Fourth of July Email Ideas, Templates & Subject Lines For Your Email Campaigns

The Fourth of July, Independence Day in the US, is among the most celebrated days – marked with fun and festivities as families and friends get together.

Some interesting figures according to the NRF:

• In 2022, 84% planned to celebrate the day. 
• An overwhelming $84.12 was expected to be the per-person spending on food
• 26% of the party people planned on purchasing additional patriotic products.
• Cookouts, fireworks, travel, and parades are popular holiday things to do.

For retailers, it’s a time to move swiftly and leverage targeted email marketing to drive sales and create happy new memories for customers.

Why Should You Create Email Campaigns Targeted at Holidays?

Holidays have a special meaning in people’s hearts. For some, it’s because they get to spend time with family and friends. Others just love the holiday season because it gives them an opportunity to escape the hustle and bustle of everyday life.

Source

Whatever the reason, however, holidays get people excited.

And they should get you excited too. Here are 2 main reasons why:

• People spend more on themselves during the holidays
• People love to gift their friends and loved ones on holidays

Whether your customers buy for themselves or for their loved ones, the bottom line is that if you’re not designing email campaigns targeted at holidays, you’re leaving loads of money on the table.

Types of Independence Day Email Campaigns 

You can craft engaging Independence Day email campaigns in several ways depending on your brand and its specific needs. 

However, these are some popular styles to help get you started:

Straightforward emails

Your 4th of July email marketing needn’t be loud and flashy. Instead, a simple message wishing your customers a Happy Independence Day is an excellent way to acknowledge the holiday spirit. This is ideal if you’re a busy firm and/or based overseas and looking to connect with your US subscribers. Show them that you value them.

These emails typically have a simple yet visually-appealing layout. Also, leverage a more traditional Fourth of July theme showcasing the American flag or fireworks to ensure your design is well-aligned with the topic.

Patriotic emails

Your 4th of July emails can celebrate Independence Day’s patriotic spirit and significance with inspirational and heartwarming emails. Alternatively, you can use a lively ‘fun facts’ format. 

Factor in your brand values and target audience for this approach, as some subscribers prefer not mixing work and politics.

Patriotic campaigns are ideal for items with specific demand on the Fourth of July. Highlight your product and engage customers with imagery including the stars & stripes, the flag, or red, white, and blue colors. Send these marketing emails reasonably in advance so customers have enough time to purchase.

Checklists

Offering customers the Fourth of July shopping tips and helpful information, for example, a ‘how to’ guide or recipe ideas, can help them get ready for the day. This option is ideal for business selling garden items, bbq sets, or food and drinks.

Such emails will likely combine a sales pitch and newsletter features with an Independence Day theme. Ensure the content includes quality information, relevant checklists, and images. 

Furthermore, provide functional links to items mentioned in your checklist and ensure you have enough stock to avoid last-minute setbacks.

Sales-oriented emails

Themed sales are excellent ways for brands to celebrate Independence Day when consumers enter spending mode. Also, as the Fourth of July coincides with summer, it’s a perfect opportunity to launch a summer promotion.

Craft your emails with engaging copy and imagery, compelling graphics, and clear CTAs to generate interest. For example, use the word sale in your subject line to give your customers an idea of what’s in the email. Also, emojis like the dollar sign in the subject line inform customers of their cost savings.

Finally, announce the mega sale so customers are ready for it.

Reminder emails

These emails reminding customers about Independence Day can be linked with the earlier types or sent as a standalone email. 

Most significantly, they should incorporate a sense of urgency to motivate shoppers to purchase quickly. This will further push your sales during their Fourth of July shopping.

Also, these emails must include vital details such as last shipping dates, special opening hours during the holiday, and tips for last-minute shoppers.

4th of July Email Templates 

Here are some 4th of July email templates of well-known brands. We’ve curated this selection to help you craft your own Independence Day campaigns.

Evoke Patriotic Sentiments

Camera brand Go Pro’s email campaign leverages patriotic elements in the copy. The color scheme reflects the US flag colors visuals, evoking a sense of national pride. At the same time, the email provides the reader with vital information about the offer along with relevant CTAs to motivate sales.

Sense of Urgency

This email by fashion brand Joe Fresh boldly highlights the limited-time offer in its 4th of July email campaign. The color scheme reinforces the theme, and the minimal copy puts the spotlight on the key message regarding the sale. The product categories and CTA are prominently displayed for user convenience.

