Chris Donald

Email Design is indispensable to any successful Email Marketing campaign. A well-designed email attracts more subscribers and helps build brand loyalty, boost open and click-through rates, and ultimately drive sales for your business.

Most businesses and marketers overlook Upsell Emails and miss out on the revenue-boosting opportunity they provide. That’s because they don’t understand the art of the upsell email, & don’t even know where to begin with their Upsell Emails.

Drip campaigns can be used strategically to put your client acquisition on autopilot. With a good real estate drip campaign strategy, you can attract new cold prospects, nurture them into warm prospects, and convert them into clients (or at least make the work of closing business much easier for you/your sales team).

Many marketers have heard that email marketing personalization increases email-driven revenue, but they don’t have a proper understanding of how or why.

No marketing channel has the potential to quickly and dramatically boost revenue for your business more than email marketing.

TLDR: When it comes to email marketing, it’s not just ESPs (email service providers) that get the job done—there are a ton of great email marketing tools out there that can help you with everything from building your list to crafting the perfect email to analysing your results.

Many companies think that browse abandonment emails are just like abandoned cart emails and that the same rules apply.

Your welcome email series flow is the first email your customer receives from you — It’s a friendly welcome message for customers that will encourage them to interact with your product or service, & if done well, will lead to increased customer retention. So it’s important that you count your welcome email subject lines.