Chris Donald

Email marketing is a popular, up-to-date, and influential tool for businesses to engage and reach out to customers effectively. While many may think that social media supersedes email marketing ideas, that is not the case. Email marketing services are still on par with social media and are expected to grow in 2020. As smartphones and […]

The spookiest time of the year is finally here! According to National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, shoppers will spend $86.27 on an average this Halloween. It’s time to rejoice in the fright and capture the enchantment of this cherished autumn holiday. And many marketers are making their Halloween email […]

  NOTICE WIN an ALEXA ECHO SHOW: Please add your favorite Holiday email marketing tips in the comments section. Everyone who adds a tip will be entered to win an Echo Show 5. Must be 18 years or older and located in the U.S. If You Share this blog post on Twitter with the hashtag […]

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization they are looking at. When it […]

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or you are being pushed into making that purchase? Now imagine how would your customer feel […]

When you invest time and efforts into drafting an email and sending it to your subscribers, not to forget the monetary aspect, you ought to know whether or not your email was effective. It is important for you to be able to justify the spend on email marketing. At this moment, as we are talking, […]

59% of the marketers claim that email is their biggest source of ROI. However, the success of the emails depends heavily on the quality of the subscriber list that you have prepared. If your subscriber list does not contain people who have opted-in to receive emails or, does not include email preferences with respect to […]

Take a look at these e-newsletters, which of them do you like more? These are email marketing image from the ReallyGoodEmails website —“Apps&Services” category There are two types of email marketers: those who prefer to follow the MailChimp recommendation about the 20% to 80% text-image ratio as a standard, and those who don’t. Does it […]