Scott Cohen

Spring is finally here! The days are getting longer, the air is warmer, and everything feels fresh and full of possibilities, including your newsletters. April is packed with exciting events, holidays, and seasonal moments that you can tap into to keep your readers interested and engaged. It’s the perfect time to come-up with a new […]

If you are an e-commerce company that requires advanced, behavior-driven marketing automation and customer segmentation, Klaviyo is the platform for you.  But to use its advanced features and truly unlock its potential, you need an expert by your side.  We regularly get clients who tell us they didn’t realize they could do something with Klaviyo […]

Imagine spending hours crafting the perfect email, only to see it unopened by a vast majority of recipients. It’s a marketer’s nightmare. In an increasingly crowded Inbox, getting your emails opened is harder than ever before. The good news is – it is possible to increase your email open rates if you follow the best […]

Your online business is buzzing with orders daily, you’re seeing those sales numbers rise, and you’re excited see your business growing. That feeling of success is quite empowering, isn’t it? But here’s a million-dollar question—are you really making the most out of each sale? Yes, I am talking about the idea of Average Order Value […]

Push notifications are a vital part of digital marketing. Yet, if you send them to your audience at the wrong times, they lack impact and are unlikely to move the needle on your conversions. To help you get the most out of your push notification campaign, we’ve created this in-depth guide. We’ll tell you why […]

Push notifications are a super effective way to deliver timely, relevant messages to users that convince them to convert. Although they’re a powerful digital marketing tool, it’s not easy to optimize your campaign. So, we’ve created this guide to the 10 push notification best practices to guarantee success for your business. Let’s go! What Are […]

Push notifications are an important part of any effective digital marketing strategy. However, there are many different types, and it can be tricky to determine which are best for engaging users and increasing conversions. So, we’ve created this list of the top 12 types of push notifications you can use to do just that. Let’s […]

If push notifications aren’t a part of your overall digital marketing strategy, you’re missing out on a huge number of benefits. When combined with other channels like email marketing, they can be a key driver of revenue growth for your brand. To show you why you need to be using them, I’ve put together this […]

Email deliverability is a complicated beast. LB Blair knows email deliverability. Having worked in construction, culinary, data analytics, even ATF compliance, it’s fair to say LB has seen it all. So when we wanted to get to the bottom of the very deep and complex domain that is email deliverability, LB was our first call. […]