Garin Hobbs

The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

Picture this: You’re an eCommerce store owner struggling with low customer retention and a high cart abandonment rate.  You’ve tried everything but nothing works. This is where a top-tier email marketing agency comes in.  In this guide, we’ve compiled the top email marketing agencies for eCommerce businesses. These agencies are vetted based on several criteria […]

The email marketing platform landscape is packed with a plethora of options today. In such a crowded space, Klaviyo and Kit (formerly ConvertKit) have emerged as leaders in their own right.  Klaviyo has built its reputation as a powerful e-commerce marketing platform.  It is known for its capability to leverage customer behavior data and personalization […]

In this article, we’ll compare two popular email marketing tools: Sendlane and Klaviyo. We’ll break down their features, pricing, and benefits in detail, giving you all the necessary insights to make an informed decision. Let’s get started. Klaviyo vs Sendlane: Which One is Right For You? In this comparison of Klaviyo vs Sendlane, we covered […]

Flowium is a highly trusted name in email marketing, known for creating effective campaigns for eCommerce brands that improve conversions and increase customer retention. But what do its previous clients have to say about it, and is it a cost-effective service? In this guide, we’ll take a close look at Flowium’s reviews and pricing. Plus, […]

If you’re looking to reap the benefits of marketing automation, Klaviyo and Listrak are the top platforms for discerning marketers. With these platforms, you can easily manage, personalize, and monitor the progress of SMS and email marketing campaigns at scale. Both Listrak and Klaviyo are powerful marketing tools. So how do you decide which of […]

Are you looking for a robust shipping software for your e-commerce business? Your search ends right. We’ve got some really cool innovations going on in the world of shipping software. But here is the harsh truth about the e-commerce business. Providing a stellar shopping experience for your customers doesn’t end at checkout. You need to […]

If you are an ecommerce business owner, you know how challenging it can be to attract and engage new customers. Not every visitor is ready to make an immediate purchase. For these online window shoppers, you still need a way to get their info so you can stay in touch with them for future purchases. […]

Klaviyo has earned its reputation as one of the most widely used email marketing tools in the e-commerce space. Its advanced automation features, powerful segmentation capabilities, and personalized marketing campaigns make it a go-to choice for ecommerce store owners. However, despite these strengths, Klaviyo’s high cost and certain limitations could make you wonder – “Is […]

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between “Operative” AI and “Performative” AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.