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But what separates a run-of-the-mill push notification from one that skyrockets conversions and drives business growth? Let’s dive deep into the art and science of push notifications, exploring why they work, the best ways to use them, and real-life Push Notification examples.
What are Push Notifications?
You know those little reminders that pop up on your phone, like the gentle nudge from your fitness app to squeeze in that workout? Those are push notifications in action. They’re not just for your favorite apps on your phone, either – websites use them, too!
Push notifications are like digital taps on the shoulder that appear on your desktop or mobile device. These handy little push messages deliver updates, news, and other tidbits right to your fingertips. But they’re more than just a notification – they’re your secret weapon for boosting user engagement, retention, and conversions!
Push Notification Compliance
Alright, let’s talk about the flip side of push notifications. They can be your best friend, but if you’re not careful, they might turn against you. So, ensure you’re playing by the rules and keeping things legit with data usage and notification practices.
Remember these laws and regulations, depending on where you’re operating:
- GDPR: This one’s all about data privacy in the EU.
- TCPA: Watch out for telemarketing regulations.
- CCPA: Protecting the data rights of California residents.
- CASL: Canada’s rules for electronic messages.
- ECPA: The federal law in the US for electronic communications.
14 Unique Push Notification Examples To Inspire You
Here are some great examples to pull from!
As you review these examples, consider how you could adapt these concepts to your own brand. What types of Push notifications resonate most with your target audience? How can you personalize the content to make it more relevant and engaging?
1. Taxi App: Transactional Notifications
While transactional emails are a must-have for customer communication, transactional messages can play an important role as well. Whenever a user or web visitor makes a purchase, hit them (metaphorically) with a simple transaction push notification. Grab’s example below is great. It includes payment method details, notifies the customer the charge went through, shares the cost, and the booking reference.
2. Money Transfer App: Holiday Promo Code
Holiday push notifications and promo codes motivate people to buy. This notification from XE is a great example. It used emojis to match the holiday mood. The notification details what users must do to take advantage of this promo. It also utilizes FOMO with the wording “Only on the Xe app. Ends 29 February.”
3. Food Delivery App: Subscription Price Drop Reminder
This notification from Food Panda is a great example.. It uses emojis, breaks up text into short statements, and is informal and concise.
4. E-commerce Shopping App: Sale Push Notification
This beautiful example from Lazada combines well-thought-out visuals with concise text. The notification provides a user with a lot of information and a strong image to provide even more info and get potential customers excited. It also taps into FOMO with a time-sensitive offer and its vocabulary choice.
5. Fitness App: Workout Reminder notifications
Simply remind users to engage with your services. This is great for apps that provide video coaching, classes, and meditations. The Fiton example below is simple and short. The app encourages users for daily health and wellness with actionable wording, “tap to start.”
6. Transportation App: Maintain Top Of Mind
Your notifications can be simple reminders that you exist. Uber is an excellent example of this push notification. It aligns with the New Year holiday and provides a simple reminder of Uber’s services. It‘s saying, “Hey, we make it easy to rent a car!” Nothing too fancy or complicated.
Consistent messaging helps your business stay top of mind and positions you as the first choice when a customer is ready to buy!
7. Gaming App: Encourage Community
The Sudoku notification effectively boosts engagement by tapping into our innate desire to help others. Phrases like “Your friend is trapped,” create urgency and empathy, compelling users to act.
The element of mystery adds intrigue, encouraging users to click and solve the puzzle. Overall, it leverages psychological motivators such as altruism, urgency, and curiosity to engage users and prompt interaction with the app.
8. Restaurant App: Return Customer Promo
Re-engagement doesn’t have to stay with just email marketing. Use push notifications to Invite customers to use your service or offering again. Encouraging return customers is a great long-term growth strategy boosting Customer Lifetime Value (CLV). Sushi House sends customers a simple “We miss you” notification with a 20% off promo code.
9. Investment App: Product Recommendations
For investment advisors, banking apps, and transfer apps, timely notifications are essential. Encourage customers to use your services with cross-promotions and partnerships. Cashback and rebate offers can boost engagement and conversions.
Take a look at these Push notification example, users can earn cashback when they purchase food from a local restaurant.
10. Cooking App: Personalized Guides
Curate guides for users based on their purchasing behavior and shown interest. Track and analyze what tabs and products users visit within your app or website. Personalize a push notification with suggestions based on these preferences.
This app provides a personalized recipe guide based on a user’s interest in “high protein breakfast.”
11. Real Estate App: Product Alerts
These notifications can be used to demonstrate the value of your products and scarcity. Alert users when a product is almost sold out. For example, real estate apps notify users when a listing is viewed, pending, or sold. By doing so, they portray scarcity and influence customers’ value perception.
Seeing products being sold out taps into our FOMO and can move a lead through the sales funnel faster. These push notifications are great examples of this type of notification.
12. Pharmacy App: Delivery Notifications
Encourage users to install your app or turn on web push notifications to get timely updates on shipped orders. Most people like to track their orders and expectantly wait for the “successful delivery” notification.
Take a look at a medicine delivery notification below. Customers are notified through the delivery process. A tracking link is provided for each notification giving customers real-time delivery updates.
13. Retail: Abandoned Cart Notifications
Abandoned cart notifications help stop potential sales from slipping away. About 28% of individuals who abandon their cart return and complete their purchase with incentives. Use push notifications to recapture interest and boost conversions.
Take a look at this great example, consider using well-known expressions or phrases from new songs as the example does.
14. Fitness App: Track Your Progress
Gamifying your notifications can boost engagement. One way to do this is by using a progress tracker. For website visitors, this could be a push notification showing a progress bar to purchase an offering or complete signup. For an app, this could be an onboarding progress tracker or tracking the value a user is getting from your app.
The Fitness app demonstrates a simple and effective push notification. Encouraging users to check in on their daily progress.
Also Read: Top 8 Benefits Of Push Notifications, Best time to send push notifications & Push Notification Best Practices To Boost Conversions
Wrapping Up
Email marketers really should own all three customer-centric “owned media” channels: Email, SMS, and Push. If your brand offers a mobile app, the time to invest in push notifications was yesterday–the second-best time being now.
Start thinking strategically about when and where in your customer lifecycle push notifications can play a key role. Use these examples here as inspiration, start testing, “shipping,” and iterating or you can get in touch with our email marketing agency, InboxArmy.