Creative Animations

Uber’s 4th of July email template contains rich references American flag. The email does not promote any sale but effectively engages customers by offering a solution for a specific need, i.e., watching the fireworks. The animations used align with the central theme of the email.

Season Must Have’s

This artfully designed email campaign by lifestyle brand Brit + Co leverages the all-American, red-white-blue palette to promote its summer collection. The attractive product images – in the same color palette- and descriptions themed around the Fourth of July motivate shoppers to explore the product range.

Fun Facts

The not-for-profit organization Road Scholar’s quiz about American history will engage audiences who appreciate a quick challenge. Marketers can leverage such attention-grabbing emails to sell products that experience high demand during the Fourth of July by tactfully combining the sales and quiz elements.

The Right Vibes

Kampgrounds of America perfectly encapsulates the picnic and party vibe in its 4th of July emails. The captivating visuals appeal to people looking to celebrate Independence Day outdoors. The sub-section containing a helpful guide further builds aspirations to experience the brand.

Keeping It Simple

This email marketing campaign by Nest Thermostat contains a simple sales message set in a simple email template. The absence of symbols and other Fourth of July references in the email works well, especially for those overwhelmed by the holiday blitzkrieg but ever-ready for a good deal.

Personalized Wishes

SaaS company TradeGecko’s personalized wishes to its customers on Independence Day show that email marketing isn’t always about discounts. Instead, they are a great way to build long-term customer relationships by sending personal wishes on important days.

Customer Support Email

Airbnb’s customer support email reflects its brand values and commitment to customer safety. The email is formatted as a letter and offers a reader-friendly experience for holidayers on the go. The links and videos enable the user to access further information conveniently.

 Element of Humor

Mattress brand Casper plays around with words in its campaign. The subtle humor and visuals present an alternative way to celebrate the holiday. The overall hierarchy of fonts, the non-cluttered layout, and the CTAs make it a unique Independence Day email campaign.

4th of July Email Subject Lines For Winning Email Campaigns

Humorous

1. Red, White, and BBQ: Our Deals are no Joke!
2. Too Hot to Handle: 4th of July Discounts Inside!
3. Star-Spangled Savings Inside, No Fireworks Needed!
4. Declare Independence from Full-Priced Items!
5. Light Up Your Day with Our Explosive Deals!
6. Celebrate Freedom from Overpricing this 4th of July!
7. We’re Grillin’ Up Some Sizzling 4th of July Deals!
8. Ditch the Fireworks, We’ve Got the Real Bang for Your Buck!
9. Our 4th of July Sale is Popping Off!
10. Get a Blast from Our Past with Retro 4th of July Deals!

Sentimental

1. Celebrate the Spirit of Freedom with Us!
2. Remember the Good Times with our 4th of July Collection
3. Relive the 4th of July Memories with Our Special Offers
4. Our Gift to You on this Day of Freedom
5. Cherishing the Values of Independence: Special 4th of July Deals!
6. Because Home is Where the Heart Is: 4th of July Home Decor Sale
7. A Toast to Freedom: Exclusive 4th of July Wine Selection
8. Proud to Be American: Celebrate with our Patriotic Collection
9. Embrace the Spirit of Liberty: Special 4th of July Offers

Promotional

1. 4th of July Blowout Sale – Save up to 50%!
2. Independence Day Special: Free Shipping on All Orders!
3. Celebrate and Save: Extra 20% off for 4th of July!
4. Huge 4th of July Savings: Up to 70% Off Select Items!
5. Happy 4th of July! Enjoy Our Biggest Sale of the Summer!
6. Flash Sale: Celebrate Independence Day with Amazing Discounts!
7. Limited Time Offer: 4th of July Deals You Can’t Miss!
8. Get Ready for 4th of July with Our Exclusive Discounts!
9. Big 4th of July Savings – This Weekend Only!
10. Freedom to Save: Unbeatable 4th of July Deals Await!

