Chris Donald

The average cart abandonment rate across all industries is 69.57% (Baymard Institute). Chances are, your cart abandonment rate is in the same neighborhood. An Abandoned Cart isn’t just about money you didn’t gain, it’s also about money you lost. Abandoned Cart emails are not only easy to set up, but they’re automatically triggered. More importantly, […]

Before the internet was invented, email was already almost 10 years old. We know what you’re thinking. How can email still be relevant over 50 years since it was created? Because it’s been around since the start of the digital age, it is known and (mostly) loved by all. Of the 8 billion people on […]

Unlike traditional retail, where face-to-face interactions guide customers through the buying process, online shoppers often need more personalized and targeted engagement to build trust and make purchasing decisions. Enters eCommerce email marketing automation. Email marketing automation empowers you to send the right message at the perfect moment, triggered by customers’ actions. For instance, a customer […]

A CRM platform provides unprecedented insights into customer behavior, preferences, and patterns. Essentially, it grants privileged access to your customers’ lives without any intrusive interference. Furthermore, a CRM system delivers a single authoritative source of customer data, By consolidating all customer data into a unified system, it provides you with accurate and up-to-date information consistently. […]

On average, people spend around $166 when eating out. With restaurant email marketing, you have the power to invite customers to dine at your place or order food online. Email marketing has the highest ROI of a whopping 4400%. Besides, successful restaurant email marketing can help craft narratives and curate experiences that keep customers coming […]

Have you ever received an ecommerce email that nearly made you click “Buy Now” without hesitation?  That’s the power of great email marketing campaigns. As someone who’s been on both sides of the email game – crafting marketing emails and eagerly opening them as a consumer – I can tell you that mastering this marketing […]

The health and wellness industry is booming–and has been for some time. Valued at $4.4 trillion in 2022, it’s expected to continue to grow more than 5% each year through 2030.

Let’s face it. People wake up to a flooded inbox. With numerous emails to sort through and prioritize, getting that initial email open can be challenging. The best retail emails fuse an attractive design with persuasive and personalized copy that stops the scroller in their tracks and gets them to open, click, and hopefully buy. […]

We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything. Today, data management and privacy laws are reigning everyone in. While these may look like they’re […]

The first shot you have at getting people to open your email is your subject line. Nail your subject line and the chances of your email campaign succeeding become higher. That’s why you need to invest in creating winning subject lines. This is where tools like Phrasee come in. Using powerful algorithms, they are able […]

What if we told you you’re doing your A/B tests wrong. Because you probably are. A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results. That is why […]

No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop. That’s why you need to pay special attention to email deliverability. Email deliverability is your ability to reach your subscribers inboxes. And no, it’s something that is guaranteed. There are many factors that could […]