Chris Donald

You’ve probably heard it a gazillion times – email marketing is the best way to drive sales. If that’s true for everyday scenarios, then 4th of July email doesn’t drive sales – it skyrockets them. But that’s only if your email sparks some fireworks your customers will love. The Fourth of July, Independence Day in […]

The world as we knew it has changed. Yes, all because of Covid-19 – the plague that has swept over the world. And businesses are also feeling the brunt of the pandemic. Speaking of businesses, how are they faring as the world goes into a lockdown? A Snapshot Look at Covid-19 – From a Marketer’s […]

No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms – versatility. Whatever business goal you have, be sure email can play a role in […]

There’s no marketing channel better than email marketing. We’ve heard it a hundred times and accepted it once and for all. With several technological advancements we’re sending all sorts of emails – action triggered, automated, order related etc. to connect with our subscribers. They love it too. But you know what still entices us the […]

What is a Holdout Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement metrics/conversions vs not sending anything. Are these email campaigns/automation really giving an incremental increase in engagement metrics/conversions/increase in revenue that would otherwise not be realized. This holdout test […]

According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday in 2019, which is more than 20% increase over 2018. As the big Friday of […]

Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US retail sales will reach 3.8% to $1.008 trillion. If you want to make the most […]

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign.  “Why” is the most important question! When I ask people why they send […]