Holiday Email Marketing
We went out and asked some of the best minds in the email marketing space two big questions about how they would approach the holiday season:
1. How early/when do you recommend brands start their holiday planning, and why?
2. Aside from increasing frequency, what is your top recommendation for standing out in crowded inboxes during the holidays?
Email Testing
The best email marketers are testers at heart. And what’s great about email marketing is that you can test just about anything–subject lines, CTAs, content, personalization, product recommendations, and more.
We asked a few of our favorite email marketers two big questions around email testing:
Welcome Email Best Practices
Everyone loves to be welcomed, right? Your email marketing program must be the message deliverer to do just that: WELCOME NEW SUBSCRIBERS to your brand. Why? Because you must respect the exchange that just took place. A person has given you their email address (and possibly more contact information) in exchange for learning more about your company.
18 Experts talk about Email Marketing in 2024
How should you approach the new year? What should you expect to come down the pike this year? We reached out to some of the brightest email marketing minds in the world to get their thinking on what 2024 will have to offer. Jump in!
The Journey of Email in 2020 and the Future of Email
Email marketers have been on the front line when it’s come to keeping the world connected in 2020. And, honestly, we’ve done a good job. Email has helped businesses to co-ordinate remote workers. It’s kept brands in touch with customers. It’s been a major channel of communication between governments, health authorities, and people. It’s kept people informed through an unprecedented time of crisis.
Email Experts Roundtable: The Seasons of Email Marketing
Business can be very seasonal. Oftentimes, email marketers (and really, the rest of their respective marketing departments) can be drinking from the firehose during the "busy season(s)" while playing catch up when business is out of season. We went out and asked some of the brightest email marketing minds how they approach each of these “seasons” in their email marketing.