Personalized

1. John, Your Exclusive 4th of July Offer Inside!
2. Special 4th of July Discounts Just for You, Sarah!
3. Hey Mike, Don’t Miss Our Independence Day Sale!
4. Amy, Celebrate the 4th of July with Your Exclusive Deals!
5. Alex, We’re Celebrating 4th of July with Special Savings for You!
6. Lisa, Get Ready for 4th of July with Personalized Deals!
7. Tom, Your 4th of July Savings Are Here!
8. Rachel, Light Up Your 4th of July with Exclusive Discounts!
9. Adam, Celebrate the 4th of July in Style with Your Special Offers!
10. Emma, Kick Off Your 4th of July Celebrations with Big Savings!

Last-Minute Reminders

1. Last Chance to Grab Your 4th of July Savings!
2. Hurry! Our 4th of July Sale Ends Tonight!
3. Final Reminder: Don’t Miss Out on Our Independence Day Specials!
4. Your 4th of July Discounts Are Expiring Soon!
5. Only Hours Left for Our 4th of July Blowout Sale!
6. Tick Tock, Your 4th of July Deals Are About to Expire!
7. Last Call for 4th of July Savings – Shop Now!
8. Don’t Miss Out! Our 4th of July Sale Ends at Midnight!
9. Last Day to Save: 4th of July Deals Inside!
10. Last-Minute 4th of July Deals Just for You!

FOMO (Fear of Missing Out)

1. Don’t Miss Out: 4th of July Deals Inside!
2. Exclusive 4th of July Sale – While Stocks Last!
3. Only a Few Hours Left to Enjoy Our Independence Day Discounts!
4. Limited Stock: Get Your 4th of July Savings Now!
5. Time’s Running Out: Your 4th of July Deals are Waiting!
6. Hurry! Limited Time 4th of July Specials!
7. Catch These 4th of July Deals Before They’re Gone!
8. Don’t Miss These Firework Deals – One Day Only!
9. Act Fast – 4th of July Savings Won’t Last Long!
10. Last Chance: Our 4th of July Sale is Almost Over!

Patriotic

1. Celebrate the Red, White, and Blue with Our 4th of July Specials!
2. Proudly American: Special Deals for Independence Day!
3. Let Freedom Ring with Our 4th of July Discounts!
4. Celebrate Freedom With Style: Exclusive 4th of July Offers!
5. Stars, Stripes, and Savings: 4th of July Deals for You!
6. 4th of July Savings: Made in the USA!
7. Honor Old Glory with Our Exclusive Independence Day Sale!
8. Patriotic Deals Await: Celebrate 4th of July with Us!

Themed

1. Light Up Your 4th of July with Our Firecracker Deals!
2. BBQ & Savings: Perfect Recipe for Your 4th of July!
3. Fireworks, Family, Freedom, and Fantastic Deals Inside!
4. Get Your Grill On: 4th of July BBQ Deals Inside!
5. Sparkle this 4th of July with Our Exclusive Discounts!
6. Celebrate Summer: 4th of July Pool Party Essentials on Sale!
7. Ready for the Fireworks? Get Your 4th of July Gear Here!
8. Patriotic Party Prep: 4th of July Supplies at Discounted Prices!
9. 4th of July Picnic Essentials: Deals You Can’t Miss!

Invitational

1. You’re Invited: 4th of July Savings Inside!
2. Join Us for Our Biggest 4th of July Sale Yet!
3. Your Exclusive Invitation to Independence Day Bash!
4. Celebrate With Us: 4th of July Special Offers Await!
5. You’re Cordially Invited to Our Independence Day Sale!
6. RSVP Now: Exclusive 4th of July Deals Inside!
7. Your Ticket to 4th of July Savings Inside!
8. Join the Party: 4th of July Discounts Just for You!

Curiosity-Inducing

1. Unlock Your 4th of July Surprise Inside!
2. Here’s How You Can Make Your 4th of July Even Better!
3. Guess What We Have for You this Independence Day?
4. What’s Sparkling Inside? Your 4th of July Discounts!
5. You Won’t Believe Our 4th of July Deals!
6. Open for a Special 4th of July Surprise!
7. Curious about Our 4th of July Deals? Here They Are!
8. Got a Minute? We Have Something Cool For You!
9. We Have Something In Store That You’ll Love!

