Email Marketing Glossary
What are Email Integrations?
Email integrations are combining email with other systems, applications or platforms. They enable communication, data sharing and workflow automation to boost productivity and efficiency. Types of Em
Read moreWhat are Email Leads?
Email leads are the contact details of people interested in your business. They’re gathered from various online channels like your website, social media, or email campaigns. The goal of collecting e
Read moreWhat is an Email Marketing Campaign?
An email marketing campaign is a series of individual emails sent over a period of time with one goal, such as downloading a white paper, signing up for a webinar, or buying with a coupon. The emails
Read moreWhat is Click-Through Rate (CTR) in Email Marketing?
Click-through rate (CTR) is an email marketing KPI that measures the percentage of people who click on a link in an email. This is usually expressed as a percentage and shows how well an email campaig
Read moreWhat is Click-To-Open Rate (CTOR)?
Click-to-open rate (CTOR) is a key email metric that shows how well your content and design is working. It’s calculated by dividing unique clicks by unique opens and multiplying by 100. Along wit
Read moreWhat is Double Opt-In?
Double opt-in means someone has confirmed they want to subscribe to a service or newsletter not once but twice. This two-step verification process ensures the person subscribing is interested in recei
Read moreWhat is Email Conversion Rate?
Email conversion rate is an email marketing KPI that measures the success of an email. It’s the percentage of people who take a desired action after reading an email. That could be buying, downloadi
Read moreWhat is Email Deliverability?
Deliverability is part of email marketing that’s all about getting your emails into the inbox. It’s a measure of how well an email campaign performs, taking into account things like spam filters,
Read moreWhat is Email Opt-In?
Email Opt-In defines where a person chooses to receive emails from a company or organization. This happens when a person gives their email address to a company, usually through a form on a website and
Read moreWhat is Email Opt-Out?
Email opt out is the process of a recipient choosing to stop receiving marketing emails from a specific sender. Email opt out is linked to the laws and regulations around electronic communications
Read moreWhat is link baiting?
Link baiting is a term coined by the SEO industry for crafting content that attracts backlinks from other websites. In the context of email marketing, link baiting is creating link bait content that
Read moreWhat is Personalized Email Marketing?
Personalized email marketing is a strategy that involves tailoring email communications to individual recipients based on their preferences, behaviors, and interactions with a brand. This approach
Read moreWhat’s an Email Service Provider (ESP)
An Email Service Provider (ESP) is a company that offers email services to users. These services can be as simple as sending and receiving emails to more complex features like email design, automation
Read moreWhat’s a Bounced Email?
A bounced email is an email that couldn’t get to the recipient’s inbox and got returned to the sender’s server. This can be for many reasons which we’ll get into below. Understanding email
Read moreWhat’s an Email Automation?
Email automation is a system that uses pre-defined rules and triggers to send emails to subscribers automatically. These rules and triggers can be based on many things, such as subscriber behaviour, p
Read moreWhat’s an Email Open Rate?
An email open rate is a metric used in email marketing to measure the percentage of people who open a specific email out of the total number of emails sent. It’s a key performance indicator (KPI) th
Read moreWhat’s an Email Preheader?
The email preheader, officially the Johnson Box or preview text, is the text displayed after the subject line when you view an email in your inbox. The ideal length is between 40 and 100 characters, w
Read moreWhat’s Email Segmentation?
Email segmentation is the process of dividing your audience into different segments based on certain criteria. It’s a way to personalize your marketing messages to meet the needs and wants of indivi
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
