About
Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.
Articles
Easter Recap
Easter festivities are enhanced by the aura of spring in full bloom, chocolates, colorful eggs, and cute bunnies. You can make the most of your email marketing strategy by including these pleasant elements in your Easter emails. Lately, we’ve seen many festive emails from brands using a lot of interactive design elements like GIFs, countdown […]
The Foundations of Email Marketing Series
As professional email marketers, it’s easy to get caught up in the trends and the more complicated, longer-tail email marketing programs and discussions. Yet often, in our conversations with businesses large and small, we find that what we consider to be “The Basics” of email marketing are often forgotten or, frankly, poorly executed. So, in […]
Email Marketing Segmentation & Targeting: The Art of Winning
Segmented, targeted, and personalized emails generate 58% of total business revenue, according to one study. This same study shows that 77% of email ROI comes from segmented, targeted, and action-triggered email marketing campaigns. These big numbers show the importance of proper email segmentation and targeting in your marketing strategy. Why? Because segmentation and targeting is […]
Podcast
Episode 6: Preparing for Email Personalization With Brian Riback of Labrador
In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join […]
Episode 5: Interactive Email and Email Development with Megan Boshuyzen of Sinch
In this Podcast, InboxArmy’s Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more. The overall discussion covers the value of interactivity in email as well as the hurdles of implementation. Join us for this awesome, […]
Episode 4: AMP for Email & WhatsApp with Nicholas Einstein of Netcore Cloud
In this episode, InboxArmy’s Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email — including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp’s marketing potential, how […]
Episode 3: Subscription Marketing: IA in Conversation With Matthew Holman
In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver […]