Scott Cohen

Video newsletters could be the solution you’re looking for if your emails are getting lost in crowded inboxes or if you’re struggling to convey your message through text alone. Videos captivate your audience, boost conversions, and increase click-through rates (CTR). Yet, if you’ve never made one before, it’s hard to know where to start. So, […]

A real estate newsletter is one of the most effective ways to keep leads engaged and convert them into paying clients. I often hear from real estate business owners about their struggles with email marketing and how their campaigns feel stagnant. If you’re facing the same challenge, you’re not alone. In this guide, I’ll tell […]

Spring is finally here! The days are getting longer, the air is warmer, and everything feels fresh and full of possibilities, including your newsletters. April is packed with exciting events, holidays, and seasonal moments that you can tap into to keep your readers interested and engaged. It’s the perfect time to come-up with a new […]

If you are an e-commerce company that requires advanced, behavior-driven marketing automation and customer segmentation, Klaviyo is the platform for you.  But to use its advanced features and truly unlock its potential, you need an expert by your side.  We regularly get clients who tell us they didn’t realize they could do something with Klaviyo […]

Imagine spending hours crafting the perfect email, only to see it unopened by a vast majority of recipients. It’s a marketer’s nightmare. In an increasingly crowded Inbox, getting your emails opened is harder than ever before. The good news is – it is possible to increase your email open rates if you follow the best […]

Your online business is buzzing with orders daily, you’re seeing those sales numbers rise, and you’re excited see your business growing. That feeling of success is quite empowering, isn’t it? But here’s a million-dollar question—are you really making the most out of each sale? Yes, I am talking about the idea of Average Order Value […]

Push notifications are a vital part of digital marketing. Yet, if you send them to your audience at the wrong times, they lack impact and are unlikely to move the needle on your conversions. To help you get the most out of your push notification campaign, we’ve created this in-depth guide. We’ll tell you why […]

Push notifications are a super effective way to deliver timely, relevant messages to users that convince them to convert. Although they’re a powerful digital marketing tool, it’s not easy to optimize your campaign. So, we’ve created this guide to the 10 push notification best practices to guarantee success for your business. Let’s go! What Are […]

Email deliverability is a complicated beast. LB Blair knows email deliverability. Having worked in construction, culinary, data analytics, even ATF compliance, it’s fair to say LB has seen it all. So when we wanted to get to the bottom of the very deep and complex domain that is email deliverability, LB was our first call. […]