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Chris Donald

Co-Founder and Advisor

Company

InboxArmy LLC

Expertise

Email Marketing
Lifecycle Marketing
SMS Marketing
Retention Marketing
Ecommerce
Multi-Channel Marketing

About

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.

Articles

40 Email Popup Examples & 16 Best Practices To Grow Your Email List

Email popups sometimes called email capture popups or opt-in popup forms, are a great tool to use to capture email addresses from your website visitors so you can continue to communicate with them via email.

7 Thanksgiving Email Campaign Tactics That Actually Matter

With Black Friday & Cyber Monday on the horizon, it can be easy to overlook Thanksgiving email campaigns. But after creating hundreds of Thanksgiving emails for our clients, we’ve learned that Thanksgiving presents a great opportunity to: Boost sales. Show gratitude to your customers. Create anticipation for Black Friday & Cyber Monday. Build a deeper […]

7 Revenue-boosting Halloween Email Campaign Tactics & Examples

When most marketers and businesses think of holiday marketing campaigns, they think of Black Friday, Cyber Monday, Christmas, etc.

Top 10 Cyber Monday Email Examples & Why They Work

2020 Cyber Monday sales reached $10.8 billion, up from $9.4 billion the previous year. That happened despite the economic devastation caused by the COVID-19 pandemic. Each year, Cyber Monday earnings outpace the previous year. The reason is not only because shoppers are spending more, but because companies are becoming better at maximizing earnings. Each Cyber […]

Top 10 Black Friday Email Tactics (+Subject Lines & Examples)

Black Friday is one of the most important holidays of the year for businesses – especially eCommerce businesses. Shoppers are looking for enticing sales, and are willing to spend more money than they would otherwise. But if you really want to reap the rewards of Black Friday email marketing, then you’ll need to do it […]

Why You Shouldn’t Buy Email Lists (& How To Quickly Build Your Own)

Whether you’re launching a new business, trying to fill your sales pipeline, or just trying to move units, you need leads fast! The urge to buy email lists and send bulk promotional emails is pretty tempting. And why shouldn’t it be? Instantly getting a big list of valuable leads without having to put in any […]

How To Choose The Best Email Marketing Agency For Your Business

Looking for an email marketing agency to handle your email marketing operations? Whether you need an agency that will develop and manage your full email marketing strategy, or just want to outsource various tasks to someone so your team can focus more on what matters, you need to find the right agency that will get […]

How to use Holiday Email Marketing to build Customer Engagement

Digital marketing and new tools have opened doors for new avenues to communicate with customers, but email marketing remains the popular channel for customer outreach and relationship building. And the best opportunity to connect with the audience is holiday email marketing. Holiday emails enable organizations not just in building a relationship with the customer but […]