Scott Cohen

Push notifications are a vital part of digital marketing. Yet, if you send them to your audience at the wrong times, they lack impact and are unlikely to move the needle on your conversions. To help you get the most out of your push notification campaign, we’ve created this in-depth guide. We’ll tell you why […]

Push notifications are a super effective way to deliver timely, relevant messages to users that convince them to convert. Although they’re a powerful digital marketing tool, it’s not easy to optimize your campaign. So, we’ve created this guide to the 10 push notification best practices to guarantee success for your business. Let’s go! What Are […]

Push notifications are an important part of any effective digital marketing strategy. However, there are many different types, and it can be tricky to determine which are best for engaging users and increasing conversions. So, we’ve created this list of the top 12 types of push notifications you can use to do just that. Let’s […]

If push notifications aren’t a part of your overall digital marketing strategy, you’re missing out on a huge number of benefits. When combined with other channels like email marketing, they can be a key driver of revenue growth for your brand. To show you why you need to be using them, I’ve put together this […]

The global e-commerce industry is thriving.  It is projected to reach from $6 trillion in 2024 to $8 trillion by 2027. That’s almost 10.05% compound annual growth rate (CAGR).  While e-commerce is thriving, not every business succeeds in this competitive landscape. According to Forbes, an astounding 90% of e-commerce brands fail within their first four […]

Thanksgiving is one of the biggest, and most anticipated, times of the year. Plus, with Black Friday and Cyber Monday happening straight after, it’s one of the busiest periods for businesses of all sizes. It’s a prime time to boost sales through an effective Thanksgiving email marketing campaign. And, catchy subject lines are the key […]

Cyber Monday is the second-busiest online shopping day of the year. Riding on the tailwinds of Black Friday, it’s become a mega source of income for many businesses. As of July 2024, reports show that almost 200.4 million customers shopped online during Cyber Monday events. But with every eCommerce store vying for attention, how do […]

Cyber Monday rides on the back of Black Friday and Thanksgiving, and has become a significant source of annual retail sales for eCommerce stores. But amid the chaos of countless email campaigns, how do you create one that stands out? To help you get started, we’ve put together this comprehensive guide which covers: Why Cyber […]

Email deliverability is a complicated beast. LB Blair knows email deliverability. Having worked in construction, culinary, data analytics, even ATF compliance, it’s fair to say LB has seen it all. So when we wanted to get to the bottom of the very deep and complex domain that is email deliverability, LB was our first call. […]