Link baiting is a term coined by the SEO industry for crafting content that attracts backlinks from other websites. In the context of email marketing, link baiting is creating link bait content that’s so good or so valuable that people will click on the link, share it with others, or engage with it in some way.
The ‘bait’ in this case can be anything from a headline to an image, a controversial statement, or a valuable resource.
Link baiting is based on human psychology. It uses the reader’s natural curiosity, interest, or emotion to get them to engage with the content. When done right, link baiting can supercharge your email marketing campaign by increasing click-through rates, engagement, and conversions.
Types of Link Bait
Marketers can use many types of link bait in their email marketing. These include but not limited to: intriguing headlines, images, controversial statements, valuable resources, exclusive offers.
The type of link bait depends on the audience, the content, and the campaign goal. Creating highly engaging and valuable content that attracts natural backlinks is also great link bait.