Benefit-Focused

1. Save More this 4th of July – Up to 50% Off!
2. Enjoy Free Shipping On All 4th of July Orders!
3. Get More for Less – Exclusive Independence Day Offers!
4. 4th of July Specials: More Bang for Your Buck!
5. Double the Savings this 4th of July!
6. Your Wallet Will Thank You – 4th of July Deals Inside!
7. Save Big on Our Best-Selling Items this 4th of July!
8. Why Pay More? 4th of July Savings Inside!
9. Shop Smarter: Your Independence Day Discounts Await!
10. Maximize Your Savings: 4th of July Deals You Can’t Miss!

Question-Based

1. Ready for Our Best 4th of July Deals?
2. Looking for the Best Independence Day Discounts?
3. Want to Save Big this 4th of July?
4. Are You Ready to Celebrate the 4th of July in Style?
5. Got Plans for the 4th of July? How About Some Shopping?
6. Need More Reasons to Shop this Independence Day?
7. Who Doesn’t Love a Good 4th of July Sale?
8. Want to Make Your 4th of July Unforgettable?
9. Looking for the Perfect 4th of July Outfit?

Action-Oriented

1. Shop Now – 4th of July Sale Ends Soon!
2. Claim Your 4th of July Discounts Today!
3. Don’t Wait – Your Independence Day Offers Inside!
4. Get Your 4th of July Deals Before They’re Gone!
5. Grab Your 4th of July Savings Now!
6. Start Saving – 4th of July Discounts Await!
7. Act Fast – Your Independence Day Deals Inside!
8. Shop Now and Save Big this 4th of July!
9. Don’t Miss Out – Get Your 4th of July Discounts Now!
10. Claim Your Exclusive 4th of July Deals Today!

Teaser

1. Coming Soon: Our Biggest 4th of July Sale Ever!
2. Get Ready: 4th of July Deals Are Almost Here!
3. A Glimpse of What’s to Come this Independence Day!
4. Get a Head Start on Our 4th of July Specials!
5. Early Access: Your 4th of July Deals Revealed!
6. Sneak Peek: Incredible 4th of July Discounts Inside!
7. Be the First to Know: 4th of July Specials Revealed!
8. Get a Taste of Our 4th of July Deals!
9. Can’t Wait for 4th of July? Here’s a Little Something!
10. Early Bird Specials: Exclusive 4th of July Discounts Inside!

Urgency-Creating

1. Final Hours: 4th of July Sale Ends Soon!
2. Hurry: Our 4th of July Sale is Almost Over!
3. Tick Tock: Your Independence Day Discounts are Expiring!
4. Don’t Delay: Your 4th of July Offers Await!
5. Time’s Running Out: Claim Your 4th of July Deals!
6. Limited Time: 4th of July Discounts Inside!
7. Hurry Up: Get Your 4th of July Deals Before They’re Gone!
8. Last Chance: Independence Day Sale Ends at Midnight!
9. Quick: Your 4th of July Deals are Waiting!
10. Don’t Miss Out: 4th of July Discounts End Soon!

Exclusive

1. VIP Access: Exclusive 4th of July Deals Inside!
2. For Your Eyes Only: 4th of July Specials!
3. Exclusive Access: Uncover Your 4th of July Offers!
4. Special Treat: Exclusive Independence Day Deals for You!
5. Members Only: 4th of July Deals Just for You!
6. Exclusive Preview: Get First Dibs on 4th of July Savings!
7. Special Member Perks: 4th of July Discounts Inside!
8. Unlock Your Exclusive 4th of July Savings!
9. Be the First: Exclusive Independence Day Discounts Await!

Product Highlighting

1. New Arrivals Just in Time for 4th of July!
2. Our Top-Selling Products at Unbelievable 4th of July Prices!
3. 4th of July Special: Our Best-Selling Grill at 50% Off!
4. Get Ready for Independence Day with Our Flag-Themed Collection!
5. Celebrate 4th of July with Our Star-Spangled Specials!
6. Limited Edition 4th of July Collection Inside!
7. The Perfect 4th of July Outfit Awaits!
8. Gear Up for 4th of July with Our Best BBQ Essentials!
9. The Perfect Accessories for Your 4th of July Celebration!
10. Light Up Your Independence Day with Our Exclusive Fireworks Collection!

