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TEST Technology has changed the way we market to consumers. Devices and browsers have forced email marketers to design and code templates in certain, ever-changing ways. And increased competition for inbox space and brain space has pushed marketers to the brink of insanity. All that said, the basic foundations of email marketing have remained the […]

Easter is this Sunday, and most brands already have their email marketing campaigns lined up and ready to go. What sets Easter apart from other holiday emails is the color scheme many brands bring into play—pastel colors in shades of green, blue, and pink that provide a feeling of warmth and Spring. (And of course—the […]

DISCLAIMER: This blog post does not replace actual legal advice from an actual lawyer. This is a very high-level overview of some things you should look at when considering email marketing under the new GDPR regulation beginning in May. I’m not a lawyer—I don’t even play one on TV. Take these ideas and go talk […]

A few weeks ago, I was invited to speak on a panel about email deliverability at the Campaigns and Marketing Summit. Speaking to an audience filled largely with political organizations (in Washington DC? You’re kidding!), the panel focused on how these groups can build their lists the right way, engage better and avoid the deliverability […]

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or domains that are blocked from accessing a specific network. There are numerous blacklists on the […]

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do you care to take feedback or ask preferences of your customers? If your answers are […]

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how can customer data help you? Personalize Your Messages to Grow Your Audience Emails work best […]

Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the art and science on conversions and ROI. InboxArmy is here to help you find that […]

In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The episode covers various topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into […]

In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies […]

Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations.    

If you’ve been looking at different ways to test your email campaigns, you’ve come to the right podcast. In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectively use the scientific method as the […]

In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius joins InboxArmy’s Scott Cohen and Garin Hobbs to explore the evolution of AI in email marketing. They discussed the challenges and opportunities AI brings, the crucial impact data plays in powering Artificial intelligence and personalization the significance of understanding user intentions. Additionally, […]

In this episode, we welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the importance & major struggles of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a vital element of creating a great customer experience in the email industry. Watch or listen, this episode […]

Video is becoming a dominant force across all marketing channels, including email. In this episode of the InboxArmy Podcast, we welcome Lisa Jones, CEO of EyeMail, to explore in detail how EyeMail is tackling the challenges of incorporating video into email campaigns. We discuss various use cases for video in emails, such as enhancing employee […]

In this episode, InboxArmy’s Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage […]

No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop. That’s why you need to pay special attention to email deliverability. Email deliverability is your ability to reach your subscribers’ inboxes. And no, it’s something that is guaranteed. There are many factors that could […]

The first shot you have at getting people to open your email is your subject line. Nail your subject line and the chances of your email campaign succeeding become higher. That’s why you need to invest in creating winning subject lines. This is where tools like Phrasee come in. Using powerful algorithms, they are able […]

We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything. Today, data management and privacy laws are reigning everyone in. While these may look like they’re […]

What if we told you you’re doing your A/B tests wrong. Because you probably are. A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results. That is why […]