Chris Donald

Email marketing is a critical aspect of any marketing strategy. It doesn’t only help a business establish long term communication with the customers but, also facilitates the collection of essential data while increasing the overall marketing ROI. In fact, 65% of marketers who use email marketing witness a good or excellent ROI in their business. […]

Have you been observing a decline in the open rates for your emails, specifically with Gmail users? Gmail launched the tabbed inbox, which allowed them to segregate the emails into three tabs- primary, social and promotions. Very often than not, the that you send to your subscriber lands in the promotions tab, which is not […]

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing to several reasons, your email enters the spam folder instead of the inbox of the […]

Emails happen to be the most effective medium of communication with your customers. Whether you want them to know about your new venture or, want to update them with your new services, sending an email always works. Imagine receiving an email from your favourite e-commerce store, declaring a Winter sale. Wouldn’t that make you want […]

The effectiveness of your marketing efforts comes into the light when the customer recalls your brand when they are looking for the solution to their problem, even if it was pitched months ago. Such recallability is only possible when they had a good user experience from your brand and having a personalized conversation with them […]

“To err is human” We come across blunders in emails so often. Most of these emails are set as an email automation program. It can get quite frustrating for the marketer when an email subscriber receives such an email and puts it out on social media for everyone to see. To prevent this awkwardness, here […]

Startups are all about confidently launching a company and witnessing your dreams getting transformed into a commercialized product, service, or business. Thinking big and acting bigger are the keys to advance past competitors and empower themselves to tie their visions to reality. With Internet taking over everything, direct mail marketing has become digital marketing. Emails, […]

More emails are read on mobile devices and therefore, it has become imperative to optimize your emails for smaller screens. According to Adestra’s report of “Top 10 email clients”, 59% of email opens took place on mobile, 15% on desktop, and 28% in a webmail client. Moreover, 3 in 5 consumers check their emails on […]