Thanksgiving is one of the biggest, and most anticipated, times of the year. Plus, with Black Friday and Cyber Monday happening straight after, it’s one of the busiest periods for businesses of all sizes.
It’s a prime time to boost sales through an effective Thanksgiving email marketing campaign. And, catchy subject lines are the key to ensuring your emails get noticed and opened amid jam-packed inboxes.
If you’re strapped for subject line ideas, I’ve got you covered in this guide.
Let’s jump in!
25 Pre-Thanksgiving Email Subject Lines
These emails promote early Thanksgiving deals and discounts, encouraging recipients to take action before the holiday season rush. Leverage Thanksgiving to promote Black Friday and Cyber Monday deals, capitalizing on the long weekend spending spree.
- “Waiting until the end of the month is overrated – holiday shopping starts now! 🥳”
- “The early bird catches the worm! 🦃”
- “Psst! Thanksgiving (Black Friday AND Cyber Monday) came early!”
- “Countdown to your Thanksgiving feast starts now! ⏰”
- “We have something to tell you: Thanksgiving prep starts now!”
- “Black Friday deals incoming: Get the best deals NOW! 🖤”
- “Set your timers for the perfect Thanksgiving dinner ⏲!”
- “🚨 Thanksgiving alert – sale begins TODAY!”
- “Don’t delay, get your Thanksgiving essentials today! 🏆”
- “Thanksgiving begins NOW! 🎉”
- “Holidays made easy: Thanksgiving goodies on sale now!”
- “Happy Thanksgiving! Find discounts inside. 🛍”
- “3-2-1. Thanksgiving savings await… 🎊
- “⏳ Thanksgiving countdown…tick tock, tick tock.”
- “Pre-Thanksgiving buys just for you…🥳”
- “Get ahead of the crowd: Enjoy falling prices right now! 🍁”
- “Sneak Peek: Thanksgiving is almost here! 👀”
- “The day has arrived – Thanksgiving is here! 🗓”
- “Exclusive Cyber Week deals just for YOU! 🫵”
- “Pre-Black Friday deals comin’ your way…”
- “🚪Shut the front door! Our biggest Thanksgiving sale is just around the corner!”
- “So much to be thankful for – early Thanksgiving deals inside!”
- “Thanksgiving Treat: Early discounts you’ll love! 🧡”
- “May your Thanksgiving be filled with joy, love, and…these holiday sales!”
- “Save big with these upcoming Thanksgiving specials! ❤️🔥”
25 Thanksgiving Subject Lines For Thanksgiving Day
Consider sending more than one email on Thanksgiving Day itself. For instance, you could send a reminder in the morning and again in the evening to inform readers the sale is almost over.
These subject lines should pique your reader’s interest, promise exclusive Thanksgiving deals, and keep them informed of the latest trends.
- “Today’s the day – Thanksgiving is here! 🥳”
- “No more sleeps…Happy Thanksgiving!”
- “🦃 Because two turkeys are better than one – add to cart!”
- “Our biggest Thanksgiving sale has just begun! 🛍”
- “Good gravy! Our Thanksgiving sale is FINALLY here!”
- “Gobble up these Thanksgiving savings. [X]% off today only! 💸”
- “Happy Thanksgiving – here’s $[X] off!”
- “Don’t be a 🦃 this Thanksgiving. Plan loads of fun family activities this year!”
- “Plan the perfect Thanksgiving Day: Your go-to guide.”
- “Get excited: Try these Thanksgiving table trends NOW! 🍂”
- “Stressed about Thanksgiving dinner? Try these tips 🍽”
- “A Thanksgiving sale like no other… 👀”
- “📣 The wait is over…Thanksgiving is here!”
- “🍁 The best pumpkin spice to take your Thanksgiving up a notch!”
- “Drool Alert: Must-try kid-friendly Thanksgiving recipes 🥧 😋”
- “Top 5 Thanksgiving wine selections 🍷”
- “The ultimate guide to the hottest fall trends of the year! 🔥”
- “Enjoy your Thanksgiving feast…and these savings! 🥳”
- “3-2-1, our Thanksgiving sale has just begun!”
- “1-2-3, we’re going on a Thanksgiving shopping spree! 🛒”
- “🍁 10 Top Thanksgiving Traditions (That Even The Adults Will Love!)”
- “Shop smart – our Thanksgiving flash sale is on! 🎉”
- “Take the stress out of Thanksgiving this year with these top tips 🧘”
- “🦃 Dress your Thanksgiving turkey the right way…find out more inside!”
- “🏆 Feast Your Eyes: This year’s Thanksgiving must-haves…”
25 Subject Lines For Thanksgiving Deals
The best Thanksgiving email campaigns create a sense of urgency, stand out in a crowded inbox, let the reader know exactly what’s on offer, and provide specific details of the deal.
- “Happy Thanksgiving! [X]% off sitewide!”
- “🛍 Thanksgiving Shopping Spree: Get $[X] off when you spend over $200!”
- “Cozy up in a cabin this Thanksgiving: [X]% off holiday travel bookings!”