Free Gift/Giveaways

1. Get a Free Gift with Your 4th of July Purchase!
2. Celebrate 4th of July with a Freebie on Us!
3. Independence Day Special: Free Gift with Every Purchase!
4. Get a Bang for Your Buck: Free Gift With 4th of July Deals!
5. Who Doesn’t Love Freebies? We Do! And Here’s One For You!
6. Grab Your Free 4th of July Gift In Time!
7. 4th of July Giveaway: Enter to Win Now!
8. Get More this Independence Day: Free Gift Inside!
9. Don’t Forget Your Free Gift with Our 4th of July Specials!
10. Score Big this 4th of July: Free Gift with Every Order!

Discount & Deals

1. Our Biggest Discount Yet for 4th of July!
2. Unbeatable 4th of July Deals Inside!
3. Score Big Savings with Our Independence Day Discounts!
4. We’re Celebrating 4th of July with Big Discounts!
5. Special Independence Day Sale: Up to 50% Off!
6. 4th of July Exclusive: Amazing Discounts Await!
7. Flash Sale: Big 4th of July Savings Inside!
8. One-Day Only: Massive Discounts for Independence Day!
9. Don’t Miss Our Special 4th of July Savings!

Loyalty Appreciation

1. A Token of Appreciation for Our Loyal Customers this 4th of July!
2. Because You’re Special: Exclusive 4th of July Deals for Our Loyal Customers!
3. Our Way of Saying Thanks: Special Independence Day Offers for You!
4. For Our Valued Customers: Special 4th of July Savings Inside!
5. Thank You for Your Loyalty: Here’s Your Independence Day Gift!
6. Celebrating You this 4th of July: Exclusive Discounts Just For You!
7. You Deserve the Best: Exclusive 4th of July Deals for Our Loyal Members!
8. Because We Appreciate You: Special 4th of July Offers!
9. Loyal Customers Deserve Special Treats: Your 4th of July Deals Inside!
10. Here’s to You: Special Independence Day Discounts for Our Loyal Customers!

Event Announcement

1. Join Us for Our 4th of July Spectacular Sale Event!
2. You’re Invited: Independence Day Sale Extravaganza!
3. Mark Your Calendar: Our Biggest 4th of July Sale is Coming!
4. Get Ready for Our Independence Day Celebration!
5. The Countdown Begins: 4th of July Sale Event!
6. Don’t Miss Our 4th of July Blowout Sale!
7. Celebrate with Us: 4th of July Sale Event!
8. Save the Date: Our Biggest Independence Day Sale Ever!
9. You’re Invited to Our 4th of July Shopping Event!
10. Join the Fun: Independence Day Sale Event!

Seasonal

1. Kick Off Summer with Our 4th of July Sale!
2. Celebrate Summer: Big 4th of July Discounts Inside!
3. Summer Savings: 4th of July Specials Inside!
4. Welcome Summer with Our Independence Day Deals!
5. Start Summer Right with Our 4th of July Discounts!
6. 4th of July Summer Blowout: Deals You Can’t Miss!
7. Summer Starts Now: 4th of July Specials!
8. The Hottest Deals of the Summer: 4th of July Specials Inside!
9. Celebrate the Start of Summer with 4th of July Savings!
10. The Best Summer Starts with Our Independence Day Deals!

Re-engagement

1. We’ve Missed You: Special 4th of July Offers Inside!
2. Come Back for Our Independence Day Sale!
3. Special 4th of July Deals Just for You!
4. We’ve Saved Some 4th of July Deals for You!
5. Long Time No See: Independence Day Offers Inside!
6. Just in Time for 4th of July: Special Deals for Our Favorite Customers!
7. Let’s Catch Up: Your 4th of July Deals Inside!
8. We Saved You a Seat: Exclusive Independence Day Offers!
9. Special 4th of July Discounts Just for You!
10. A Special Independence Day Treat: We’ve Missed You!

Personalized

1. [Name], Celebrate 4th of July with Special Deals!
2. Exclusive Independence Day Offers Just for You, [Name]!
3. [Name], Your 4th of July Savings Await!
4. Special 4th of July Deals for Our Favorite Customer, [Name]!
5. [Name], Don’t Miss Our Independence Day Specials!
6. We’ve Got Special 4th of July Deals, [Name]!
7. [Name], Celebrate Independence Day with Exclusive Offers!
8. A Special 4th of July Treat Just for You, [Name]!
9. [Name], Enjoy Your Special 4th of July Discounts!
10. Independence Day is Better with Deals, [Name]!

