Chris Donald

Email marketers rely heavily on holiday email campaigns to help them drive greater revenue and build better brand visibility. Father’s Day, done right, can fetch big bucks for marketers—and it’s just around the corner. Are you ready? If you’re still looking for ideas, here are some inspirations for you as you develop and finalize your […]

According to the Wolfgang Digital 2017 KPI Benchmark Study, only 1.56% of all web traffic converts on average. So, what about the other 98.44% of traffic? Traditional retargeted ads will get you an average click-through of about 0.7%. With that, let’s be honest here: If you’re not leveraging email capture forms to identify and engage that […]

One of the not-really-secret benefits of email marketing is the ability to test just about any component or data point you desire. With so many possibilities at our fingerprints, the majority of email marketers (okay, companies sending email) don’t test. And those who do test tend to have better-performing email marketing programs (we hope). Testing […]

If Harry Potter had reached platform 9 or 10 instead of platform 9 ¾, would he have been able to catch the Hogwarts Express? In other terms, if your email campaign does not reach the right email addresses, you miss “catching the right train” to effective engagement and conversions. List hygiene is a simplistic way […]

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your desired action? While there are many factors—like the subject line, copy and design–which help to […]

Persuasive email marketing is all about convincing your leads to purchase from you. You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive conversions. Let’s take a quick look at the dos and don’ts of persuasive email marketing. […]

Hopefully, you started your holiday marketing preparation months ago. Yet, no matter how well you plan your holiday marketing campaigns, there’s still one big fear: Cart Abandonment. No More Hustle ! Get all email marketing agency services under one roof. Unfortunately, those moments where site visitors put items in their online shopping carts and abandon […]

Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image based emails can be a good idea for email marketing. One test you may not […]