- “🦃 Turkey Day Deals: Get up to $[X] off when booking online!”
- “3-in-1 Sale: Thanksgiving, Black Friday, Cyber Monday – shop now, pay later!”
- “Ask and you shall receive…25% off sitewide this Thanksgiving!”
- “50 Shades Of Savings this Thanksgiving: 50% off sitewide until [date]! 🧡”
- “OMG, we have a Thanksgiving surprise for you – $[X] off for the next 24 hours! ⏰”
- “Cheers to you this Thanksgiving – enjoy our sale until [date]…”
- “Cook up a storm with these [x] free turkey recipes.”
- “Our Thanksgiving sale is here! Use the “TurkeyDay2024″ discount code for 5% off!”
- “📣 Calling all Thanksgivers: Get $[X] off at checkout – today only!”
- “Chew-chew! All aboard the gravy train: [X] exclusive deals end at midnight! 🌒”
- “It’s an “add to cart” kinda day: [X]% off family holiday bookings!”
- “To the window, to the wall…get all the (Thanksgiving) deals this fall! 🍁”
- “Deals as sweet as pie – you cannot resist! 🥧”
- “Gobble up these savings – before it’s too late!”
- “Are you ready for the biggest Black Friday doorbusters?”
- “This is NOT a Thanksgiving promotional email…”
- “Ready for our Thanksgiving sale? Great. Open this email. 😉”
- “Get into the holiday spirit with these Thanksgiving giveaways – this week only!”
- “⏰ Nab these Thanksgiving deals NOW – before it’s too late!”
- “Score BIG this holiday season – unbeatable Thanksgiving deals! 🦃 “
- “🥶 No cold turkeys with these hot Thanksgiving giveaways!”
- “✈️ Thanksgiving a bit chilly? Book a tropical holiday vacay instead!”
25 Thanksgiving Subject Lines For Last-Minute Deals
Final reminder emails are generally sent at the end of the day to encourage readers to make last-minute purchases. They’re designed to play on your audience’s emotions and create a sense of FOMO.
- “Don’t fall behind this year…Our BUY 1-GET 1 FREE sales ends at midnight!”
- “Our popular items are (almost) out of stock…🍁”
- “Don’t have the perfect Thanksgiving outfit yet? No stress – buy one before [time]!”
- “🚨 LAST CHANCE to stock up on Thanksgiving savings.”
- “Don’t forget our [X]% off Thanksgiving sale ends at [time]…”
- “⏰ Beat The Clock: Last day to stock up on our Thanksgiving promotions!”
- “Hurry – our [item/s] are flying off the shelves at [X]% off! 🏃♂️”
- “Last call: Indulge in groovy, gravy, Thanksgiving savings.”
- “Tick Tock: Thanksgiving bargains are disappearing fast. ⌛”
- “Act now! Thanksgiving deals at a fraction of the price!”
- “🤯Thanksgiving discounts that will blow your mind – [number] HOURS LEFT!”
- “This is your FINAL WARNING. Find out how to start new Thanksgiving traditions NOW!”
- “You snooze, you lose. Discount code expiring soon! 😴”
- “Time’s running out – grab last-minute Thanksgiving discounts before [time]!”
- “🍁 Inventory Report: Only [number] [product/s] left!”
- “Thanksgiving bargains ending soon!”
- “It’s now or never! Don’t let these Thanksgiving trends pass you by! 🦃”
- “🚨 Turkey Day Alert: 50% sales ends at [time]!”
- “🧹 It’s a clean sweep…Thanksgiving dinner recipes are (nearly) gone!”
- “Final Call: Thanksgiving Edition.”
- “🦃 Stuff yourself with last-minute savings. Happy Thanksgiving!”
- “Gobble these ideas. Thanksgiving dinner has never been easier!”
- “Why did the turkey cross the road? To get the last deal, of course! 🚧”
- “Get the latest Thanksgiving trends right here – before it’s too late!”
- “This is your final boarding call: Book Thanksgiving getaways before [time]!”
15 Thanksgiving Subject Lines For Extended Deals
Extending your Thanksgiving specials is a great way to keep the momentum of the day going. This is one of the busiest days of the year – and people are swamped. Offering promotions for an extra day (or three) can significantly boost your bottom line, and lays the foundation for the upcoming Cyber Week!
Here are 15 examples:
- “[Name], claim VIP access to our extended deals today!”
- “💸 Thanksgiving savings await. Access extra bargains from the comfort of home.”
- “A Thanksgiving you’ll never forget! Surprise RE-STOCK 💝”
- “🍁 Pumpkin spice and everything nice: More tips for you!”
- “🛳 FREE SHIPPING! Thanksgiving savings have been extended – today only!”
- “It’s not over yet – claim pre-Black Friday holiday discounts NOW!”
- “🛒 More time to save. Add to cart.”
- “We have a surprise for you! We’ve added [number] hours to the sale clock⏰”
- “🥂We’ve extended the celebrations – shop more, for less!”
- “Let the holiday parties (and pies) continue… 🍾”
- “A sale so nice, you’ll shop here thrice…🛍”
- “Treat yourself without the guilt and take an extra 5% off!”
