing CTAs, and dynamic product demos. They help bring emails to life.  But if you’ve ever tried to use one in Outlook and found it frozen or glitchy, you’re not the only one facing that problem. Unlike […]

SMS marketing ROI helps you understand the real impact of the messages your brand sends—are they driving results or just noise?

Ever notice how quickly you read a text message the moment it pops up? In fact, SMS messages have a 98% open rate, and most are read within minutes.

Think about the last time you got a text from a brand. Did you open it right away? Chances are, you did, and so do most people. That’s the magic of SMS marketing.

Video newsletters could be the solution you’re looking for if your emails are getting lost in crowded inboxes or if you’re struggling to convey your message through text alone. Videos captivate your audience, boost conversions, and increase click-through rates (CTR). Yet, if you’ve never made one before, it’s hard to know where to start. So, […]

A real estate newsletter is one of the most effective ways to keep leads engaged and convert them into paying clients. I often hear from real estate business owners about their struggles with email marketing and how their campaigns feel stagnant. If you’re facing the same challenge, you’re not alone. In this guide, I’ll tell […]

Spring is finally here! The days are getting longer, the air is warmer, and everything feels fresh and full of possibilities, including your newsletters. April is packed with exciting events, holidays, and seasonal moments that you can tap into to keep your readers interested and engaged. It’s the perfect time to come-up with a new […]

Email deliverability is a complicated beast. LB Blair knows email deliverability. Having worked in construction, culinary, data analytics, even ATF compliance, it’s fair to say LB has seen it all. So when we wanted to get to the bottom of the very deep and complex domain that is email deliverability, LB was our first call. […]