Limited Stock

1. Hurry, Our 4th of July Deals are Going Fast!
2. Limited Stock Available: Get Your 4th of July Deals Now!
3. Don’t Miss Out: Limited Stock for Our Independence Day Sale!
4. Act Fast: Limited Stock for Our 4th of July Specials!
5. Get Them Before They’re Gone: Limited Stock for 4th of July!
6. Selling Fast: Our Independence Day Specials Won’t Last Long!
7. Be Quick: Limited Stock for Our 4th of July Discounts!
8. They’re Going Fast: Get Your Independence Day Deals Now!
9. Don’t Delay: Limited Stock for Our 4th of July Sale!
10. Almost Gone: Get Your Independence Day Deals Now!

Follow-Up

1. Did You Check Our Awesome 4th of July Deals?
2. Don’t Forget: Your Independence Day Discounts Await!
3. Reminder: Your 4th of July Deals are Waiting!
4. Just a Friendly Reminder: Your Independence Day Offers Inside!
5. Don’t Miss Out: Check Out Our 4th of July Specials!
6. In Case You Missed It: Your 4th of July Discounts Inside!
7. We’re Still Celebrating: 4th of July Deals Inside!
8. Reminder: Your Independence Day Deals Are Still Available!
9. Still Time Left: Your 4th of July Offers Inside!
10. Just Checking In: Your Independence Day Deals Await!

Cross-Sell and Up-Sell

1. Complete Your 4th of July Look: Special Deals Inside!
2. Perfect Additions to Your Independence Day Celebration!
3. Get More out of 4th of July: Deals on Matching Items Inside!
4. Elevate Your Independence Day: Special Offers on Upgrades!
5. Complete Your Independence Day Collection: Deals Inside!
6. The Perfect Companion for Your 4th of July Purchase!
7. Upgrade Your Independence Day: Special Deals Inside!
8. Add More to Your 4th of July: Special Offers Await!
9. Make It a Set: 4th of July Specials on Matching Items!
10. Go Big this Independence Day: Exclusive Offers on Upgrades!

New Arrival Announcement

1. Just in Time for 4th of July: Check Out Our New Arrivals!
2. Celebrate Independence Day with Our Newest Products!
3. New Arrivals Perfect for Your 4th of July Celebration!
4. Fresh Finds for 4th of July: New Arrivals Inside!
5. Celebrate Independence Day with these Fresh Finds!
6. New Arrivals, Just in Time for 4th of July!
7. Independence Day New Arrivals: Find Your Perfect Match!
8. Fresh Off the Shelf: 4th of July New Arrivals!
9. Be the First to Check Out Our Independence Day New Arrivals!
10. 4th of July Just Got Better: New Arrivals Inside!

Countdown

1. Countdown to 4th of July: Special Deals Inside!
2. Only [X] Days Until Our Independence Day Sale!
3. The Countdown is On: Get Ready for Our 4th of July Sale!
4.  Days Until 4th of July: Special Deals Inside!
5. Don’t Wait: Only [X] Days Until Our Independence Day Sale!
6. The 4th of July Countdown Begins: Your Deals Await!
7. Counting Down to Independence Day: Your Special Offers Inside!
8. Only [X] Days Left: Your 4th of July Discounts Await!
9. 4th of July is Coming: Countdown Deals Inside!
10. Don’t Wait: Countdown to Independence Day Deals Inside!

Last-Minute Reminders

1. Last Chance: 4th of July Deals Ending Soon!
2. Hurry: Our Independence Day Sale Ends at Midnight!
3. Don’t Miss Out: Last-Minute 4th of July Deals Inside!
4. Almost Over: Grab Your Independence Day Discounts Now!
5. Final Call: Your 4th of July Deals are Ending!
6. Last-Minute Deals: Grab Your Independence Day Offers Now!
7. It’s Now or Never: 4th of July Deals Ending Soon!
8. Final Hours: Get Your Independence Day Deals Now!
9. Last Chance: Your Independence Day Discounts are Expiring!
10. Tick Tock: Last Chance to Grab Your 4th of July Deals!

Summary

The 4th of July email is an important one in your marketing calendar. Planning your email campaign will help you make the most of this shopping season to boost sales. 

If you’re looking for email marketing professionals in this space, do contact Inbox Army. Our team will connect with you and help you through the process.