- “🚀 The end of the month just got a WHOLE lot better. Extra savings just landed.”
- “Put your forks down: Thanksgiving tales and traditions revealed! 👀”
- “Good news! More Thanksgiving trends comin’ your way…→”
15 Post-Thanksgiving Email Subject Lines
Sending post-Thanksgiving emails is a must in my opinion – it’s the season for gratitude after all. These emails should focus on thanking your customers for their purchases, promoting Cyber Week deals, or mentioning charitable causes you were involved with.
- “Happy Thanksgiving from our family to yours. Thank you for your purchase.”
- “🎁 And that’s a wrap! Thanks for supporting [my/our] small business. 🙏”
- “What to do with Thanksgiving leftovers? Try these 6 delicious tips. 🦃”
- “Beat the bloat: 5 ways to conquer the post-food coma this year. 🥴”
- “Thanksgiving toasting, roasting, and hosting recap.”
- “🍁 Top Thanksgiving trends for 2024.”
- “💌 Share the love: Check out the best Thanksgiving recipes of the season! 🦃→”
- “Turkeyed out? Best home workouts to go from flab to fab! 🏋️”
- “🏆 Good gravy! A BIG thank you to YOU!”
- “Best. 🥳👏 Thanksgiving. 🥳👏 Ever.”
- “Another day, another dollar…💲💲💲”
- “Move the turkey aside, it’s time for Black Friday deals! 🖤🖤”
- “Our hearts (and bellies) are full!”
- “[Number] meals donated this holiday season – all thanks to you! 🫵”
- “8 Ways to eat Thanksgiving leftovers.”
8 Best Practices For Crafting The Best Thanksgiving Email Subject Lines
Subject lines can either make or break an email campaign. They’re the deciding factor if people are going to open your email or not. In fact, 47% of readers open emails based on their subject line alone.
With that in mind, here are my tips for crafting engaging and compelling Thanksgiving subject lines:
1. Keep it concise and direct
Aim for subject lines that are no more than 50 characters. This ensures it’s easy to read on mobile devices and prevents truncation.
Ensure your subject line communicates your core message clearly and avoid confusing or misleading phrases. Keep it short, sweet, and to the point.
2. Hook the reader
Compelling subject lines are the “hooks” that reel readers in. They must be intriguing to ensure they aren’t missed in overcrowded inboxes.
3. Use strong action words
Strong action words evoke emotion and create excitement and a sense of urgency. Used effectively, they can boost conversions more than you can imagine! Here are a few examples:
- “Discover”
- “Grab”
- “Save”
- “Enjoy”
- “Feast”
- “Claim”
- “Indulge”
- “Act”
- “Snag”
4. Create a sense of urgency
You must create a sense of urgency to engage your recipients. The age-old trick of playing on your audience’s emotions is a highly effective strategy. Use phrases such as:
- “Limited time offer”
- “Don’t miss out”
- “Before it’s too late”
- “Last chance”
- “Going, going, GONE!”
- “Now or never”
- “Don’t get left behind”
- “Hurry, while stocks last”
5. Personalize your subject line
Use the recipient’s name or refer to previous purchases to make your email more tailored to them. Everyone loves being made to feel special. A genuine, heartfelt message is a surefire way to strengthen customer relationships and build brand loyalty.
6. Evoke the holiday spirit
Include Thanksgiving-related words like “feast, “thankful”, “gratitude”, or “turkey” to capitalize on all the feel-good holiday emotions. Playful words and a touch of humor are great ways to showcase your brand’s fun side and form an emotional connection with readers.
7. Include numbers, symbols, and emojis
Use numbers and symbols for your discounts and specials. Additionally, well-positioned emojis can add a striking element, helping your email stand out. For instance, “50% off Thanksgiving essentials 🍁”.
8. A/B testing
Experiment with different subject lines to see which ones perform best. This can help optimize your email campaigns for maximum opens and CTRs.
If this all sounds a bit overwhelming, consider hiring an expert eCommerce email marketing agency like InboxArmy. We’re highly experienced in creating high-converting campaigns that increase engagement and boost CTRs.
Seal The Deal: Thanksgiving Starts With The Right Email Subject Line
As you can tell, there are many ways to write Thanksgiving email subject lines. From sending pre-holiday messages and last-minute sale reminders to thanking your customers after the day has ended, these are some of the best subject lines to use.
Whichever option takes your fancy, ensure it aligns with your brand’s TOV and values.
Consider InboxArmy’s email campaign management services and reduce your email marketing costs by up to 30%. Using the best Thanksgiving email templates, we’ll scale your business without stretching your budget!
FAQs
When is Thanksgiving 2024?
This year, Thanksgiving is on Thursday 28 November 2024.
What is the best Thanksgiving email marketing campaign?
The best email marketing campaigns are broken into a three-part series:
- Pre-Thanksgiving emails – sent around a week or two before the time
- Thanksgiving Day emails – sent on the day
- Post-Thanksgiving emails – sent a day or two after Thanksgiving
