Chris Donald

It should be no secret that word of mouth is the best marketing channel you have. In fact, a Harris Poll survey has shown that 82% of Americans seek input and recommendations from friends and family prior to making a purchase. Now, the main question is how to increase word of mouth? A marketer’s job […]

I frequently get asked questions about how an email marketing list “should” perform. How a particular brand’s engagement metrics “should” compare to industry “standards.” The answer I always come back to is this: Every email list is different. This is not to say that you should toss out industry benchmark reports altogether. But comparing your […]

Today, subscribers spend just 3-4 seconds deciding whether to open and peruse your emails. Pre-header text—the “appetizer before the main course” portion of your email design—carries more weight as email rendering continues to evolve with technology. How should you utilize this ever-more valuable real estate? Are you still using a “View in Browser email” link? […]

Holidays are all about getting in the mood to have some serious FUN! The excitement of the commencing holidays is reflected even in an email marketer’s emails. As they pack their bags to zip off for a well-deserved vacation, it’s time we gather up some of the best holiday email templates that reflect the essence […]

When was the last time you really thought about your transactional emails? Perhaps you should look them over again. Here’s why: According to an Experian report, transactional emails have 8x more opens and clicks than any other type of email. If done right, transactional emails can also generate 6x more revenue compared to other bulk […]

The age-old question: Do I hire in-house for an email marketing manager or outsource to an email marketing agency? There are pros and cons to both routes, and varying costs associated with both as well. But what are the real costs? When thinking about hiring an in-house email marketing manager, you have to factor in […]

We’re headed to Dallas in a week for the upcoming Digital Summit DALLAS conference. Come find our booth as we’re offering: Free 20-minute email marketing coaching clinics (reserve your spot now) A chance to win an Apple iPad Mini 2 We’re proud to support this amazing digital marketing event. In fact, we’re worked with the […]

With the three most important retail holidays starting in the month of November, marketers consider the week of Thanksgiving into Cyber Monday the busiest time of the entire holiday season. With only a few weeks left in hand of a great mobile campaigns for black friday, here are some great last-minute tips to help you […]